The top of the marketing funnel doesn’t need to be mysterious or overly complicated! For many companies though, they think they’re doing top-of-funnel marketing, and while they’re spending money on ads they aren’t growing affinity or an owned audience.

In this episode, James and Benji share the 4 top of funnel marketing tactics you cannot afford to overlook.

Join as we discuss:

• Why video podcasting is a game-changer for reaching wider audiences and establishing thought leadership
• How to leverage original research for creating compelling, data-driven reports that resonate with your audience
• Why companies consistently get newsletters wrong, and how to avoid falling into the same trap

Connect with us: 
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/