Personal Branding Pt 2: 

Your personal brand is more powerful than your product, CV, or pitch and most people don’t realise it. In Part 2 of Jane Lu’s mini-series, she explains why you don’t need to be perfect to start building your brand. People relate to progress and your journey, not a highlight reel.

You will learn:

• Why progress beats perfection when building a brand
• How to identify your niche and connect with the right audience
• Jane’s 4-Part Framework to strategically craft your personal brand and pitch

Tomorrow, we dive into Pt 3: 9 Steps to Build Your Personal Brand from Scratch

Episodes referenced: #119 The Attention Seeker: Stanley Henry on Making Your Brand Go Viral & the 5 Stages of Attention

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Stay updated with Jane Lu: @thelazyceo

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