Are you spending hours every week creating social media content with little to show for it? You're not alone. The average business owner wastes over 3 hours weekly on social media that doesn't generate leads or sales.

In this game-changing episode, I sit down with Katie Brinkley, founder of Next Step Social and author of "The Social Shift," who reveals her proven 4-post strategy that cut her content creation time from hours to just 40 minutes per week - while dramatically increasing her results.

Katie's journey from sports reporter for the Denver Broncos to successful agency owner gives her a unique perspective on building community and fan loyalty that translates perfectly to social media marketing. You'll discover how to stop posting random content and start creating strategic posts that guide your audience through a customer journey.

What You'll Learn:

• The 4-post strategy that transforms social media from time-waster to lead generator
• How to create "problem aware" content that hooks your ideal customers
• Why community-building beats going viral every single time
• The secret to showing up authentically without looking "polished"
• How to leverage short-form video even if you hate being on camera
• Why most businesses fail at social media (and how to avoid their mistakes)

Whether you're a corporate marketer, entrepreneur, or small business owner, this episode will completely shift how you approach social media strategy.

Connect with Katie Brinkley:

• Website: https://katiebrinkley.com
• Book: The Social Shift
• Agency: Next Step Social

Stop wasting time on social media that doesn't work. Start implementing Katie's proven system today.

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com