In business, just like in life, we are constantly making decisions. These decisions either make or destroy us. It is thus imperative to keep improving our decision-making skills.

Rick and Matt look at the behavioral science behind decision-making and why most of us make flawed decisions, especially in business. Understanding the mental processes behind decision-making may help us make better choices.

We look at some examples of decision-making through our lens in the fitness industry and discuss the ideal framework for making those decisions.

Listen in to learn how to improve the quality of our decision in life as well as business.

Key Takeaways

- Narrow framing – widen your options (03:45)

- Overcoming the fear of making wrong decisions (07:08)

- Confirmation bias – Reality test your assumptions(08:46)

- Short-term emotion – attain distance first (15:17)

- Overconfidence is the kiss of death - prepare to be wrong (20:10)

- What's the worst-case scenario, and can you live with it? (22:45)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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