You probably already know what cold calling is – the process of calling someone (unsolicited) and trying to make a quick sale without forming a connection – and that’s essentially what cold direct messaging is, too.

If the idea of this kind of sales approach makes you cringe, you’re in the right place because…

I do NOT like or support cold DMing, and in this episode, I’m going into detail about why that is. You’ll also learn more about my relationship-based approach to sales, why it feels good to me and why it’s so effective in the long run.

You’ll definitely want to give this episode a listen if you’re a coach or service provider who struggles to reach out to prospective clients – it CAN be done in a respectful, non-sleazy way, and I’m going to show you how!

In this episode, I cover:

What “cold direct messaging” is and why it works… sometimes [4:00]

Why cold DMing often comes across as disingenuous and insincere [7:10]

The low success rate of cold DMing and how that can impact your mental state [8:35]

The danger of ending up with people who aren’t a good fit for your programs and services when you primarily sell through cold DMs [10:15]

Why I require sales calls for my programs that are above a particular price point [11:30]

What someone who believes in selling through cold DMs might say to criticize my sales methods – and my rebuttal [12:15]

Using direct messaging to connect with prospective clients and build authentic, meaningful relationships through genuine conversations [15:00]

How the ease and success of my recent Wellness CEO Mastermind launch demonstrates the effectiveness of my sales practices [16:20]

Why it doesn’t have to feel weird when you reach out to someone you don’t know via DM – assuming you want to get to know them and aren’t just trying to make a quick sale [19:00]

Examples of why selling truly is a service when done with integrity [20:50]

Challenging your fears and insecurities about selling via directly communicating with potential clients – what’s *really* holding you back? [23:35]

Attraction marketing and why it can be a good alternative to reaching out to prospective clients [24:50]

Why I believe in combining prospecting with attraction marketing to achieve the best results in your business [26:40]

An important question to ask before joining a business coaching program [28:30]

Why FCBA (fcbaprogram.com) might be a good fit for you if you’re a new or aspiring wellness or fitness coach [29:25]

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: https://fcbaprogram.com