Your business runs on flowers — but it thrives on communication.

In this episode of The Floral CEO Podcast, I’m diving into the five most common breakdowns florists make when communicating with clients — the simple but critical mistakes that can derail bookings, cause confusion, or leave clients guessing.

If you’ve ever felt ghosted, overwhelmed, or unsure how to guide a client through your process, this one’s for you. I’m walking you through how to identify red flags, set boundaries, and make your communication work for you (not drain your energy).

🌸 You’ll learn:

• What an equal energy exchange looks like — and how to spot time-wasters early
• Why you shouldn’t meet too soon (and how Zoom saves hours)
• How to set pricing expectations upfront to avoid ghosting
• The importance of clear timelines and next steps
• How to confidently explain your process without sounding pushy

These five tweaks can completely change your booking rate — and your confidence.

🎧 Listen to The Floral CEO Podcast wherever you get your podcasts.
👉 Join the Floral CEO Mastermind for templates, systems, and support at http://floralceo.com/mastermind