Some folks think keeping a landscape healthy just means dumping more fertilizer and cranking up the sprinklers. But that’s like throwing steak on the grill without seasoning—it’s not gonna turn out the way you hoped. That’s why at NALP’s Elevate conference in Charlotte, NC, Jack Jostes caught up with Dr. Eric Brown, a PhD agronomist from Massey Services, to talk about what really makes plants thrive (hint: it’s not just luck).

Dr. Brown has spent years researching how to get big results with fewer inputs—which means less waste, healthier plants, and more money in your pocket. He shares the five key principles every landscaper should follow, from choosing the right plants for the right place to managing soil health, water, and pest control the right way. If you’ve ever struggled with dead spots, disease, or plants that just won’t take, this episode will help you fix those problems at the root.

Standing right there on the trade show floor, Dr. Brown breaks down how to bridge the gap between research and real-world landscaping so you can explain plant health to your customers without making their eyes glaze over. Whether you're running a landscaping business or just want to grow healthier plants, this episode is packed with easy-to-apply insights that’ll make your landscapes look better and last longer.

Want your landscapes to stay green and keep more green in your wallet? Tune in now for expert advice you won’t hear anywhere else.

🔍 Here’s what you’ll take away:

• 🌱 The 5 Secrets to a Thriving Landscape: Why soil, water, and plant selection matter more than you think.
• 💧 Less Fertilizer, Better Growth: How to feed your plants smarter (and stop wasting money on unnecessary treatments).
• 👨‍🌾 What the Heck Does an Agronomist Do?: Why Massey Services has a scientist on staff and how it benefits landscapers.

Watch now and start applying real agronomic science to your landscaping! 🎧 

Show Notes:

Watch the full episode + see the transcript at: landscapersguide.com/podcast

Tell us where to send your beef jerky: landscapersguide.com/toolbox

📅 Join Us at our Upcoming Events! 

Want to connect in person? Check out where Jack is speaking next: landscapersguide.com/events 

👨‍🌾 Connect with Dr. Eric Brown on LinkedIn: linkedin.com/in/eric-a-brown-266208b9

🌱 Massey Services – Expert Landscape & Pest Management: masseyservices.com