Today is another insightful episode with packaging consultant Sharon Eucce who's joined by production operations strategist John Mercer and creative project manager Suzanne Tran to unpack the essential steps for flawless product packaging. Together, they break down Sharon’s Five Phase Packaging Production System, offering a practical framework for business owners and creative teams looking to streamline launches, manage vendors like pros, and eliminate costly packaging mishaps. Learn how to set strategic objectives, create realistic timelines, build true vendor partnerships, and put quality control systems in place—all with actionable tips and real-life examples. Whether you're new to packaging or want to tighten your process, this episode is your roadmap to packaging success.

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TIMESTAMPS:

0:00 – Introduction of Sharon Eucce, John Mercer, and Suzanne Tran, and what this episode will cover.

2:33 – Overview of the Five Phase Packaging Production System and its value for brands of any size.

3:44 – Phase One: Defining packaging objectives, nonnegotiables, and key decision makers for clarity and control.

9:14 – Phase Two: Mapping out timelines with five key milestones and the importance of backward planning.

14:30 – Real-world case study: How proper timeline mapping saved a specialty food company’s holiday launch.

15:07 – Phase Three: Building collaborative vendor partnerships—evaluating capabilities, clear communication, and setting expectations.

19:17 – Phase Four: Production management—crucial file prep, multi-stage approvals, and monitoring quality in real time.

23:28 – Phase Five: Delivery and evaluation—managing receipt, inventory, fulfillment, and conducting a project retrospective for continuous improvement.