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In this episode, Michael Jans unpacks Robert Cialdini’s timeless Influence and reveals how the 7 principles of persuasion shape every decision your prospects make. From reciprocity to scarcity (and the surprising “eighth” principle of unity), you’ll hear research, stories, and field-tested applications you can put to work immediately in your agency.
Discover why some agencies grow in leaps while others drop money on the way to the bank — and how to stop leaving half your growth behind. Plus: a behind-the-scenes look at Michael’s own career breakthroughs and the simple tactics you can steal today.
4.5
4343 ratings
In this episode, Michael Jans unpacks Robert Cialdini’s timeless Influence and reveals how the 7 principles of persuasion shape every decision your prospects make. From reciprocity to scarcity (and the surprising “eighth” principle of unity), you’ll hear research, stories, and field-tested applications you can put to work immediately in your agency.
Discover why some agencies grow in leaps while others drop money on the way to the bank — and how to stop leaving half your growth behind. Plus: a behind-the-scenes look at Michael’s own career breakthroughs and the simple tactics you can steal today.
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