They say it takes about 7 seconds to make a first impression.

And if you're a letting agent walking into a landlord valuation, that clock starts the moment you knock on the door, or does it?

Here’s the thing most agents miss…

Your first impression actually starts long before you arrive at the property.

It starts with your website.
 Your social media.
 Your marketing.
 Your reputation.

In this episode we explore the five moments that form a landlord’s first impression of your agency and how letting agents can use those crucial seven seconds to build trust, confidence and authority.

Because landlords rarely choose the agent with the cheapest fee.

They choose the agent they trust the most.

And that decision often happens faster than you think.

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