The Action Catalyst

Andy Andrews, hailed by a New York Times reporter as "someone who has quietly become one of the most influential people in America," is the author of the New York Times bestsellers How Do You Kill 11 Million People?, The Noticer, and The Traveler's Gift, and is also an in-demand speaker for the world's largest organizations. The Noticer and The Traveler's Gift were featured selections of ABC's Good Morning America and continue to appear on bestseller lists around the world. His books have been translated into over 25 languages.

Andy has spoken at the request of four different United States presidents and toured military bases around the world, being called upon by the Department of Defense to speak about the principles contained in his books. Arguably, there is no single person on the planet better at weaving subtle yet life-changing lessons into riveting tales of adventure and intrigue — both on paper and on stage. He lives in Orange Beach, Alabama, with his wife, Polly, and their two sons. His latest book, The Noticer Returns, is available everywhere books and ebooks are sold.

Show Highlights:

Most of society is after the big picture. @AndyAndrewsEvery big picture you ever create is made up of tiny little pieces. @AndyAndrewsThe Mona Lisa was created with the smallest brush a master had ever used to paint a painting. @AndyAndrewsWhether you create a masterpiece or a disaster it's made one tiny brush stroke at a time. @AndyAndrewsWe all compete the same way. @AndyAndrewsYou have to be good from the snap to the whistle. @AndyAndrewsNo matter what industry you’re in, you have to be good at the fundamentals. @AndyAndrewsLearn how to compete in a way that your competition doesn’t know there’s a game going on. @AndyAndrewsNo matter the industry, YOU are the product. @AndyAndrewsUltimately it comes down to the value you bring to people. @AndyAndrewsThere are little things you can do every day that can make your business flourish. @AndyAndrews

Find more about Andy and get your copy of The Little Things by visiting: andyandrews.com.

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Andy Andrews, hailed by a New York Times reporter as "someone who has quietly become one of the most influential people in America," is the author of the New York Times bestsellers How Do You Kill 11 Million People?, The Noticer, and The Traveler's Gift, and is also an in-demand speaker for the world's largest organizations. The Noticer and The Traveler's Gift were featured selections of ABC's Good Morning America and continue to appear on bestseller lists around the world. His books have been translated into over 25 languages.

Andy has spoken at the request of four different United States presidents and toured military bases around the world, being called upon by the Department of Defense to speak about the principles contained in his books. Arguably, there is no single person on the planet better at weaving subtle yet life-changing lessons into riveting tales of adventure and intrigue — both on paper and on stage. He lives in Orange Beach, Alabama, with his wife, Polly, and their two sons. His latest book, The Noticer Returns, is available everywhere books and ebooks are sold.

Show Highlights:

Most of society is after the big picture. @AndyAndrewsEvery big picture you ever create is made up of tiny little pieces. @AndyAndrewsThe Mona Lisa was created with the smallest brush a master had ever used to paint a painting. @AndyAndrewsWhether you create a masterpiece or a disaster it's made one tiny brush stroke at a time. @AndyAndrewsWe all compete the same way. @AndyAndrewsYou have to be good from the snap to the whistle. @AndyAndrewsNo matter what industry you’re in, you have to be good at the fundamentals. @AndyAndrewsLearn how to compete in a way that your competition doesn’t know there’s a game going on. @AndyAndrewsNo matter the industry, YOU are the product. @AndyAndrewsUltimately it comes down to the value you bring to people. @AndyAndrewsThere are little things you can do every day that can make your business flourish. @AndyAndrews

Find more about Andy and get your copy of The Little Things by visiting: andyandrews.com.

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Ray Edwards is a Communications Strategist, Copywriter, Author, Speaker, and host of one the top iTunes Business Podcasts. He has worked with Fortune 500 companies, and with some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Michael Hyatt (author of Platform and co-author of Living Forward), Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more.

Show Highlights:

Copywriting is salesmanship in print. @RayEdwardsWe communicate in a way that is either credible or puts people off. @RayEdwardsThe keys to writing in a way to that is influential without being manipulative is to be: relevant, enthusiastic, aspirational, congruent and helpful. @RayEdwards"Salesmanship is the transfer of enthusiasm" – @TheZigZiglarMake sure you are truly enthusiastic about what you’re doing and in an unbridled way. @RayEdwardsIf you persuade me to do something, that is a decision I will later celebrate. @RayEdwardsIf you manipulate me into doing something, that is a decision I will later regret. @RayEdwardsWe should be helping people to develop internal pressure for their reasons, in their best interest and leave the decision to them. @RayEdwardsMarketing should be something you do for people, not something you do to them. @RayEdwardsYour email should be positivity anticipated, relevant and personalized. @RayEdwardsNo such thing as copy that is too long, only copy that is too boring. @Randy_GageStories are the most powerful form of persuasion. @RayEdwards

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Ray Edwards is a Communications Strategist, Copywriter, Author, Speaker, and host of one the top iTunes Business Podcasts. He has worked with Fortune 500 companies, and with some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Michael Hyatt (author of Platform and co-author of Living Forward), Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more.

Show Highlights:

Copywriting is salesmanship in print. @RayEdwardsWe communicate in a way that is either credible or puts people off. @RayEdwardsThe keys to writing in a way to that is influential without being manipulative is to be: relevant, enthusiastic, aspirational, congruent and helpful. @RayEdwards"Salesmanship is the transfer of enthusiasm" – @TheZigZiglarMake sure you are truly enthusiastic about what you’re doing and in an unbridled way. @RayEdwardsIf you persuade me to do something, that is a decision I will later celebrate. @RayEdwardsIf you manipulate me into doing something, that is a decision I will later regret. @RayEdwardsWe should be helping people to develop internal pressure for their reasons, in their best interest and leave the decision to them. @RayEdwardsMarketing should be something you do for people, not something you do to them. @RayEdwardsYour email should be positivity anticipated, relevant and personalized. @RayEdwardsNo such thing as copy that is too long, only copy that is too boring. @Randy_GageStories are the most powerful form of persuasion. @RayEdwards

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Ray Edwards is a Communications Strategist, Copywriter, Author, Speaker, and host of one the top iTunes Business Podcasts. He has worked with Fortune 500 companies, and with some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Michael Hyatt (author of Platform and co-author of Living Forward), Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more.

Show Highlights:

Copywriting is salesmanship in print. @RayEdwardsWe communicate in a way that is either credible or puts people off. @RayEdwardsThe keys to writing in a way to that is influential without being manipulative is to be: relevant, enthusiastic, aspirational, congruent and helpful. @RayEdwards"Salesmanship is the transfer of enthusiasm" – @TheZigZiglarMake sure you are truly enthusiastic about what you’re doing and in an unbridled way. @RayEdwardsIf you persuade me to do something, that is a decision I will later celebrate. @RayEdwardsIf you manipulate me into doing something, that is a decision I will later regret. @RayEdwardsWe should be helping people to develop internal pressure for their reasons, in their best interest and leave the decision to them. @RayEdwardsMarketing should be something you do for people, not something you do to them. @RayEdwardsYour email should be positivity anticipated, relevant and personalized. @RayEdwardsNo such thing as copy that is too long, only copy that is too boring. @Randy_GageStories are the most powerful form of persuasion. @RayEdwards

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Greg Head helps founders and CEOs develop stronger growth strategies for their businesses. He has helped three software companies grow from startup to global scale in more than 25 years in the software industry. Most recently, he worked with Infusionsoft growing it from $15 million to $100 million in revenues in five years as Chief Marketing Officer, leading the company's marketing strategy, demand generation, communications, partner marketing and product marketing functions. Greg also held leadership positions at the startup through acquisition stages of two other highly-successful CRM software businesses, ACT! and SalesLogix, which have generated more than $1 billion in total revenue.

Show Highlights:

You have to figure out what your message is for the world. @GregHeadThings that scale up do so by narrowing down. @GregHeadSuccessful companies start with one customer, doing one thing massively well, usually with one tactic. @GregHeadGoing from ADD to OCD is a requirement for scaling up. @GregHeadIf you don’t narrow down exactly who you serve, you are just another mediocre player. @GregHeadKnow what game you’re playing. @GregHead8 action steps to help you get more strategic marketing clarity for your business.It’s easier than ever to start a business but harder than ever to capture people’s attention. @GregHead"Mindshare precedes market share" – @ScottMcCain

Visit Greghead.com to learn more about Greg and his insights.

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Greg Head helps founders and CEOs develop stronger growth strategies for their businesses. He has helped three software companies grow from startup to global scale in more than 25 years in the software industry. Most recently, he worked with Infusionsoft growing it from $15 million to $100 million in revenues in five years as Chief Marketing Officer, leading the company's marketing strategy, demand generation, communications, partner marketing and product marketing functions. Greg also held leadership positions at the startup through acquisition stages of two other highly-successful CRM software businesses, ACT! and SalesLogix, which have generated more than $1 billion in total revenue.

Show Highlights:

You have to figure out what your message is for the world. @GregHeadThings that scale up do so by narrowing down. @GregHeadSuccessful companies start with one customer, doing one thing massively well, usually with one tactic. @GregHeadGoing from ADD to OCD is a requirement for scaling up. @GregHeadIf you don’t narrow down exactly who you serve, you are just another mediocre player. @GregHeadKnow what game you’re playing. @GregHead8 action steps to help you get more strategic marketing clarity for your business.It’s easier than ever to start a business but harder than ever to capture people’s attention. @GregHead"Mindshare precedes market share" – @ScottMcCain

Visit Greghead.com to learn more about Greg and his insights.

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Dr. Marshall Goldsmith has been recognized as one of the Top Ten Business Thinkers in the World and the top-rated executive coach at the Thinkers50 ceremony in London since 2011. Published in 2015, his book Triggers is a Wall Street Journal and New York Times #1 Bestseller! He’s also the author of New York Times bestseller and #1 Wall Street Journal Business Book What Got You Here Won’t Get You There, winner of the Harold Longman Award as Best Business Book of the Year. With a PhD from UCLA, Marshall is a pioneer 360-degree feedback as a leadership development tool. His early efforts in providing feedback and then following-up with executives to measure changes in behavior were precursors to what eventually evolved as the field of executive coaching. With nearly 40 years of hands-on experience, Marshall Goldsmith is the leading expert on leadership and coaching for behavioral change.

Show Highlights:

A trigger is any stimulus that may impact our behavior. @coachgoldsmithAlmost all of us have a great plan of what we want to be in life but don’t implement it well. @coachgoldsmithEvery day we are barraged by triggers in our environment that throw us off target. @coachgoldsmithOur environments are often willpower reduction machines. @coachgoldsmithWe overestimate our willpower abilities and underestimate our need for help. @coachgoldsmithOur default reaction in life is not to find happiness or meaning; it is inertia. @coachgoldsmithIf we don’t challenge ourselves inertia kicks in and we just keep doing what we’ve been doing. @coachgoldsmithMost of us spend more time planning vacation than then we do planning our lives. @coachgoldsmithSometimes what we need to preserve is more important than what we need to change. @coachgoldsmithBefore doing anything, ask yourself “Am I willing to make the investment required to make the change.” @coachgoldsmith

Find more on Dr. Goldsmith or grab a copy of Triggers visit: Marshallgoldsmith.com

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Dr. Marshall Goldsmith has been recognized as one of the Top Ten Business Thinkers in the World and the top-rated executive coach at the Thinkers50 ceremony in London since 2011. Published in 2015, his book Triggers is a Wall Street Journal and New York Times #1 Bestseller! He’s also the author of New York Times bestseller and #1 Wall Street Journal Business Book What Got You Here Won’t Get You There, winner of the Harold Longman Award as Best Business Book of the Year. With a PhD from UCLA, Marshall is a pioneer 360-degree feedback as a leadership development tool. His early efforts in providing feedback and then following-up with executives to measure changes in behavior were precursors to what eventually evolved as the field of executive coaching. With nearly 40 years of hands-on experience, Marshall Goldsmith is the leading expert on leadership and coaching for behavioral change.

Show Highlights:

A trigger is any stimulus that may impact our behavior. @coachgoldsmithAlmost all of us have a great plan of what we want to be in life but don’t implement it well. @coachgoldsmithEvery day we are barraged by triggers in our environment that throw us off target. @coachgoldsmithOur environments are often willpower reduction machines. @coachgoldsmithWe overestimate our willpower abilities and underestimate our need for help. @coachgoldsmithOur default reaction in life is not to find happiness or meaning; it is inertia. @coachgoldsmithIf we don’t challenge ourselves inertia kicks in and we just keep doing what we’ve been doing. @coachgoldsmithMost of us spend more time planning vacation than then we do planning our lives. @coachgoldsmithSometimes what we need to preserve is more important than what we need to change. @coachgoldsmithBefore doing anything, ask yourself “Am I willing to make the investment required to make the change.” @coachgoldsmith

Find more on Dr. Goldsmith or grab a copy of Triggers visit: Marshallgoldsmith.com

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Dr. Marshall Goldsmith has been recognized as one of the Top Ten Business Thinkers in the World and the top-rated executive coach at the Thinkers50 ceremony in London since 2011. Published in 2015, his book Triggers is a Wall Street Journal and New York Times #1 Bestseller! He’s also the author of New York Times bestseller and #1 Wall Street Journal Business Book What Got You Here Won’t Get You There, winner of the Harold Longman Award as Best Business Book of the Year. With a PhD from UCLA, Marshall is a pioneer 360-degree feedback as a leadership development tool. His early efforts in providing feedback and then following-up with executives to measure changes in behavior were precursors to what eventually evolved as the field of executive coaching. With nearly 40 years of hands-on experience, Marshall Goldsmith is the leading expert on leadership and coaching for behavioral change.

Show Highlights:

A trigger is any stimulus that may impact our behavior. @coachgoldsmith

Almost all of us have a great plan of what we want to be in life but don’t implement it well. @coachgoldsmith

Every day we are barraged by triggers in our environment that throw us off target. @coachgoldsmith

Our environments are often willpower reduction machines. @coachgoldsmith

We overestimate our willpower abilities and underestimate our need for help. @coachgoldsmith

Our default reaction in life is not to find happiness or meaning; it is inertia. @coachgoldsmith

If we don’t challenge ourselves inertia kicks in and we just keep doing what we’ve been doing. @coachgoldsmith

Most of us spend more time planning vacation than then we do planning our lives. @coachgoldsmith

Sometimes what we need to preserve is more important than what we need to change. @coachgoldsmith

Before doing anything, ask yourself “Am I willing to make the investment required to make the change.” @coachgoldsmith

Find more on Dr. Goldsmith or grab a copy of Triggers visit: Marshallgoldsmith.com

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!