Sign up to save your podcasts
Or
Share The Advertising Trap
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Advertising Trap
Digital advertising fuels the digital economy, but is it all based on smoke and mirrors?
Ed Butler investigates what some claim is a massive collective deception - a trillion dollar marketing pitch that simply does not deliver value to any of those paying for it. He asks, do online ads actually work, or could it be that some of the biggest names in global tech are founded on a false prospectus?
View all episodes
By BBC Radio 4
4.6
195195 ratings
Digital advertising fuels the digital economy, but is it all based on smoke and mirrors?
Ed Butler investigates what some claim is a massive collective deception - a trillion dollar marketing pitch that simply does not deliver value to any of those paying for it. He asks, do online ads actually work, or could it be that some of the biggest names in global tech are founded on a false prospectus?
More shows like Analysis
View all
Global News Podcast
7,639 Listeners
From Our Own Correspondent
375 Listeners
More or Less
876 Listeners
Newshour
1,046 Listeners
The Reith Lectures
156 Listeners
In Our Time
5,520 Listeners
The Documentary Podcast
1,799 Listeners
In Our Time: History
1,878 Listeners
6 Minute English
1,763 Listeners
Learning English Conversations
1,049 Listeners
Friday Night Comedy from BBC Radio 4
2,110 Listeners
The Infinite Monkey Cage
1,920 Listeners
Profile
108 Listeners
The Media Show
32 Listeners
BBC Inside Science
407 Listeners
Moral Maze
61 Listeners
The Inquiry
731 Listeners
Start the Week
164 Listeners
Any Questions? and Any Answers?
43 Listeners
The Politics Show
140 Listeners
The Briefing Room
58 Listeners
You're Dead to Me
3,177 Listeners
The Bomb
1,002 Listeners
Westminster Insider
40 Listeners
Radical
45 Listeners