Welcome back to The Aesthetic Edit podcast! Season two begins with a powerhouse guest, Emily Ford, Founder of Fordivine. By the age of 26, Emily had already built a nine-figure sales organization, grown a social media following of over one million, and become a sought-after global keynote speaker.

Mary first connected with Emily earlier this year after coming across a video Emily shared on Instagram. Over the following months, Mary was drawn to Emily’s story, her message, and her authentic approach to personal branding. After watching Emily consistently show up with such transparency on her Instagram stories, Mary reached out with a DM that ultimately led to an invitation to Emily’s Personal Branding Retreat. From there, the two quickly discovered their shared passions, mission, and purpose—and a genuine connection was formed.

In this episode, Emily opens up about her early years, just a few short years ago when she was a broke 23-year-old sleeping on a mattress on the floor and struggling to make ends meet. Through trial and error, she discovered the power of building a personal brand on social media, shifting from traditional sales tactics to leading with value and authenticity.

The conversation dives into her current venture, Fordivine, where she helps individuals develop strong personal brands through intentional storytelling and consistent visibility. Emily unpacks common mistakes founders make—such as hiding behind their businesses instead of embracing their own stories—and encourages listeners to build trust and connection by showing up as their true selves.

A major theme of the discussion is overcoming the fears that hold many, especially women, back from showing up online. Emily shares strategies for moving past the fear of judgment, refining messaging, and serving an audience with genuine content. She also emphasizes the importance of boundaries, protecting mental health, and aligning daily routines with natural energy flow to sustain both social media presence and entrepreneurial success.

Packed with actionable tips and heartfelt encouragement, this episode is a must-listen for anyone ready to elevate their personal brand, amplify their voice, and create meaningful impact in the digital space.

• 00:00:00 – Welcome to Season Two

• 00:01:35 – From Struggles to Success

• 00:03:00 – Building a Personal Brand with 4Divine

• 00:05:30 – Empowering Women & Common Founder Mistakes

• 00:07:50 – Overcoming Fear & Embracing Authenticity

• 00:10:30 – Protecting Mental Health & Creating with Purpose

• 00:17:00 – The Power of Discipline & Embracing Femininity

• 00:23:00 – Closing Reflections

About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact. 

Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice. 

Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.

Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit

Hire Social Practice: https://social-practicetx.com/ 

Instagram: https://www.instagram.com/theaestheticeditpodcast/

TikTok: https://www.tiktok.com/@theaestheticeditpodcast

Welcome back to the Aesthetic Edit podcast! In our final episode of the season, we had the pleasure of hosting Ben Hernandez, Founder & CEO of SkyTale Group, a full-service strategic, financial, and M&A advisory firm. Through management strategy and financial analysis, they help scale and sell group practice dental, medical aesthetics, and healthcare organizations.

The episode began with a lively discussion around Ben's background in finance and how he transitioned into the aesthetics industry. He stressed the need for practice owners to have a clear vision and understanding of their growth trajectory in order to scale. Ben shared valuable insights into the traits of successful leaders and founders, emphasizing ambition, humility, and a vision-led approach. He highlighted the importance of executive coaching in developing leadership skills and navigating the challenges of scaling a practice.

The hosts lead a conversation focused on how to determine the appropriate time to sell a practice, with Ben advising against selling at the peak and emphasizing a strategic approach for a successful exit.

The discussion also explored the impact of social media on the industry, particularly in promoting services like Semaglutide. Ben showcased how platforms like Instagram can be valuable tools for education and marketing, enhancing visibility and credibility.

Overall, the episode provided valuable insights into the journey of scaling an aesthetic practice, the role of leadership in business growth, and the impact of social media in the industry. Ben's expertise and practical advice offered listeners valuable strategies for success in the aesthetics space.

About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact. 

Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice. 

Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.

Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit

Hire Social Practice: https://social-practicetx.com/ 

Instagram: https://www.instagram.com/theaestheticeditpodcast/
TikTok: https://www.tiktok.com/@theaestheticeditpodcast

In today’s episode, we sit down with Dr. Masoud Saman, a board-certified facial plastic surgeon, to discuss his journey from a young immigrant to a renowned facial plastic surgeon located in New York City. Dr. Saman shares his inspiring story of coming to the United States at 15 to avoid mandatory military service in Iran and how he found his passion for medicine through various life experiences.

The conversation covers Dr. Saman's expertise in head and neck cancer surgery and reconstructive procedures. He emphasizes the importance of authenticity and truth-telling in the aesthetic industry, debunking myths about certain procedures and highlighting the significance of preservation rhinoplasty and facelift techniques.

Dr. Saman also introduces his new project, "Face by Face NYC," aimed at promoting self-acceptance and celebrating natural beauty by capturing unaltered portraits of individuals in Central Park. The project seeks to challenge societal standards of perfection and inspire self-confidence in individuals of all ages.

Throughout the episode, Dr. Saman's candid and insightful perspective shines through, encouraging listeners to embrace their uniqueness and prioritize authenticity in their aesthetic journeys. The conversation serves as a reminder that true beauty lies in individuality and self-acceptance.

About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact. 

Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice. 

Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.

Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit

Hire Social Practice: https://social-practicetx.com/ 

Instagram: https://www.instagram.com/theaestheticeditpodcast/

TikTok: https://www.tiktok.com/@theaestheticeditpodcast

In this week’s episode, we dive deep into the inspiring story of Dr. Rachel Walker, board-certified plastic surgeon and owner of Plastic Surgery Center of Dallas. We learn how she was first introduced to the power of aesthetic transformations after a life-changing experience with jaw surgery during her college years.

Discover how plastic surgery has profoundly impacted Dr. Walker's life, and learn the secret sauce behind her business success which begins with a steadfast commitment to putting patients first. Whether it's leading patients towards realistic expectations around their surgeries or suggesting alternative procedures to achieve their goals, Dr. Walker emphasizes the importance of personalized care, shunning a one-size-fits-all approach.

In a thought-provoking "Hot Take," Dr. Walker discusses the importance of normalizing self-love in 2024 and how choosing plastic surgery doesn't negate self-love. We delve into the ethical considerations of body image and plastic surgery, overcoming shame and judgment, and the impact of mental health and social media on the field. Lastly, we hear her opinion on the rise of conversation around breast implant illness and what patients should consider before rushing to their surgeon. 

Join us for an episode filled with heartfelt stories, professional insights, and valuable advice for anyone interested in the transformative power of plastic surgery.

About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact. 

Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice. 

Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.

Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit

Hire Social Practice: https://social-practicetx.com/ 

Instagram: https://www.instagram.com/theaestheticeditpodcast/

TikTok: https://www.tiktok.com/@theaestheticeditpodcast

In this episode of the Aesthetic Edit Podcast, we had the pleasure of interviewing Marco Emilio Valle, the founder of Aesthetic Influencers. Marco shared his inspiring journey in the medical aesthetic space, highlighting his emphasis on social responsibility and higher purpose. He discussed his background, starting from his time at Allergan to launching his own company, Aesthetic Influencers, with a vision to leave a lasting legacy for his children.

Throughout the episode, Marco highlights the significance of reframing sales as empowering patients and engaging with them on a deeper level. He provides practical tips for providers to connect with their patients, ask meaningful questions, and follow up effectively. Along with the need of social media in patient conversation and building credibility through safety, provenness, and affordability messaging.  He also teased the upcoming launch of Aesthetic Sales Hero, a sales coaching platform aimed at empowering practices and providers.

About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact. 

Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice. 

Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.

Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit

Hire Social Practice: https://social-practicetx.com/ 

Instagram: https://www.instagram.com/theaestheticeditpodcast/

TikTok: https://www.tiktok.com/@theaestheticeditpodcast

Welcome to the latest episode of the Aesthetic Edit Podcast! In this episode, we had the pleasure of hosting Dr. Jennifer Dharamsi, a board-certified dermatologist with an innovative approach to women's health. This episode unpacks valuable insights into women's health, the evolving landscape of medicine, and the importance of personalized and integrative care.

Dr. Dharamsi shared her personal journey from growing up in a small town to becoming a passionate advocate for women's health. We also learn about the challenges she faced growing up, including a traumatic accident that influenced her health journey. She emphasized the importance of integrating different perspectives in medicine and her passion for women's health.

Be prepared to "go there" with the hosts as we discuss various topics related to women's health, including the importance of addressing issues like vulvar health, sexual wellness, hormonal acne, and postpartum changes. Dr. Dharamsi highlighted the need for more awareness and education in these areas and shared her innovative treatments, such as the Diva laser for vaginal rejuvenation.

The conversation ended with a discussion of the role of social media in sharing medical knowledge and the responsibility of healthcare professionals to educate and empower patients. Dr. Dharamsi emphasized the value of social media in facilitating knowledge-sharing among doctors and the public.

Dr. Dharamsi's expertise and passion for empowering patients to take control of their health shone through, making this episode both informative and inspiring. 

About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact. 

Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice. 

Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.

Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit

Hire Social Practice: https://social-practicetx.com/ 

Instagram: https://www.instagram.com/theaestheticeditpodcast/

TikTok: https://www.tiktok.com/@theaestheticeditpodcast

Jared Rohrer, owner of website marketing agency Aesthetic Conversion, challenges our hosts on what marketing tactics are most effective in today’s competitive landscape. Our guest shares tips on how to build a patient-centric website that’s designed to convert. Host Mary Robb gives a live social media audit on Jared’s marketing agency, leaving the audience with several tangible examples of how to improve their own efforts. 

About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact. 

Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice. 

Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.

Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit

Hire Social Practice: https://social-practicetx.com/ 

Instagram: https://www.instagram.com/theaestheticeditpodcast/

TikTok: https://www.tiktok.com/@theaestheticeditpodcast

In this podcast, we explore Jessica's founding story, uncovering the moment the idea struck her and the driving force behind her decision to embark on this entrepreneurial path. Discover why Jessica chose to specialize in the aesthetic/wellness niche and her preference for smaller practices, emphasizing the importance of personal connection over profit margins.

Jessica reflects on her early days as a female CPA working in a male-dominated industry, highlighting the pivotal moment when she realized the need to move away from that stage of her life and find her true identity. Embracing her assertiveness and love for guiding others, Jessica challenges the notion that being directive is harmful, advocating for empowerment instead. Jessica’s secret to success is nurturing her team and identifying her passion for helping people. 

In the "Hot Take" segment, Jessica tackles the economic landscape of 2024 and shares strategies for companies to mitigate its impact. She also dives into the influence of social media on her business, highlighting its role in showcasing values, culture, and recruiting efforts.

Join us as we explore the intersection of entrepreneurship, aesthetics, and wellness and gain valuable insights to empower your journey in the industry.

About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. Obsession + realness + tangible takeaways. This is a podcast for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact. In an accessible culture, patients are demanding to know the face behind the brand. 

Our platform is designed to encourage our guests to let their hair down and get real with us + our audience. With each guest, we talk about their why, what they stand for, how they feel about specific controversial topics impacting the aesthetics industry, and how social media has influenced their journey. 

We believe in inclusivity and empowerment, meaning aesthetic professionals are encouraging of each other’s success. We also believe the aesthetics industry has major impact of the health and wellness of people across the world, and that seeking cosmetic procedures should never be a shameful process. We want providers and patients to enjoy this show as a way to learn the truths of what’s trending in aesthetics while being encouraged in their own entrepreneurial journey in the aesthetics space. 

Check out The Aesthetic Edit Podcast for more or hit us up on our site if you wanna be a guest!

https://social-practicetx.com/the-aesthetic-edit

Follow Us:

Instagram: https://www.instagram.com/theaestheticeditpodcast/

TikTok: https://www.tiktok.com/@theaestheticeditpodcast

Join our guests Liz and Kandis of Prive Medical Aesthetics as they share all the tea on what it’s like to transition from being an ER nurse to an aesthetics injector, how to properly go into business with your bestie, how to implement Ozempic/semaglutide into your practice, and how to utilize social media to grow your practice.

Ozempic + semaglutides are creating controversial conversations around the weight loss and diabetes communities across the world. In today’s episode, we discuss the truths around this medication, who’s a good candidate, and how to safely offer this inside your practice.

We’re also learning how ER nurses can find an alternative career path in the rapidly growing aesthetics industry, what that transition looks like, and how to find success in building a book of patients. 

Lastly, we discuss things to consider before going into business with your bestie, and how to build a profitable and thriving medical spa practice. 

About Kandis & Liz:

Kandis Ysbrand, weightloss coordinator/owner, and Elizabeth Hurley, lead nurse injector and business partner teamed up two years ago and rebranded Privè Aesthetics to re-create a luxurious med spa experience for men and women offering a vast menu of treatment options they truly believe in. They have created a patient-driven, knowledgeable team that has been with them since Privé started and they truly believe that is key to being successful in this business.

About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. Obsession + realness + tangible takeaways. This is a podcast for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact. In an accessible culture, patients are demanding to know the face behind the brand. 

Our platform is designed to encourage our guests to let their hair down and get real with us + our audience. With each guest, we talk about their why, what they stand for, how they feel about specific controversial topics impacting the aesthetics industry, and how social media has influenced their journey. 

We believe in inclusivity and empowerment, meaning aesthetic professionals are encouraging of each other’s success. We also believe the aesthetics industry has major impact of the health and wellness of people across the world, and that seeking cosmetic procedures should never be a shameful process. We want providers and patients to enjoy this show as a way to learn the truths of what’s trending in aesthetics while being encouraged in their own entrepreneurial journey in the aesthetics space. 

Check out The Aesthetic Edit Podcast for more or hit us up on our site if you wanna be a guest!

https://social-practicetx.com/the-aesthetic-edit

Follow Us:

Instagram: https://www.instagram.com/theaestheticeditpodcast/

TikTok: https://www.tiktok.com/@theaestheticeditpodcast

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. Obsession + realness + tangible takeaways. This is a podcast for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to positively impact others. In an accessible culture, patients are demanding to know the face behind the brand + what you stand for + how you’re creating impact + how social media has influenced your growth. Join our hosts, Mary and Savannah, seasoned social media professionals with a passion for all things aesthetics, as they embark on a journey to uncover the latest trends, insights, and controversies shaping the aesthetics industry.

Learn more about The Aesthetic Edit Podcast or apply to be a guest on our website here.

Follow Us:

Instagram: @theaestheticeditpodcast

TikTok: @theaestheticeditpodcast