The Aesthetic Edit

Jared Rohrer, owner of website marketing agency Aesthetic Conversion, challenges our hosts on what marketing tactics are most effective in today’s competitive landscape. Our guest shares tips on how to build a patient-centric website that’s designed to convert. Host Mary Robb gives a live social media audit on Jared’s marketing agency, leaving the audience with several tangible examples of how to improve their own efforts. 

About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. This podcast is for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact. 

Our show is produced to encourage our guests to get real about their experiences as entrepreneurs in the aesthetics space. We plan to dive into their why, what they stand for, and social impact. We also discuss their “hot take” on the controversial topics impacting the aesthetics industry. Lastly, we explore how social media has influenced the success of their practice. 

Mary Robb is the Founder & CEO of Social Practice, a social media agency that serves the medical aesthetics space. Savannah Barineau is the Operations Manager at Social Practice. This dynamic duo is passionate about utilizing storytelling as a way to empower their audience and inspire growth. This podcast is produced by Social Practice.

Apply To Be A Guest: https://social-practicetx.com/the-aesthetic-edit

Hire Social Practice: https://social-practicetx.com/ 

Instagram: https://www.instagram.com/theaestheticeditpodcast/

TikTok: https://www.tiktok.com/@theaestheticeditpodcast

In this podcast, we explore Jessica's founding story, uncovering the moment the idea struck her and the driving force behind her decision to embark on this entrepreneurial path. Discover why Jessica chose to specialize in the aesthetic/wellness niche and her preference for smaller practices, emphasizing the importance of personal connection over profit margins.

Jessica reflects on her early days as a female CPA working in a male-dominated industry, highlighting the pivotal moment when she realized the need to move away from that stage of her life and find her true identity. Embracing her assertiveness and love for guiding others, Jessica challenges the notion that being directive is harmful, advocating for empowerment instead. Jessica’s secret to success is nurturing her team and identifying her passion for helping people. 

In the "Hot Take" segment, Jessica tackles the economic landscape of 2024 and shares strategies for companies to mitigate its impact. She also dives into the influence of social media on her business, highlighting its role in showcasing values, culture, and recruiting efforts.

Join us as we explore the intersection of entrepreneurship, aesthetics, and wellness and gain valuable insights to empower your journey in the industry.

About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. Obsession + realness + tangible takeaways. This is a podcast for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact. In an accessible culture, patients are demanding to know the face behind the brand. 

Our platform is designed to encourage our guests to let their hair down and get real with us + our audience. With each guest, we talk about their why, what they stand for, how they feel about specific controversial topics impacting the aesthetics industry, and how social media has influenced their journey. 

We believe in inclusivity and empowerment, meaning aesthetic professionals are encouraging of each other’s success. We also believe the aesthetics industry has major impact of the health and wellness of people across the world, and that seeking cosmetic procedures should never be a shameful process. We want providers and patients to enjoy this show as a way to learn the truths of what’s trending in aesthetics while being encouraged in their own entrepreneurial journey in the aesthetics space. 

Check out The Aesthetic Edit Podcast for more or hit us up on our site if you wanna be a guest!

https://social-practicetx.com/the-aesthetic-edit

Follow Us:

Instagram: https://www.instagram.com/theaestheticeditpodcast/

TikTok: https://www.tiktok.com/@theaestheticeditpodcast

Join our guests Liz and Kandis of Prive Medical Aesthetics as they share all the tea on what it’s like to transition from being an ER nurse to an aesthetics injector, how to properly go into business with your bestie, how to implement Ozempic/semaglutide into your practice, and how to utilize social media to grow your practice.

Ozempic + semaglutides are creating controversial conversations around the weight loss and diabetes communities across the world. In today’s episode, we discuss the truths around this medication, who’s a good candidate, and how to safely offer this inside your practice.

We’re also learning how ER nurses can find an alternative career path in the rapidly growing aesthetics industry, what that transition looks like, and how to find success in building a book of patients. 

Lastly, we discuss things to consider before going into business with your bestie, and how to build a profitable and thriving medical spa practice. 

About Kandis & Liz:

Kandis Ysbrand, weightloss coordinator/owner, and Elizabeth Hurley, lead nurse injector and business partner teamed up two years ago and rebranded Privè Aesthetics to re-create a luxurious med spa experience for men and women offering a vast menu of treatment options they truly believe in. They have created a patient-driven, knowledgeable team that has been with them since Privé started and they truly believe that is key to being successful in this business.

About The Aesthetic Edit:

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. Obsession + realness + tangible takeaways. This is a podcast for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to create a positive impact. In an accessible culture, patients are demanding to know the face behind the brand. 

Our platform is designed to encourage our guests to let their hair down and get real with us + our audience. With each guest, we talk about their why, what they stand for, how they feel about specific controversial topics impacting the aesthetics industry, and how social media has influenced their journey. 

We believe in inclusivity and empowerment, meaning aesthetic professionals are encouraging of each other’s success. We also believe the aesthetics industry has major impact of the health and wellness of people across the world, and that seeking cosmetic procedures should never be a shameful process. We want providers and patients to enjoy this show as a way to learn the truths of what’s trending in aesthetics while being encouraged in their own entrepreneurial journey in the aesthetics space. 

Check out The Aesthetic Edit Podcast for more or hit us up on our site if you wanna be a guest!

https://social-practicetx.com/the-aesthetic-edit

Follow Us:

Instagram: https://www.instagram.com/theaestheticeditpodcast/

TikTok: https://www.tiktok.com/@theaestheticeditpodcast

Finally, an aesthetics industry podcast that goes there. 👀 Think Alex Cooper meets Lauryn Bosstick. Obsession + realness + tangible takeaways. This is a podcast for the providers and partners of medical aesthetic practices across the world who want to use their expertise + influence to positively impact others. In an accessible culture, patients are demanding to know the face behind the brand + what you stand for + how you’re creating impact + how social media has influenced your growth. Join our hosts, Mary and Savannah, seasoned social media professionals with a passion for all things aesthetics, as they embark on a journey to uncover the latest trends, insights, and controversies shaping the aesthetics industry.

Learn more about The Aesthetic Edit Podcast or apply to be a guest on our website here.

Follow Us:

Instagram: @theaestheticeditpodcast

TikTok: @theaestheticeditpodcast

Today we're meeting with our host, Mary Robb - CEO and Founder of Social Practice. Learn more about Mary's life growing up, her education background, her role at Social Practice and what her hot takes are on social media now and in the future.

Today we're meeting with Katelyn Gibson - Videographer at Social Practice. Learn more about Katelyn's life growing up, her education background, her role at Social Practice and what her hot takes are on social media now and in the future.

Today we're meeting with Gwin Campbell - Content Strategist at Social Practice. Learn more about Gwin's life growing up, her education background, her role at Social Practice and what her hot takes are on social media now and in the future.

Today we're meeting with Savannah Saucedo - Client Experience Manager at Social Practice. Learn more about Savannah's life growing up, her education background, her role at Social Practice and what her hot takes are on social media now and in the future.

Today we're meeting with Paige Brazil - Content Strategist at Social Practice. Learn more about Paige's life growing up, her education background, her role at Social Practice and what her hot takes are on social media now and in the future.

Today we're meeting with Kate Summers - Client Experience Manager at Social Practice. Learn more about Kate's life growing up, her education background, her role at Social Practice and what her hot takes are on social media now and in the future.