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The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes
- #33 Brands and the Modern Customer ExperienceFifth part of a multi-episode discussion of what changed to cause the need for agile brands. Customers are device-agnostic, always-connected, and want personalized relationships with brands. Successful brands understand that customers want what they want, when and where they want it.8 min
- #32 Brands and Exponential TechnologiesFourth part of a multi-episode discussion of what changed to cause the need for agile brands. Exponential technologies using AI and Machine Learning allow us to truly personalize and customize experiences. Agile brands know and adopt this.
Hosted on Acast. See acast.com/privacy for more information.
8 min - #32 Brands and Exponential TechnologiesFourth part of a multi-episode discussion of what changed to cause the need for agile brands. Exponential technologies using AI and Machine Learning allow us to truly personalize and customize experiences. Agile brands know and adopt this.8 min
- #31 Brands and Market DisruptionThird part of a multi-episode discussion of what changed to cause the need for agile brands. Continual market disruption has created a need for a more agile approach to branding, marketing, and the operations of an organization.
Hosted on Acast. See acast.com/privacy for more information.
7 min - #31 Brands and Market Disruption
Third part of a multi-episode discussion of what changed to cause the need for agile brands. Continual market disruption has created a need for a more agile approach to branding, marketing, and the operations of an organization.
7 min - #30 Brand as ExperienceSecond part of a multi-episode discussion of what changed to cause the need for agile brands. Unlike the “Mad Men” days of advertising, it’s not enough to send one-way messages. Successful brands don’t talk at people, they engage with them. A modern brand offers a multi-channel customer experience that is a persistent two-way exchange, more like a relationship than a one-off experience.
Hosted on Acast. See acast.com/privacy for more information.
8 min - #30 Brand as ExperienceSecond part of a multi-episode discussion of what changed to cause the need for agile brands. Unlike the “Mad Men” days of advertising, it’s not enough to send one-way messages. Successful brands don’t talk at people, they engage with them. A modern brand offers a multi-channel customer experience that is a persistent two-way exchange, more like a relationship than a one-off experience.8 min
- #29 Social Transformation and BrandsFirst part of a multi-episode discussion of what changed to cause the need for agile brands. Social media, in its broadest sense, has transformed commerce, marketing, media relations, and our relationships with both brands and our colleagues, friends, and family.
Hosted on Acast. See acast.com/privacy for more information.
7 min - #29 Social Transformation and BrandsFirst part of a multi-episode discussion of what changed to cause the need for agile brands. Social media, in its broadest sense, has transformed commerce, marketing, media relations, and our relationships with both brands and our colleagues, friends, and family.7 min
- #28 Letting Go in Order to Have Deeper Customer RelationshipsOur last episode on the subject of what sets agile brands apart. Agile brands have a two-way relationship with their customers, particularly their best and most loyal ones. What does this mean? Brand development and marketing still belong to the company doing the marketing. However, being agile means giving a little bit away in order to get more in return.
Hosted on Acast. See acast.com/privacy for more information.
7 min
About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
From the publisher's feed
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…
companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.
Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover what changes when AI agents enter the discovery and purchase path, how to move past traditional A/B testing with reinforcement learning, closing the AI capability gap inside marketing teams, and where personalization stops paying off.
Who it's for: CMOs, VPs of marketing, martech and marketing operations leaders, and CX practitioners at enterprise brands and the platforms that serve them.
Greg Kihlström is an AI transformation advisor to leading brands, a martech futurist, a keynote speaker, and the author of over 25 books on marketing technology, including the Agile Brand Guide series. He has hosted The Agile Brand since 2019 — 900+ episodes, and highly rated across all podcast platforms.
New episodes drop at least three times a week. Follow the show so new episodes arrive automatically.
Hosted on Acast. See acast.com/privacy for more information.
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