The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

I discuss how I first fell in love with the concept of branding, at a rather young age, and through my appreciation for cars. Auto branding taught me hierarchy, positioning, and many more things.

Hosted on Acast. See acast.com/privacy for more information.

I discuss how I first fell in love with the concept of branding, at a rather young age, and through my appreciation for cars. Auto branding taught me hierarchy, positioning, and many more things.

In order for a brand to be strong, it must remain relevant or find a way to be culturally relevant in the moment.

Hosted on Acast. See acast.com/privacy for more information.

In order for a brand to be strong, it must remain relevant or find a way to be culturally relevant in the moment.

This special episode is generously brought to you by TEKSystems.

After decades of struggling to fully understand consumers, they now hold the key to complete enlightenment: customer data. Armed with smartphones, tablets and laptops, many consumers relinquish their personal data so that brands can provide them with unique, personalized experiences. Many brands have already figured out the digital customer experience.

They brilliantly convert consumer insight into content and stylized offers that fit customers’ needs, in real time. But their success didn’t come after waving a magic wand. They first figured out how to make sense of all their customer data by aligning their processes with technology. This foundational work included putting the right people in charge, forming customer personas, creating relevant KPIs and figuring out which content management system and other technologies best integrate with all of that.

Join TEKsystems Managing Director of Digital Solutions Burk Buechler for this special episode.

Hosted on Acast. See acast.com/privacy for more information.

This special episode is generously brought to you by TEKSystems.

After decades of struggling to fully understand consumers, they now hold the key to complete enlightenment: customer data. Armed with smartphones, tablets and laptops, many consumers relinquish their personal data so that brands can provide them with unique, personalized experiences. Many brands have already figured out the digital customer experience.

“Our audience is everyone.” If I had a nickel for every time I’ve heard that sentence after asking a marketer or executive, I’d be a very rich man. Instead, in order for a brand to be successful, it must focus its efforts on defining its ideal audiences, even if it ultimately wants to appeal to a broad set of potential customers. I use Apple as an example of this.

Hosted on Acast. See acast.com/privacy for more information.

“Our audience is everyone.” If I had a nickel for every time I’ve heard that sentence after asking a marketer or executive, I’d be a very rich man. Instead, in order for a brand to be successful, it must focus its efforts on defining its ideal audiences, even if it ultimately wants to appeal to a broad set of potential customers. I use Apple as an example of this.

For a brand to be strong and have lasting success, it must have substance. We can describe substance in two ways: 1) an ideology which is clearly articulated in the way an organization conducts business and communicates with its audiences, and 2) a genuine experience for the brand’s audiences that builds a memorable and meaningful relationship.

Hosted on Acast. See acast.com/privacy for more information.

For a brand to be strong and have lasting success, it must have substance. We can describe substance in two ways: 1) an ideology which is clearly articulated in the way an organization conducts business and communicates with its audiences, and 2) a genuine experience for the brand’s audiences that builds a memorable and meaningful relationship.