Sign up to save your podcasts
Or
Share The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes
- #3 Your Brand is a RelationshipSuccessful brands understand that customers have unlimited choices, and a two-way relationship keeps you top of mind with consumers. This is not far-fetched or unrealistic when brands approach it by solving real challenges that their clients have, and positioning themselves in a way to solve those challenges better than their competitors.
Hosted on Acast. See acast.com/privacy for more information.
6 min - #3 Your Brand is a RelationshipSuccessful brands understand that customers have unlimited choices, and a two-way relationship keeps you top of mind with consumers. This is not far-fetched or unrealistic when brands approach it by solving real challenges that their clients have, and positioning themselves in a way to solve those challenges better than their competitors.6 min
- #2 Your Brand is more than a LogoAs Jeff Bezos famously said, "your brand is what people say about you when you're not in the room." While much effort is spent on logos, brand guidelines, and messaging structures, if your brand doesn't resonate with your audiences, they will write their own version for you.
Hosted on Acast. See acast.com/privacy for more information.
5 min - #2 Your Brand is more than a LogoAs Jeff Bezos famously said, "your brand is what people say about you when you're not in the room." While much effort is spent on logos, brand guidelines, and messaging structures, if your brand doesn't resonate with your audiences, they will write their own version for you.5 min
- #1 Your Brand is a VocabularyHow do you create a vocabulary that people inside and outside your organization will want to adopt and use to talk about you? If you create it well, it will be something that employees are able to easily use, and something that is meaningful to your customers.
Hosted on Acast. See acast.com/privacy for more information.
6 min - #1 Your Brand is a VocabularyHow do you create a vocabulary that people inside and outside your organization will want to adopt and use to talk about you? If you create it well, it will be something that employees are able to easily use, and something that is meaningful to your customers.6 min
About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
From the publisher's feed
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…
companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.
Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover what changes when AI agents enter the discovery and purchase path, how to move past traditional A/B testing with reinforcement learning, closing the AI capability gap inside marketing teams, and where personalization stops paying off.
Who it's for: CMOs, VPs of marketing, martech and marketing operations leaders, and CX practitioners at enterprise brands and the platforms that serve them.
Greg Kihlström is an AI transformation advisor to leading brands, a martech futurist, a keynote speaker, and the author of over 25 books on marketing technology, including the Agile Brand Guide series. He has hosted The Agile Brand since 2019 — 900+ episodes, and highly rated across all podcast platforms.
New episodes drop at least three times a week. Follow the show so new episodes arrive automatically.
Hosted on Acast. See acast.com/privacy for more information.
More shows like The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
The School of Greatness
21,049 Listeners
Optimal Finance Daily - Financial Independence and Money Advice
1,262 Listeners
Kibbe on Liberty
308 Listeners
Becker’s Healthcare Podcast
202 Listeners
Against the Rules with Michael Lewis
9,568 Listeners
The Ten News, News For Curious Kids
810 Listeners
Giggly Squad
15,412 Listeners
The Artificial Intelligence Show
208 Listeners
Symptomatic: A Medical Mystery Podcast
616 Listeners
Do This, NOT That: Marketing Tips with Jay Schwedelson
1,001 Listeners
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
36 Listeners
The Chosen People
518 Listeners
Unfiltered Soccer with Landon Donovan and Tim Howard
404 Listeners