The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

By The Agile BrandBusiness Marketing

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes

April 02, 2019 #8 Attracting the Right Customers with Your Brand
When branding is done well, it differentiates your organization in a way that targets the right audiences and drives the right customers to your brand.
Hosted on Acast. See acast.com/privacy for more information.
6 min
April 02, 2019 #8 Attracting the Right Customers with Your Brand
When branding is done well, it differentiates your organization in a way that targets the right audiences and drives the right customers to your brand.
6 min
March 26, 2019 #7 Branding and Expectation-Setting for Customers
A good brand allows potential customers, employees, and other audiences to understand what they should expect before they make a purchase. When done well, this combination of messaging and visuals helps create a better customer experience by setting the right expectations from the start.
Hosted on Acast. See acast.com/privacy for more information.
5 min
March 26, 2019 #7 Branding and Expectation-Setting for Customers
A good brand allows potential customers, employees, and other audiences to understand what they should expect before they make a purchase. When done well, this combination of messaging and visuals helps create a better customer experience by setting the right expectations from the start.
5 min
March 19, 2019 #6 Brands and Value Creation for the Organization
Successful brands can create their own intrinsic value to an organization. In this episode, we discuss how the value created by a brand creates many internal and external opportunities beyond marketing benefits.
Hosted on Acast. See acast.com/privacy for more information.
5 min
March 19, 2019 #6 Brands and Value Creation for the Organization
Successful brands can create their own intrinsic value to an organization. In this episode, we discuss how the value created by a brand creates many internal and external opportunities beyond marketing benefits.
5 min
March 12, 2019 #5 Branding for Differentiation and Competitive Advantage
While it may seem obvious, setting your brand apart from the competition is often easier said than done. Successful brands think beyond purely aesthetic or surface differentiation and find ways to meaningfully occupy an idea in their consumer's minds.
Hosted on Acast. See acast.com/privacy for more information.
5 min
March 12, 2019 #5 Branding for Differentiation and Competitive Advantage
While it may seem obvious, setting your brand apart from the competition is often easier said than done. Successful brands think beyond purely aesthetic or surface differentiation and find ways to meaningfully occupy an idea in their consumer's minds.
5 min
March 05, 2019 #4 Your Brand is Continually Evolving
Gone are the days of "set it and forget it" with your brand. Instead, you need to embrace a continually evolving landscape where your customers, employees and competitors are continually in motion.
Hosted on Acast. See acast.com/privacy for more information.
7 min
March 05, 2019 #4 Your Brand is Continually Evolving
Gone are the days of "set it and forget it" with your brand. Instead, you need to embrace a continually evolving landscape where your customers, employees and competitors are continually in motion.
7 min

About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

From the publisher's feed

Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…