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The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes
- #107 Great Employee Experience in a Distributed World w/ Amy Gannaway, VMwareLearn more about your ad choices. Visit
Hosted on Acast. See acast.com/privacy for more information.
25 min - 25 min
- #106 Personalization, Orchestration and CXConsumers, bombarded with marketing and advertising from the moment they wake up to the time they drift off looking at their smartphone, are demanding more tailored experience. How do brands keep up?
Hosted on Acast. See acast.com/privacy for more information.
9 min - #106 Personalization, Orchestration and CX
Consumers, bombarded with marketing and advertising from the moment they wake up to the time they drift off looking at their smartphone, are demanding more tailored experience. How do brands keep up?
9 min - #105 Social Innovation and Business w/ Paul Spiers, The New P&L
Today we’re going to talk about social innovation and its importance to business. By taking a new look at how innovation is defined within an organization, progress can be made in areas that have previously been difficult to address.
How social innovation and reevaluating what that means and what innovation means will help businesses
To help me discuss this topic, I’d like to welcome Paul Spiers, Founder and Host of The New P&L podcast series26 min - #105 Social Innovation and Business w/ Paul Spiers, The New P&L
Today we’re going to talk about social innovation and its importance to business. By taking a new look at how innovation is defined within an organization, progress can be made in areas that have previously been difficult to address. How social innovation and reevaluating what that means and what innovation means will help businesses To help me discuss this topic, I’d like to welcome Paul Spiers, Founder and Host of The New P&L podcast series
Learn more about your ad choices. Visit megaphone.fm/adchoices
26 min - #104 Understanding the Voice of the CustomerLearn the best ways to listen to your customers.
Hosted on Acast. See acast.com/privacy for more information.
10 min - 9 min
- #103 Agility and the Personal Brand w/ Jennifer Sherman, The Influencer CollectiveToday we’re going to talk about how to create a personal brand that is agile, memorable, and meaningful in a world gone (mostly) virtual. To help me discuss this topic, I’d like to welcome Jennifer Sherman, Founder & Chief Strategist at The Influencer Collective. First, why don’t you tell me a little about The Influencer Collective and what you do there?
Hosted on Acast. See acast.com/privacy for more information.
19 min - #103 Agility and the Personal Brand w/ Jennifer Sherman, The Influencer Collective
Today we’re going to talk about how to create a personal brand that is agile, memorable, and meaningful in a world gone (mostly) virtual.
To help me discuss this topic, I’d like to welcome Jennifer Sherman, Founder & Chief Strategist at The Influencer Collective. First, why don’t you tell me a little about The Influencer Collective and what you do there?19 min
About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
From the publisher's feed
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…
companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.
Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover what changes when AI agents enter the discovery and purchase path, how to move past traditional A/B testing with reinforcement learning, closing the AI capability gap inside marketing teams, and where personalization stops paying off.
Who it's for: CMOs, VPs of marketing, martech and marketing operations leaders, and CX practitioners at enterprise brands and the platforms that serve them.
Greg Kihlström is an AI transformation advisor to leading brands, a martech futurist, a keynote speaker, and the author of over 25 books on marketing technology, including the Agile Brand Guide series. He has hosted The Agile Brand since 2019 — 900+ episodes, and highly rated across all podcast platforms.
New episodes drop at least three times a week. Follow the show so new episodes arrive automatically.
Hosted on Acast. See acast.com/privacy for more information.
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