The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

By The Agile BrandBusiness Marketing

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes

October 20, 2020 #97 Version Next, Now Part 3, Episode 2: Looking Up w/ Jennifer Doyle, TEKsystems
The COVID-19 pandemic upended the global economy, but business didn’t stop—it adapted. Many organizations rewrote recovery and business continuity plans. Some companies reprioritized projects to optimize costs, while others created new business models and ways of working. Regardless of which path they took, the pandemic forced digital transformation upon businesses that weren’t necessarily ready for it. Speed is more essential than ever. Agility is an imperative. Organizations are recalibrating technology roadmaps. They’re pivoting and prioritizing the “big rocks” crucial to creating a resilient enterprise in a new digital economy. The cloud is the greatest enabler for both business and delivery agility, but transformation requires bold leadership. Leaders from TEKsystems and 1Strategy discuss how organizations must take action; to not only survive, but also thrive, in the digital economy.
Hosted on Acast. See acast.com/privacy for more information.
16 min
October 20, 2020 #97 Version Next, Now Part 3, Episode 2: Looking Up w/ Jennifer Doyle, TEKsystems
The COVID-19 pandemic upended the global economy, but business didn’t stop—it adapted. Many organizations rewrote recovery and business continuity plans. Some companies reprioritized projects to optimize costs, while others created new business models and ways of working. Regardless of which path they took, the pandemic forced digital transformation upon businesses that weren’t necessarily ready for it. Speed is more essential than ever. Agility is an imperative. Organizations are recalibrating technology roadmaps. They’re pivoting and prioritizing the “big rocks” crucial to creating a resilient enterprise in a new digital economy.

The cloud is the greatest enabler for both business and delivery agility, but transformation requires bold leadership. Leaders from TEKsystems and 1Strategy discuss how organizations must take action; to not only survive, but also thrive, in the digital economy.
16 min
October 15, 2020 #96 Preparing Your Organization for CX Optimization
After you’ve built a CX platform, how do you make sure it is continually improving?
Hosted on Acast. See acast.com/privacy for more information.
9 min
October 15, 2020 #96 Preparing Your Organization for CX Optimization
After you’ve built a CX platform, how do you make sure it is continually improving?
9 min
October 13, 2020 #95 Version Next, Now Part 3, Episode 1: Looking Up w/ Leslie Deutsch, TEKsystems
The COVID-19 pandemic upended the global economy, but business didn’t stop—it adapted. Many organizations rewrote recovery and business continuity plans. Some companies reprioritized projects to optimize costs, while others created new business models and ways of working. Regardless of which path they took, the pandemic forced digital transformation upon businesses that weren’t necessarily ready for it. Speed is more essential than ever. Agility is an imperative. Organizations are recalibrating technology roadmaps. They’re pivoting and prioritizing the “big rocks” crucial to creating a resilient enterprise in a new digital economy. The cloud is the greatest enabler for both business and delivery agility, but transformation requires bold leadership. Leaders from TEKsystems and 1Strategy discuss how organizations must take action; to not only survive, but also thrive, in the digital economy.
Hosted on Acast. See acast.com/privacy for more information.
20 min
October 13, 2020 #95 Version Next, Now Part 3, Episode 1: Looking Up w/ Leslie Deutsch, TEKsystems
The COVID-19 pandemic upended the global economy, but business didn’t stop—it adapted. Many organizations rewrote recovery and business continuity plans. Some companies reprioritized projects to optimize costs, while others created new business models and ways of working. Regardless of which path they took, the pandemic forced digital transformation upon businesses that weren’t necessarily ready for it. Speed is more essential than ever. Agility is an imperative. Organizations are recalibrating technology roadmaps. They’re pivoting and prioritizing the “big rocks” crucial to creating a resilient enterprise in a new digital economy.

The cloud is the greatest enabler for both business and delivery agility, but transformation requires bold leadership. Leaders from TEKsystems and 1Strategy discuss how organizations must take action; to not only survive, but also thrive, in the digital economy.
20 min
October 08, 2020 #94 The Intersection of CX and EX
Understand where customer and employee experience work together for the benefit of all audiences.
Hosted on Acast. See acast.com/privacy for more information.
8 min
October 08, 2020 #94 The Intersection of CX and EX
Understand where customer and employee experience work together for the benefit of all audiences.
8 min
October 06, 2020 #93 Agility in the Relationship with Ourselves with Laura DiBenedetto
Today we’re going to talk about agility in how we relate to ourselves. While we’ve all grown up with unique backgrounds, habits, and things we were taught as the true measures of success, as we go through life we can often find that those things, even if well-intentioned, are either incorrect, or don’t apply to us as they might have been intended.. The challenge, then, is to find a way to continually improve ourselves in order to be better. I talk a lot about agile processes and how companies can use them to improve everything from customer and employee experience to branding and marketing, but today we’re going to talk about applying transformation to one’s self. To help me discuss this topic, I’d like to welcome Laura DiBenedetto, Best Selling Author and CEO of Vision Advertising.
Hosted on Acast. See acast.com/privacy for more information.
37 min
October 06, 2020 #93 Agility in the Relationship with Ourselves with Laura DiBenedetto
Today we’re going to talk about agility in how we relate to ourselves. While we’ve all grown up with unique backgrounds, habits, and things we were taught as the true measures of success, as we go through life we can often find that those things, even if well-intentioned, are either incorrect, or don’t apply to us as they might have been intended..

The challenge, then, is to find a way to continually improve ourselves in order to be better. I talk a lot about agile processes and how companies can use them to improve everything from customer and employee experience to branding and marketing, but today we’re going to talk about applying transformation to one’s self.

To help me discuss this topic, I’d like to welcome Laura DiBenedetto, Best Selling Author and CEO of Vision Advertising.
36 min

About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

From the publisher's feed

Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…