The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

By The Agile BrandBusiness Marketing

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes

September 08, 2020 #88 Maintaining Great Employee Experience in Difficult Times with Nancy Greatrix and Becky Lechner from Room and Board
Today we’re going to talk about how agility can help an organization maintain good employee and customer experience, despite tumultuous times. We are also going to talk about how the role of great employee experience is to make sure that employees are enabled to find balance between their work and personal lives, and that, when done well, one benefits from the other.

To help me discuss this topic, I’d like to welcome Nancy Greatrix, Director of Human Resources and Becky Lechner, Employment Brand Manager, from Room and Board.
24 min
September 01, 2020 #87 Startups, MVPs, and Staying Agile with Dan Moore, Vaporwaree
Today we’re going to talk about startups, and the importance of ensuring your teams are able to maintain agility throughout your development and growth. This means knowing how to configure your teams with both internal and external resources, and even when to build things internally versus externally. To help me discuss this topic, I’d like to welcome Dan Moore, CEO and Co-Founder, Vaporware. Dan co-founded Vaporware to help entrepreneurs take their software ideas to market. Over the past 6 years, he has helped Vaporware deliver thousands of iterations across dozens of apps in 4 main industries (Healthcare, HR, Real Estate, and IT) - ranging from the first MVP versions to modern iterations on mature solutions. With a strong belief that anyone can become the next big software as a service company, he leads Vaporware in helping business founders pivot their business through process automation, technical modernization, and software innovation
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26 min
September 01, 2020 #87 Startups, MVPs, and Staying Agile with Dan Moore, Vaporwaree
Today we’re going to talk about startups, and the importance of ensuring your teams are able to maintain agility throughout your development and growth. This means knowing how to configure your teams with both internal and external resources, and even when to build things internally versus externally.

To help me discuss this topic, I’d like to welcome Dan Moore, CEO and Co-Founder, Vaporware. Dan co-founded Vaporware to help entrepreneurs take their software ideas to market. Over the past 6 years, he has helped Vaporware deliver thousands of iterations across dozens of apps in 4 main industries (Healthcare, HR, Real Estate, and IT) - ranging from the first MVP versions to modern iterations on mature solutions. With a strong belief that anyone can become the next big software as a service company, he leads Vaporware in helping business founders pivot their business through process automation, technical modernization, and software innovation
26 min
August 25, 2020 #86 Business Agility and Understanding Your Customers with Dr. Michael Griewe, OrthoLive
Today we’re going to talk about the need for any business in any industry, including medicine to be able to adapt to our times. This can be done through technological innovation, but it also requires understanding your customers, or in the case of today’s guest, your patients.
To help me discuss this topic, I’d like to welcome Dr. Michael Griewe, CEO at OrthoLive.
18 min
August 25, 2020 #86 Business Agility and Understanding Your Customers with Dr. Michael Griewe, OrthoLive
Today we’re going to talk about the need for any business in any industry, including medicine to be able to adapt to our times. This can be done through technological innovation, but it also requires understanding your customers, or in the case of today’s guest, your patients. To help me discuss this topic, I’d like to welcome Dr. Michael Griewe, CEO at OrthoLive.

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18 min
August 18, 2020 #85 Agility in Teams with Duena Blomstrom
Today we’re going to talk about agility in teams, and how productivity, psychological safety, and an agile approach work together for the benefit of organizations and those who work within them. To help me discuss this topic, I’d like to welcome Duena Blomstrom, an accomplished author and Co-Founder and CEO of People Not Tech. PeopleNotTech offers a revolutionary machine learning-powered software solution in the form of a work tool that checks and improves Psychological Safety in teams.
Hosted on Acast. See acast.com/privacy for more information.
30 min
August 18, 2020 #85 Agility in Teams with Duena Blomstrom
Today we’re going to talk about agility in teams, and how productivity, psychological safety, and an agile approach work together for the benefit of organizations and those who work within them.

To help me discuss this topic, I’d like to welcome Duena Blomstrom, an accomplished author and Co-Founder and CEO of People Not Tech. PeopleNotTech offers a revolutionary machine learning-powered software solution in the form of a work tool that checks and improves Psychological Safety in teams.
30 min
August 11, 2020 #84 Mental Agility with Kirk Westwood, Author of The Very Best Bad Idea
We’ve talked about many different ways that you can apply an “agile” philosophy in your work.

Today we’re going to talk about mental agility and what we can do to seize opportunity as the world continues to shift.

To help me discuss this topic, I’d like to welcome Kirk Westwood, Founder & CEO of Glass River Media, and author of the book The Very Best Bad Idea: Innovation, Creativity, and Making Friends With the Mouse.
32 min
August 11, 2020 #84 Mental Agility with Kirk Westwood, Author of The Very Best Bad Idea
We’ve talked about many different ways that you can apply an “agile” philosophy in your work.

Today we’re going to talk about mental agility and what we can do to seize opportunity as the world continues to shift. To help me discuss this topic, I’d like to welcome Kirk Westwood, Founder & CEO of Glass River Media, and author of the book The Very Best Bad Idea: Innovation, Creativity, and Making Friends With the Mouse.

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32 min
August 04, 2020 #83 How to be an Agile Business with David Wachs, Handwrytten
Today we’re going to talk about keeping your company agile and the value of learning, iterating, and optimizing your business. Too many times companies spend vast amounts of time and effort creating something that is either not exactly what the market wants, or is not a feasible product or service for the company to offer as it grows over the long term. Instead, an agile approach of creating and learning while being continually open to change and improvement can yield the best results. Today we’re going to hear from someone who did just that and has built a highly competitive product while inventing new solutions to challenges along the way. To help me discuss this topic, I’d like to welcome David Wachs, CEO of Handwrytten, a handwriting service for brands.
Hosted on Acast. See acast.com/privacy for more information.
29 min

About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

From the publisher's feed

Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…