The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

By The Agile BrandBusiness Marketing

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes

June 30, 2020 #78 Acceleration Powered by Data, Part 2
Part 2 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a change occurs that the organization is tested. At the root of an organization’s response plan is data. When organizations understand how to leverage and optimize their business data solutions, data becomes a competitive advantage.

Change is constant. How organizations adapt to change is the variable. In this 3-part series of The Agile World, TEKsystems Data Analytics and Insights leaders discuss data’s evolution from a supporting asset, to a mission-critical component to success and the catalyst for change.
18 min
June 23, 2020 #77 Acceleration Powered by Data, Part 1
Part 1 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a change occurs that the organization is tested. At the root of an organization’s response plan is data. When organizations understand how to leverage and optimize their business data solutions, data becomes a competitive advantage. Change is constant. How organizations adapt to change is the variable. In this 3-part series of The Agile World, TEKsystems Data Analytics and Insights leaders discuss data’s evolution from a supporting asset, to a mission-critical component to success and the catalyst for change.
Hosted on Acast. See acast.com/privacy for more information.
23 min
June 23, 2020 #77 Acceleration Powered by Data, Part 1
Part 1 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a change occurs that the organization is tested. At the root of an organization’s response plan is data. When organizations understand how to leverage and optimize their business data solutions, data becomes a competitive advantage.

Change is constant. How organizations adapt to change is the variable. In this 3-part series of The Agile World, TEKsystems Data Analytics and Insights leaders discuss data’s evolution from a supporting asset, to a mission-critical component to success and the catalyst for change.
23 min
June 16, 2020 #76 Next Best Action
A discussion about next best action and its role in enhancing the customer experience with Jean Belanger, Founder and CEO of Cerebri AI.
Hosted on Acast. See acast.com/privacy for more information.
57 min
June 16, 2020 #76 Next Best Action
A discussion about next best action and its role in enhancing the
customer experience with Jean Belanger, Founder and CEO of Cerebri AI.
57 min
June 09, 2020 #75 Focusing on Customer Experience with Augie Ray, Gartner
Today we’re going to talk about how to focus on customer experience and what that means within an organization. While it’s often said that everyone in a company has a role in customer experience, my guest today would say that, while true, if you don’t have people whose role it is to focus on CX specifically, your organization can’t truly be successful at it. To help me discuss this topic, I’d like to welcome Augie Ray, VP of Customer Experience, Gartner.
Hosted on Acast. See acast.com/privacy for more information.
32 min
June 09, 2020 #75 Focusing on Customer Experience with Augie Ray, Gartner
Today we’re going to talk about how to focus on customer experience and what that means within an organization.
While it’s often said that everyone in a company has a role in customer experience, my guest today would say that, while true, if you don’t have people whose role it is to focus on CX specifically, your organization can’t truly be successful at it.
To help me discuss this topic, I’d like to welcome Augie Ray, VP of Customer Experience, Gartner.
32 min
June 02, 2020 #74 The Relationship Between Customer Experience and Marketing with Jennifer Severns, AMA
Today we’re going to talk about the importance of customer experience in a membership organization. Also, since our guest is from the American Marketing Association, we’re going to talk a little bit about the relationship between marketing and customer experience. To help me discuss this topic, I’d like to welcome Jennifer Severns, Chief Experience Officer at American Marketing Association.
Hosted on Acast. See acast.com/privacy for more information.
27 min
June 02, 2020 #74 The Relationship Between Customer Experience and Marketing with Jennifer Severns, AMA
Today we’re going to talk about the importance of customer experience in a membership organization. Also, since our guest is from the American Marketing Association, we’re going to talk a little bit about the relationship between marketing and customer experience.
To help me discuss this topic, I’d like to welcome Jennifer Severns, Chief Experience Officer at American Marketing Association.
27 min
May 26, 2020 #73 Employee Experience in a Fast-Growth Global Environment with Joy Sybesma, Dataiku
Today we’re going to talk about company culture and how to maintain and develop great employee experience in a fast-growth, global organization. We’re also going to talk about how to develop and train the best and most effective types of leaders for your organization. To help me discuss this topic, I’d like to welcome Joy Sybesma, Chief People Officer at Dataiku.
Hosted on Acast. See acast.com/privacy for more information.
28 min

About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

From the publisher's feed

Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…