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The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes
- #68 Doing Employee Experience Well Throughout the JourneyToday we’re going to talk about the importance of the employee experience and how organizations of all kinds can remain competitive in the current job market, while paying attention at all the key stages in the employee journey. To help me discuss this topic, I welcome Felipe Cofiño, VP Human Resources and Organizational Development, Signal Financial Federal Credit Union.35 min
- #67 Mergers, Acquisitions, and the Employee Experience with Josh Olson, VMwareA discussion on Mergers, Acquisitions, and the Employee Experience. We talk about how technology can assist enterprises with time to value and sales enablement, ultimately benefiting the customer experience as well. Today we’re going to talk about...
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34 min - #67 Mergers, Acquisitions, and the Employee Experience with Josh Olson, VMwareA discussion on Mergers, Acquisitions, and the Employee Experience. We talk about how technology can assist enterprises with time to value and sales enablement, ultimately benefiting the customer experience as well.Today we’re going to talk about the role technology plays in enabling great employee experience before, during, and after a merger or acquisition. I'm joined by Josh Olson, Director Employee Experience Solutions at VMware.34 min
- #66 Diversity, Inclusion, and the Employee Experience with Robert Ruelas, VMwareToday we’re going to talk about Diversity, Inclusion, and the Employee Experience. Employee experience has an increased focus at leading companies around the world. This enhanced experience has many aspects, including people, processes, and technology. Today we’re going to discuss how technology is a key component in employee experience, as well as the role that diversity and inclusion plays in EX. To help me discuss this important topic, I’m joined by Robert Ruelas, VP End User Computing, Americas, VMware.
Hosted on Acast. See acast.com/privacy for more information.
26 min - #66 Diversity, Inclusion, and the Employee Experience with Robert Ruelas, VMwareToday we discuss Diversity, Inclusion, and the Employee Experience.Employee experience has an increased focus at leading companies around the world. This enhanced experience has many aspects, including people, processes, and technology. Today we’re going to discuss how technology is a key component in employee experience, as well as the role that diversity and inclusion plays in EX.To help me discuss this important topic, I’m joined by Robert Ruelas, VP End User Computing, Americas, VMware.26 min
- #65 Content and the Customer Experience, Part 3Part 3 (of 3) of a series brought to you by TEKsystems where we will discuss content and CX. Today, we’re going to talk about the real-world application of content strategy in today’s enterprise, where personalization at scale is critical. To...
Hosted on Acast. See acast.com/privacy for more information.
16 min - #65 Content and the Customer Experience, Part 3Part 3 (of 3) of a series brought to you by TEKsystems where we will discuss content and CX. Today, we’re going to talk about the real-world application of content strategy in today’s enterprise, where personalization at scale is critical.To help me discuss this topic, I'm joined by Steve Householder and Burk Buechler from TEKsystems’ Digital Experience team.16 min
- #64 Content and the Customer Experience, Part 2Part 2 (of 3) of a series brought to you by TEKsystems where we will discuss content and CX. Today we’re going to talk about technology and its role in enabling a great content strategy in today’s enterprise, as well as some of the challenges that...
Hosted on Acast. See acast.com/privacy for more information.
18 min - #64 Content and the Customer Experience, Part 2Part 2 (of 3) of a series brought to you by TEKsystems where we will discuss content and CX. Today we’re going to talk about technology and its role in enabling a great content strategy in today’s enterprise, as well as some of the challenges that organizations face as they implement wide-reaching content strategies.To help me discuss this topic, I'm joined by Steve Householder and Burk Buechler from TEKsystems’ Digital Experience team.18 min
- #63 Content and the Customer Experience, Part 1, with Steve Householder and Burk Buechler from TEKsystemsPart 1 (of 3) of a series brought to you by TEKsystems where we will discuss content and CX. Today we’re going to talk about how content supports business outcomes, the critical importance of a content strategy in CX, and data’s role in a content...
Hosted on Acast. See acast.com/privacy for more information.
16 min
About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
From the publisher's feed
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…
companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.
Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover what changes when AI agents enter the discovery and purchase path, how to move past traditional A/B testing with reinforcement learning, closing the AI capability gap inside marketing teams, and where personalization stops paying off.
Who it's for: CMOs, VPs of marketing, martech and marketing operations leaders, and CX practitioners at enterprise brands and the platforms that serve them.
Greg Kihlström is an AI transformation advisor to leading brands, a martech futurist, a keynote speaker, and the author of over 25 books on marketing technology, including the Agile Brand Guide series. He has hosted The Agile Brand since 2019 — 900+ episodes, and highly rated across all podcast platforms.
New episodes drop at least three times a week. Follow the show so new episodes arrive automatically.
Hosted on Acast. See acast.com/privacy for more information.
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