The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

By The Agile BrandBusiness Marketing

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes

February 11, 2020 #58 Maintaining a Strong Company Culture Amidst Growth
A discussion about organizational culture and employee experience with special guest Traci Schweikert, VP Human Resources of POLITICO.
22 min
February 04, 2020 #57 The Power of Employer Brands with Frans Mahieu, Kimberly-Clark
I'm joined by Frans Mahieu of Kimberly-Clark. A discussion of the importance of employers being intentional about their branding and experience for potential and existing employees.
Hosted on Acast. See acast.com/privacy for more information.
30 min
February 04, 2020 #57 The Power of Employer Brands with Frans Mahieu, Kimberly-Clark
I'm joined by Frans Mahieu of Kimberly-Clark. A discussion of the importance of employers being intentional about their branding and experience for potential and existing employees.
30 min
January 30, 2020 #56 The Agile Consumer
In this episode, I talk a bit about my new book, The Agile Consumer, which discusses the continually evolving brand-consumer relationship. As consumers have more choice, options, and agency to make purchasing decisions, their power increases in the dynamic. This also means that brands need to find new ways to reach and provide meaningful solutions to their challenges.
Hosted on Acast. See acast.com/privacy for more information.
5 min
January 30, 2020 #56 The Agile Consumer
In this episode, I talk a bit about my new book, The Agile Consumer, which discusses the continually evolving brand-consumer relationship. As consumers have more choice, options, and agency to make purchasing decisions, their power increases in the dynamic. This also means that brands need to find new ways to reach and provide meaningful solutions to their challenges.
5 min
January 28, 2020 #55 Cutting Through the Clutter
It's important for brands to cut through the clutter and meaningfully reach their customers. The agile brand will be successful in an age of continual disruption because it finds a way to meaningfully connect with people. That doesn’t mean...
Hosted on Acast. See acast.com/privacy for more information.
5 min
January 28, 2020 #55 Cutting Through the Clutter
It's important for brands to cut through the clutter and meaningfully reach their customers. The agile brand will be successful in an age of continual disruption because it finds a way to meaningfully connect with people. That doesn’t mean broadcasting marketing messages or offers, but instead that brands will recognize that their value is to solve problems in a world full of constant change.
How will brands and marketers achieve this success?
5 min
January 23, 2020 #54 Agile Brands and Society
I feel it’s important to address one other key aspect of brands that is part of the “new normal.” It’s not enough to simply make a great product, or offer an amazing service. It’s also not enough to simply engage with our audiences on a regular basis. There needs to be something more, and truly successful brands have tapped into this. Just as an agile brand must establish a bi-directional relationship with individual consumers to be successful, there must also be a symbiotic relationship with the world at large. This can play out in ways that impact society, the environment, or other areas that have a large cultural impact.
Hosted on Acast. See acast.com/privacy for more information.
3 min
January 23, 2020 #54 Agile Brands and Society
I feel it’s important to address one other key aspect of brands that is part of the “new normal.” It’s not enough to simply make a great product, or offer an amazing service. It’s also not enough to simply engage with our audiences on a regular basis. There needs to be something more, and truly successful brands have tapped into this.
4 min
January 21, 2020 #53 Telling Shareable Stories with Your Brand
This is the last of four episodes related to brands and storytelling. What good is a story no one remembers, or isn’t easy for your customers, fans, and employees to tell? While it may not be as obvious as the first two points, having a story that is easy to share is every bit as important.
6 min

About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

From the publisher's feed

Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…