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The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes
- #48 Customer Experience Trumps Channels and MediumsPart 4 of how to create an agile brand. We need to stop thinking only in terms of the individual channels we reach customers through. Instead, we have to think of our customers in terms of their overall experience with our brand.As noted, customers are becoming more and more “device agnostic” and you could even say they are “channel agnostic” as well.5 min
- #47 Adaptivity and Collaboration in Your Company CulturePart 3 of how to create an agile brand. It’s also not enough to just be adaptive. Without culture and processes for easy collaboration both internally and with external partners, being truly agile will not be possible.
Hosted on Acast. See acast.com/privacy for more information.
6 min - #47 Adaptivity and Collaboration in Your Company CulturePart 3 of how to create an agile brand. It’s also not enough to just be adaptive. Without culture and processes for easy collaboration both internally and with external partners, being truly agile will not be possible.6 min
- #46 Special Episode: The Power of Identity with Kory Patrick of TEKsystemsEvery day, threat actors are working to penetrate your organization’s perimeter and access unauthorized, sensitive and confidential information. No organization is immune. Early detection is critical.
Identity is at the core of security. Organizations that can seamlessly manage and maintain user access to business information and data will not only decrease the likelihood of a breach—and the financial, reputation and brand equity threats that accompany compromised data—but they will also eliminate service disruption, establishing a competitive advantage over their less-protected peers. In this episode of The Agile World, brought to you by TEKsystems, we discuss the critical importance of an identity access management (IAM) program.
Hosted on Acast. See acast.com/privacy for more information.
26 min - #46 Special Episode: The Power of Identity with Kory Patrick of TEKsystemsEvery day, threat actors are working to penetrate your organization’s perimeter and access unauthorized, sensitive and confidential information. No organization is immune. Early detection is critical.Identity is at the core of security.In this episode of The Agile World, brought to you by TEKsystems, we discuss the critical importance of an identity access management (IAM) program.26 min
- #45 Evolutionary versus Revolutionary ProcessesPart 2 of how to create an agile brand. When thinking about evolution versus revolution, you need to know when to take which approach for your own brand. You may need to take each of these tacks at different times. Generally speaking, you don’t want to continually take a revolutionary approach because you run the risk of alienating loyal customers. They may follow you through one reinvention, but too drastic change too often may not inspire the loyalty which is also critical to a successful brand.
Hosted on Acast. See acast.com/privacy for more information.
8 min - #45 Evolutionary versus Revolutionary ProcessesPart 2 of how to create an agile brand. When thinking about evolution versus revolution, you need to know when to take which approach for your own brand. You may need to take each of these tacks at different times. Generally speaking, you don’t want to continually take a revolutionary approach because you run the risk of alienating loyal customers. They may follow you through one reinvention, but too drastic change too often may not inspire the loyalty which is also critical to a successful brand.8 min
- #44 Change is the Only ConstantPart 1 of how to create an agile brand. While it seems that it’s only in the age of technology that everyone complains about being too busy and things moving too quickly, this isn’t the case. As early as 500 BC, Heraclitus said: “the only thing that is constant is change.” You need to find ways to take advantage of change and use it for your advantage.
Hosted on Acast. See acast.com/privacy for more information.
7 min - #44 Change is the Only ConstantPart 1 of how to create an agile brand. While it seems that it’s only in the age of technology that everyone complains about being too busy and things moving too quickly, this isn’t the case. As early as 500 BC, Heraclitus said: “the only thing that is constant is change.”You need to find ways to take advantage of change and use it for your advantage.7 min
- #43 Brands and Future GenerationsJust as past generations had their own unique relationship to brands, this dynamic will continue to evolve over time. Let’s take a look at a few aspects of branding as they relate to the generations which will shape our economy and society over the decades to come.
Hosted on Acast. See acast.com/privacy for more information.
10 min
About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
From the publisher's feed
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…
companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.
Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover what changes when AI agents enter the discovery and purchase path, how to move past traditional A/B testing with reinforcement learning, closing the AI capability gap inside marketing teams, and where personalization stops paying off.
Who it's for: CMOs, VPs of marketing, martech and marketing operations leaders, and CX practitioners at enterprise brands and the platforms that serve them.
Greg Kihlström is an AI transformation advisor to leading brands, a martech futurist, a keynote speaker, and the author of over 25 books on marketing technology, including the Agile Brand Guide series. He has hosted The Agile Brand since 2019 — 900+ episodes, and highly rated across all podcast platforms.
New episodes drop at least three times a week. Follow the show so new episodes arrive automatically.
Hosted on Acast. See acast.com/privacy for more information.
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