The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

By The Agile BrandBusiness Marketing

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes

May 26, 2020 #73 Employee Experience in a Fast-Growth Global Environment with Joy Sybesma, Dataiku
Today we’re going to talk about company culture and how to maintain and develop great employee experience in a fast-growth, global organization. We’re also going to talk about how to develop and train the best and most effective types of leaders for your organization.
To help me discuss this topic, I’d like to welcome Joy Sybesma, Chief People Officer at Dataiku.
29 min
May 19, 2020 #72 Agile, CX, and Marketing with Aileen Cahil
Today we’re going to talk about how enterprises who remain agile can achieve great success in building great experiences for their customers. To help me discuss this topic, I’d like to welcome Aileen Cahil, an author, speaker and customer experience expert who has worked with several Fortune 100 companies and gotten great Customer Experience, Digital Transformation, and Marketing results through a data-driven, customer-centric and agile approach.
Hosted on Acast. See acast.com/privacy for more information.
26 min
May 19, 2020 #72 Agile, CX, and Marketing with Aileen Cahil
Today we’re going to talk about how enterprises who remain agile can achieve great success in building great experiences for their customers.
To help me discuss this topic, I’d like to welcome Aileen Cahil, an author, speaker and customer experience expert who has worked with several Fortune 100 companies and gotten great Customer Experience, Digital Transformation, and Marketing results through a data-driven, customer-centric and agile approach.
26 min
May 12, 2020 #71 The Value of a Holistic Digital Experience with Eric Stahl, Salesforce
Today we’re going to talk about the value of a holistic digital experience. Too often organizations spend time optimizing a few channels to make sure that they are performing well, but they fail to look at the bigger picture. Customer experience is a key differentiator in today’s competitive marketplace, and organizations that embrace digital experience as more than the sum of its parts will get ahead and stay ahead. To help me discuss this topic, I’d like to welcome Eric Stahl, SVP of Digital Experience at Salesforce.
Hosted on Acast. See acast.com/privacy for more information.
26 min
May 12, 2020 #71 The Value of a Holistic Digital Experience with Eric Stahl, Salesforce
Today we’re going to talk about the value of a holistic digital experience. Too often organizations spend time optimizing a few channels to make sure that they are performing well, but they fail to look at the bigger picture.
To help me discuss this topic, I’d like to welcome Eric Stahl, SVP of Digital Experience at Salesforce.
26 min
May 05, 2020 #70 Being Intentional with Your Brand Experience with Antonia Hock, Ritz-Carlton Leadership Center
Today we’re going to talk about the importance of being intentional with your brand’s experience, and why great company culture and customer experience are critical to success. Great customer experience is created from motivated, engaged employees who feel both valued and valuable to an organization. While that sounds straightforward, it is often easier said than done. Even for Fortune 500 brands, the transformation required to become an experience-led organization requires people, processes, and technology to all be in alignment to the benefit of both customers and employees. To help me discuss this topic, I’d like to welcome Antonia Hock, Global Head of The Ritz-Carlton Leadership Center, a thought leader in customer and talent experience, and who was recently named to Luxury Daily’s Top 25 Women to Watch in Luxury.
Hosted on Acast. See acast.com/privacy for more information.
20 min
May 05, 2020 #70 Being Intentional with Your Brand Experience with Antonia Hock, Ritz-Carlton Leadership Center
Today we’re going to talk about the importance of being intentional with your brand’s experience, and why great company culture and customer experience are critical to success.
To help me discuss this topic, I’d like to welcome Antonia Hock, Global Head of The Ritz-Carlton Leadership Center, a thought leader in customer and talent experience, and who was recently named to Luxury Daily’s Top 25 Women to Watch in Luxury.
20 min
April 28, 2020 #69 Corporate Social Responsibility and Employee Experience
I'm joined by John Friedman, Sustainability Manager at WGL. Both employees and consumers are increasingly motivated to support companies who share their values. Whether this is the company that employees choose to work for, or companies that customers...
Hosted on Acast. See acast.com/privacy for more information.
28 min
April 28, 2020 #69 Corporate Social Responsibility and Employee Experience
I'm joined by John Friedman, Sustainability Manager at WGL. Both employees and consumers are increasingly motivated to support companies who share their values. Whether this is the company that employees choose to work for, or companies that customers choose to buy from, the values and initiatives a company supports holds a lot of importance.
28 min
April 21, 2020 #68 Doing Employee Experience Well Throughout the Journey
Today we’re going to talk about the importance of the employee experience and how organizations of all kinds can remain competitive in the current job market, while paying attention at all the key stages in the employee journey. To help me discuss this topic, I welcome Felipe Cofiño, VP Human Resources and Organizational Development, Signal Financial Federal Credit Union.
Hosted on Acast. See acast.com/privacy for more information.
35 min

About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

From the publisher's feed

Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…