The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

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The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes

  • #83 How to be an Agile Business with David Wachs, Handwrytten
    Today we’re going to talk about keeping your company agile and the value of learning, iterating, and optimizing your business. Too many times companies spend vast amounts of time and effort creating something that is either not exactly what the market wants, or is not a feasible product or service for the company to offer as it grows over the long term. Instead, an agile approach of creating and learning while being continually open to change and improvement can yield the best results. Today we’re going to hear from someone who did just that and has built a highly competitive product while inventing new solutions to challenges along the way. To help me discuss this topic, I’d like to welcome David Wachs, CEO of Handwrytten, a handwriting service for brands.

    Hosted on Acast. See acast.com/privacy for more information.

    29 min
  • #83 How to be an Agile Business with David Wachs, Handwrytten

    Today we’re going to talk about keeping your company agile and the value of learning, iterating, and optimizing your business. Too many times companies spend vast amounts of time and effort creating something that is either not exactly what the market wants, or is not a feasible product or service for the company to offer as it grows over the long term.

    Instead, an agile approach of creating and learning while being continually open to change and improvement can yield the best results. Today we’re going to hear from someone who did just that and has built a highly competitive product while inventing new solutions to challenges along the way.

    To help me discuss this topic, I’d like to welcome David Wachs, CEO of Handwrytten, a handwriting service for brands.

    29 min
  • #82 The Freelance Economy: The importance of benefits for freelancers and contractors

    Today we’re going to talk about the freelance economy and why it’s important that freelancers, contractors and the self-employed protect themselves and their future with insurance, retirement, and other methods of planning ahead.

    Many freelancers are passionate about what they do and become independents so they can focus more of their time on what they love doing. They often find, however, that they need to learn about a wide variety of things such as accounting to send clients invoices, project management, and many other skills. This is in addition to ensuring that they are planning for their futures and the well-being of their families. Insurance, retirement, and other methods of planning are often taken for granted by full-time employees, but freelancers have to source and purchase this on their own. This can be prohibitive from both a time and cost perspective.

    To help me discuss this topic, and offer some potential solutions, I’d like to welcome Steve Blair, who is part of the team at CareerGig, where he is VP of Benefits.

    Hosted on Acast. See acast.com/privacy for more information.

    27 min
  • #82 The Freelance Economy: The importance of benefits for freelancers and contractors

    Today we’re going to talk about the freelance economy and why it’s important that freelancers, contractors and the self-employed protect themselves and their future with insurance, retirement, and other methods of planning ahead.

    Many freelancers are passionate about what they do and become independents so they can focus more of their time on what they love doing. They often find, however, that they need to learn about a wide variety of things such as accounting to send clients invoices, project management, and many other skills. This is in addition to ensuring that they are planning for their futures and the well-being of their families. Insurance, retirement, and other methods of planning are often taken for granted by full-time employees, but freelancers have to source and purchase this on their own. This can be prohibitive from both a time and cost perspective.

    To help me discuss this topic, and offer some potential solutions, I’d like to welcome Steve Blair, who is part of the team at CareerGig, where he is VP of Benefits.

    27 min
  • #81 The Freelance Economy: Vetting and Verifying 1099 Contractors with Kelly Painter, CareerGig
    Today we’re going to talk about the freelance economy and why it’s important that companies use verification and assessments to reduce risk and hire the best possible candidates. One of the great things about the Web is that it is an often open place where people can participate from different locations and backgrounds. While in many cases this works well, companies can often have a hard time differentiating between freelancers and contractors who claim to have certain credentials and skills. How do you verify and certify that the person you are hiring is an expert at what they do before it’s too late? To help me discuss this topic, and offer some potential solutions, I’d like to welcome Kelly Painter, who is part of the team at CareerGig, where she is VP of Sales.

    Hosted on Acast. See acast.com/privacy for more information.

    18 min
  • #81 The Freelance Economy: Vetting and Verifying 1099 Contractors with Kelly Painter, CareerGig

    Today we’re going to talk about the freelance economy and why it’s important that companies use verification and assessments to reduce risk and hire the best possible candidates.

    One of the great things about the Web is that it is an often open place where people can participate from different locations and backgrounds. While in many cases this works well, companies can often have a hard time differentiating between freelancers and contractors who claim to have certain credentials and skills. How do you verify and certify that the person you are hiring is an expert at what they do before it’s too late?

    To help me discuss this topic, and offer some potential solutions, I’d like to welcome Kelly Painter, who is part of the team at CareerGig, where she is VP of Sales.

    18 min
  • #79 Acceleration Powered by Data, Part 3
    Part 3 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a change occurs that the organization is tested. At the root of an organization’s response plan is data. When organizations understand how to leverage and optimize their business data solutions, data becomes a competitive advantage. Change is constant. How organizations adapt to change is the variable. In this 3-part series of The Agile World, TEKsystems Data Analytics and Insights leaders discuss data’s evolution from a supporting asset, to a mission-critical component to success and the catalyst for change.

    Hosted on Acast. See acast.com/privacy for more information.

    28 min
  • #79 Acceleration Powered by Data, Part 3

    Part 3 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a change occurs that the organization is tested. At the root of an organization’s response plan is data. When organizations understand how to leverage and optimize their business data solutions, data becomes a competitive advantage.

    Change is constant. How organizations adapt to change is the variable. In this 3-part series of The Agile World, TEKsystems Data Analytics and Insights leaders discuss data’s evolution from a supporting asset, to a mission-critical component to success and the catalyst for change.

    28 min

About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

From the publisher's feed

Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…

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