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The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes
- #93 Agility in the Relationship with Ourselves with Laura DiBenedetto
Today we’re going to talk about agility in how we relate to ourselves. While we’ve all grown up with unique backgrounds, habits, and things we were taught as the true measures of success, as we go through life we can often find that those things, even if well-intentioned, are either incorrect, or don’t apply to us as they might have been intended..
The challenge, then, is to find a way to continually improve ourselves in order to be better. I talk a lot about agile processes and how companies can use them to improve everything from customer and employee experience to branding and marketing, but today we’re going to talk about applying transformation to one’s self.
To help me discuss this topic, I’d like to welcome Laura DiBenedetto, Best Selling Author and CEO of Vision Advertising.36 min - #92 The Center of Experience and the Power of Combining CX and EXLearn about the blueprint for an experience-led organization by combining customer and employee experience
Hosted on Acast. See acast.com/privacy for more information.
15 min - #92 The Center of Experience and the Power of Combining CX and EXLearn about the blueprint for an experience-led organization by combining customer and employee experience15 min
- #91 Keeping Government Agile with Dave Witkin at Packages AgileWhile government is often described as anything but agile, there are plenty of people working with agile methodology, as well as a more scalable and iterative mindset in all sectors, both private and public. In fact, government agencies are increasingly turning to agile methods for all kinds of solutions, from software development and more. To help me discuss this topic, I’d like to welcome Dave Witkin, Principal at Packaged Agile.
Hosted on Acast. See acast.com/privacy for more information.
28 min - #91 Keeping Government Agile with Dave Witkin at Packages Agile
While government is often described as anything but agile, there are plenty of people working with agile methodology, as well as a more scalable and iterative mindset in all sectors, both private and public. In fact, government agencies are increasingly turning to agile methods for all kinds of solutions, from software development and more.
To help me discuss this topic, I’d like to welcome Dave Witkin, Principal at Packaged Agile.28 min - #90 Agility in Entrpreneurship and Events with Mark Michelson, CX TalksToday we’re going to talk about how to adapt your events to be more virtual in a marketing environment that is in continual fluctuation. With the massive changes that COVID-19 has brought to the world of corporate and association events, many companies have scrambled to adapt to make them virtual, with mixed results. Some organizations, however, have found a way to innovate and create great experiences despite the limitations. To help me discuss this topic, I’d like to welcome Mark Michelson, CEO of CX Talks.
Hosted on Acast. See acast.com/privacy for more information.
30 min - #90 Agility in Entrpreneurship and Events with Mark Michelson, CX TalksToday we’re going to talk about how to adapt your events to be more virtual in a marketing environment that is in continual fluctuation.To help me discuss this topic, I’d like to welcome Mark Michelson, CEO of CX Talks.30 min
- #89 Agility in Creating New Experiences with Craig Langlois, Berkshire MuseumToday we’re going to talk about agility in how you deliver customer experiences. While customer experience always requires a sharp focus on listening and adapting to customer needs, most companies have had to make much larger changes recently due to COVID-19 and the different rules of operation. To talk about this in more depth, I thought we’d explore an industry that often thrives on interactions in physical spaces: museums. We’re going to explore how a museum was able to adapt its methods of delivering experience in a way that not only served the temporary needs due to COVID restrictions, but also set the organization up for future success in an increasingly online world. To help me discuss this topic, I’d like to welcome Craig Langlois, Chief Experience Officer, Berkshire Museum.
Hosted on Acast. See acast.com/privacy for more information.
28 min - #89 Agility in Creating New Experiences with Craig Langlois, Berkshire Museum
Today we’re going to talk about agility in how you deliver customer experiences.
While customer experience always requires a sharp focus on listening and adapting to customer needs, most companies have had to make much larger changes recently due to COVID-19 and the different rules of operation. To talk about this in more depth, I thought we’d explore an industry that often thrives on interactions in physical spaces: museums.
We’re going to explore how a museum was able to adapt its methods of delivering experience in a way that not only served the temporary needs due to COVID restrictions, but also set the organization up for future success in an increasingly online world.
To help me discuss this topic, I’d like to welcome Craig Langlois, Chief Experience Officer, Berkshire Museum.28 min - #88 Maintaining Great Employee Experience in Difficult Times with Nancy Greatrix and Becky Lechner from Room and BoardToday we’re going to talk about how agility can help an organization maintain good employee and customer experience, despite tumultuous times. We are also going to talk about how the role of great employee experience is to make sure that employees are enabled to find balance between their work and personal lives, and that, when done well, one benefits from the other. To help me discuss this topic, I’d like to welcome Nancy Greatrix, Director of Human Resources and Becky Lechner, Employment Brand Manager, from Room and Board.
Hosted on Acast. See acast.com/privacy for more information.
24 min
About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
From the publisher's feed
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…
companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.
Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover what changes when AI agents enter the discovery and purchase path, how to move past traditional A/B testing with reinforcement learning, closing the AI capability gap inside marketing teams, and where personalization stops paying off.
Who it's for: CMOs, VPs of marketing, martech and marketing operations leaders, and CX practitioners at enterprise brands and the platforms that serve them.
Greg Kihlström is an AI transformation advisor to leading brands, a martech futurist, a keynote speaker, and the author of over 25 books on marketing technology, including the Agile Brand Guide series. He has hosted The Agile Brand since 2019 — 900+ episodes, and highly rated across all podcast platforms.
New episodes drop at least three times a week. Follow the show so new episodes arrive automatically.
Hosted on Acast. See acast.com/privacy for more information.
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