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The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes
- #102 The Experience Maturity ModelWhere does your organization rate in the CX & EX experience maturity model?
Hosted on Acast. See acast.com/privacy for more information.
24 min - #102 The Experience Maturity Model
Where does your organization rate in the CX & EX experience maturity model?
24 min - #101 Building a Sustainable, Agile Workforce with Roberta MatusonToday we’re going to talk about creating a sustainable workforce that can help your brand be successful, no matter what the business environment may throw your way. We’re obviously living in tumultuous times and cannot control all aspects of our business. But the right strategic approach to building a culture and talent pool can make a huge difference in how you weather any storm. To help me discuss this topic, I’d like to welcome Roberta Matuson, a best selling author, Forbes contributor, and marketing leader who has worked with General Motors, New Balance, The Boston Beer Company, and more.
Hosted on Acast. See acast.com/privacy for more information.
22 min - #101 Building a Sustainable, Agile Workforce with Roberta Matuson
Today we’re going to talk about creating a sustainable workforce that can help your brand be successful, no matter what the business environment may throw your way. We’re obviously living in tumultuous times and cannot control all aspects of our business. But the right strategic approach to building a culture and talent pool can make a huge difference in how you weather any storm.
To help me discuss this topic, I’d like to welcome Roberta Matuson, a best selling author, Forbes contributor, and marketing leader who has worked with General Motors, New Balance, The Boston Beer Company, and more.22 min - #100 Data Science & AI with CX and EXThere is great opportunity to use artificial intelligence with your customer and employee experience initiatives.
Hosted on Acast. See acast.com/privacy for more information.
11 min - #100 Data Science & AI with CX and EX
There is great opportunity to use artificial intelligence with your customer and employee experience initiatives.
11 min - #99 Version Next, Now Part 3, Episode 1: Looking Up w/ Ricardo Madan, TEKsystemsThe COVID-19 pandemic upended the global economy, but business didn’t stop—it adapted. Many organizations rewrote recovery and business continuity plans. Some companies reprioritized projects to optimize costs, while others created new business models and ways of working. Regardless of which path they took, the pandemic forced digital transformation upon businesses that weren’t necessarily ready for it. Speed is more essential than ever. Agility is imperative. Organizations are recalibrating technology roadmaps. They’re pivoting and prioritizing the “big rocks” crucial to creating a resilient enterprise in a new digital economy. The cloud is the greatest enabler for both business and delivery agility, but transformation requires bold leadership. Leaders from TEKsystems and 1Strategy discuss how organizations must take action; to not only survive but also thrive, in the digital economy.
Hosted on Acast. See acast.com/privacy for more information.
38 min - #99 Version Next, Now Part 3, Episode 1: Looking Up w/ Ricardo Madan, TEKsystems
The COVID-19 pandemic upended the global economy, but business didn’t stop—it adapted. Many organizations rewrote recovery and business continuity plans. Some companies reprioritized projects to optimize costs, while others created new business models and ways of working. Regardless of which path they took, the pandemic forced digital transformation upon businesses that weren’t necessarily ready for it. Speed is more essential than ever. Agility is imperative. Organizations are recalibrating technology roadmaps. They’re pivoting and prioritizing the “big rocks” crucial to creating a resilient enterprise in a new digital economy.
The cloud is the greatest enabler for both business and delivery agility, but transformation requires bold leadership. Leaders from TEKsystems and 1Strategy discuss how organizations must take action; to not only survive but also thrive, in the digital economy.38 min - #98 What is Brand Experience?Brand experience is defined as the combination of the internal and external, or employee experience and customer experience.
Hosted on Acast. See acast.com/privacy for more information.
12 min - #98 What is Brand Experience?
Brand experience is defined as the combination of the internal and external, or employee experience and customer experience.
12 min
About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
From the publisher's feed
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…
companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.
Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover what changes when AI agents enter the discovery and purchase path, how to move past traditional A/B testing with reinforcement learning, closing the AI capability gap inside marketing teams, and where personalization stops paying off.
Who it's for: CMOs, VPs of marketing, martech and marketing operations leaders, and CX practitioners at enterprise brands and the platforms that serve them.
Greg Kihlström is an AI transformation advisor to leading brands, a martech futurist, a keynote speaker, and the author of over 25 books on marketing technology, including the Agile Brand Guide series. He has hosted The Agile Brand since 2019 — 900+ episodes, and highly rated across all podcast platforms.
New episodes drop at least three times a week. Follow the show so new episodes arrive automatically.
Hosted on Acast. See acast.com/privacy for more information.
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