Tapping into the lucrative tourism market for rural producers is a serious opportunity for opportunity for those on the land.
The reasons for starting a tourism business might be drought mitigation, evening out cashflow, supporting succession, servicing debt, paying boarding school fees or just savvy producers taking advantage of a unique business opportunity.
The problem is, it’s easy to identify an opportunity but difficult to get a viable business up and running. Producers are time poor, more often than not lack the experience and don’t know where to start.
My guest today is Susan Lee from CV Consult, a tourism consultant with significant experience in regional and remote tourism in Australia.
Susan has a book coming out soon which is a practical guide to starting your own tourism business. It’s designed to give families the short cuts to identifying, assessing and navigating the start-up of a successful tourism business.
Susan can be found at:-
Website: www.cvconsult.com.au
Email: [email protected]
Sign Up Page For Pre Launch Book Deals: https://cvconsult.com.au/tourism-book-sign-up
If this podcast has ever added value to your farming business, we'd love for you to leave us a rating and review on Apple Podcasts or Spotify.
https://pod.link/1598835360
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Ben Law is a coach to some of Australia's most successful farming families. He was raised on the land — three generations of farming in his blood — and has spent almost 30 years and more than 40,000 hours alongside farming families, first as their financial adviser and now as their coach. Along the way he learned the truth nobody talks about: what makes or breaks a family legacy isn't the money — it's whether the family can communicate, get aligned, and prepare the next generation before succession arrives.
That's what this podcast is about. Each fortnight Ben sits down with farming families, trusted advisers and industry experts to unpack how to build a family that thrives across generations — strong in business, strong in relationships, and set up to hand over the farm without losing each other.
Disclaimer: The information contained in this podcast is general in nature and for education purposes only. It is not financial advice. It is not legal advice. No one should act on the information without appropriate specific advice for your particular circumstances. Ben Law is a former financial advisor but is no longer licensed and cannot and will not give you specific or personal advice in this podcast. The Financial Bloke Group Pty Ltd accepts no responsibility for any loss or damage occasioned by any person acting or refraining from action as a result of reliance on the information in this podcast.
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