RICHPANEL

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FERMAT

Create funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af

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AI is changing how we make ad creative—but not in the way you’ve been told.In this episode, Andrew Faris shares his contrarian take on AI’s role in creative strategy, why the “endless AI content” model is flawed, and how smart DTC brands will win by thinking more, not producing more.Whether you’re an operator, performance marketer, or founder trying to scale profitably, this episode unpacks:

– Why the best brands aren’t just using AI—they’re thinking better

– How Meta’s ad platform is caught between volume and learning

– What actually raises the quality bar in the AI era

– Why good creative thinkers are more valuable than ever

– How AJF Growth is building AI-powered creative systems that scalePlus, hear how brands are turning AI speed into operational hiring—not layoffs.

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CHAPTER TITLES:

00:01:23 - The Misconception Of A.I. For Creatives

00:04:26 - Quantity Over Quality With Ads?

00:14:03 - Targeting Specific Customer Profiles

00:21:18 - Creating the Craziest Ads with A.I.

00:26:53 - A.I. Will Not Replace Your Strategy For Ads

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ADMISSION

Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠

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FOLLOW UP WITH ANDREW

X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris

⁠Email: [email protected]

Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠