In this AI marketing podcast episode, Dan Sanchez gets real about the ethical dilemmas AI-powered marketers are starting to face. What happens when your AI-driven efficiency starts threatening the roles of your coworkers? Dan shares a personal moment of hesitation on stage and uses it to spark a candid conversation about responsibility, leadership, and a human-first approach in an AI-driven world. He offers three powerful mental models to guide ethical decision-making and introduces the “Human Edge” framework to ensure people don’t get left behind.

Links: 

• My Favorite AI Tools ChatGPT - https://openai.com/
• High Level Marketing Platform - https://danchez.com/highlevel
• AI Podcasting Tools - https://danchez.com/podtools
• n8n AI Automation Platform - https://danchez.com/n8n

Timestamps 

00:00 – The ethical question haunting AI-driven marketers

00:40 – Real-life tension on stage: avoiding the hard answers

01:40 – Why fear is a good sign: values over tools

02:30 – Three mental models for navigating the AI dilemma

04:40 – Introducing the “Human Edge” framework

05:50 – The call to leaders: Don’t go AI-first, go human-first

06:50 – Klarna vs. Salesforce: Cautionary tales and best practices

07:30 – Practical advice for marketers and executives alike