The episode explores misconceptions about SEO's relevance in the face of AI advancements, particularly in light of new search technologies like ChatGPT. It emphasizes the importance of SEO in adapting to AI developments and highlights examples showcasing the co-existence of search engines and AI functionality.

[0:24] A recent encounter with another SEO practitioner 
[3:01] The concept of the 'AI Search Fallacy' and misunderstandings 
[3:37] Comparative analysis of search results from ChatGPT and Bing 
[7:09] Predictions for SEO's evolution alongside AI  
[10:04] Encouragement for adaptation rather than fear of obsolescence

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