Alloy Personal Training Business

The Alloy Sales Process – How To Create Personal Training Clients For Life


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The word 'sales' is sometimes viewed as a dirty word in the fitness industry. Some trainers don't even want anything to do with it, they just want to help people get in better shape.

You can be the best trainer, but you don't have any clients without sales. You must first sell to find people to help. 

In this episode, Matt and Rick take you through the Alloy Personal Training Franchise sales process. This is a well-scripted sales process that we run to great success. 

The key highlight of our sales process is that we keep it personal because we are in the business of personal training. 

Listen in to learn how we create customers for life through our sales process. 

Key Takeaways

- Why you need a scripted sales process (02:29)

- Pitfalls of shooting from the hip in sales (04:23)

- How we do sales here at Alloy Franchise (07:32)

- Peeling the onion (09:30)

- Asking the right questions (16:48)

- How to create a customer for life through your sales process (19:33)

Additional Resources:

  • Alloy Personal Training
  • Learn About The Alloy Franchise Opportunity

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Alloy Personal Training BusinessBy Rick Mayo

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