• Why understanding unit economics is the foundation of every successful Amazon business
• How Chinese sellers are dominating Amazon and how to compete effectively
• Amazon’s new cash flow policies and why proper inventory management is more critical than ever
• Why focusing on the right SKUs and cutting underperformers can transform your bottom line
• The importance of brand-building and how to avoid the “race to the bottom”

[02:14] – Why Most Amazon Sellers Fail at Profitability

• The #1 mistake sellers make: not understanding unit economics
• How failing to calculate true landed costs and Amazon fees leads to disappearing margins
• The key financial metrics every seller must track to stay profitable

[08:12] – How to Compete with Chinese Sellers Without Lowering Prices

• Why generic, low-cost products are a losing game in today’s Amazon market
• The real reason Chinese sellers dominate and how they use pricing and supply chain advantages
• The only way smaller brands can compete—and it’s not just about price

[13:25] – Mastering Cash Flow & Inventory Planning on Amazon

• How Amazon’s new cash flow policies are making it harder for sellers to manage their money
• Why poor inventory planning can put you out of business faster than low sales
• The biggest mistakes sellers make with stock levels and how to avoid them

[25:08] – The Power of Pricing & Why Your SKUs Might Be Holding You Back

• Selling products under $20 is a recipe for failure
• How focusing on the right SKUs, not more SKUs, is the key to scaling
• The best strategy to elevate your pricing and brand positioning to escape the “race to the bottom”

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