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Todays show:
Cacheflow’s Sarika Garg joins Alex Wilhelm to discuss the challenges of B2B software sales (4:26), finding product-market fit (14:08), HubSpot's acquisition of Cacheflow (17:32), and more!
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Timestamps:
(0:00) Cacheflow’s Sarika Garg joins Alex
(2:25) Sarika Garg's startup journey and founding of Cacheflow
(4:26) Challenges in B2B software sales, managing billing complexities, and SaaS explosion
(10:09) Initial funding, product development, and growth
(10:34) AssemblyAI - Get 100 free hours to start building at https://www.assemblyai.com/twist
(14:08) Finding product-market fit and scaling strategies
(17:32) HubSpot's acquisition of Cacheflow
(21:20) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist
(22:24) Preparing for Series A and positioning as an AI company
(24:57) Deal with HubSpot and integration plans
(29:41) Runway - Sign up at https://runway.com/twist to get your first 3 months free
(30:58) Diverse cap table, early exit, and founder lessons
(33:45) Importance of a part-time CFO and organizational efficiency
(37:26) Integration with HubSpot's Commerce Hub
(39:02) Shifts in SaaS buying behavior and future plans at HubSpot
(47:01) Remote work’s impact
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Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com/
Check out the TWIST500: twist500.com
Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp
*
Check out Cacheflow: https://www.getcacheflow.com
Check out Alex’s articles on Cacheflow:
*
Follow Sarika:
X: https://x.com/sarikagarg
LinkedIn: https://www.linkedin.com/in/sarikagarg
*
Follow Alex:
X: https://x.com/alex
LinkedIn: https://www.linkedin.com/in/alexwilhelm
*
Thank you to our partners:
(10:34) AssemblyAI - Get 100 free hours to start building at https://www.assemblyai.com/twist
(21:20) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist
(29:41) Runway - Sign up at https://runway.com/twist to get your first 3 months free
*
Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland
*
Check out Jason’s suite of newsletters: https://substack.com/@calacanis
*
Follow TWiST:
Twitter: https://twitter.com/TWiStartups
YouTube: https://www.youtube.com/thisweekin
Instagram: https://www.instagram.com/thisweekinstartups
TikTok: https://www.tiktok.com/@thisweekinstartups
Substack: https://twistartups.substack.com
*
Subscribe to the Founder University Podcast: https://www.youtube.com/@founderuniversity1916
By Jason Calacanis4.2
12691,269 ratings
Todays show:
Cacheflow’s Sarika Garg joins Alex Wilhelm to discuss the challenges of B2B software sales (4:26), finding product-market fit (14:08), HubSpot's acquisition of Cacheflow (17:32), and more!
*
Timestamps:
(0:00) Cacheflow’s Sarika Garg joins Alex
(2:25) Sarika Garg's startup journey and founding of Cacheflow
(4:26) Challenges in B2B software sales, managing billing complexities, and SaaS explosion
(10:09) Initial funding, product development, and growth
(10:34) AssemblyAI - Get 100 free hours to start building at https://www.assemblyai.com/twist
(14:08) Finding product-market fit and scaling strategies
(17:32) HubSpot's acquisition of Cacheflow
(21:20) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist
(22:24) Preparing for Series A and positioning as an AI company
(24:57) Deal with HubSpot and integration plans
(29:41) Runway - Sign up at https://runway.com/twist to get your first 3 months free
(30:58) Diverse cap table, early exit, and founder lessons
(33:45) Importance of a part-time CFO and organizational efficiency
(37:26) Integration with HubSpot's Commerce Hub
(39:02) Shifts in SaaS buying behavior and future plans at HubSpot
(47:01) Remote work’s impact
*
Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com/
Check out the TWIST500: twist500.com
Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp
*
Check out Cacheflow: https://www.getcacheflow.com
Check out Alex’s articles on Cacheflow:
*
Follow Sarika:
X: https://x.com/sarikagarg
LinkedIn: https://www.linkedin.com/in/sarikagarg
*
Follow Alex:
X: https://x.com/alex
LinkedIn: https://www.linkedin.com/in/alexwilhelm
*
Thank you to our partners:
(10:34) AssemblyAI - Get 100 free hours to start building at https://www.assemblyai.com/twist
(21:20) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist
(29:41) Runway - Sign up at https://runway.com/twist to get your first 3 months free
*
Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland
*
Check out Jason’s suite of newsletters: https://substack.com/@calacanis
*
Follow TWiST:
Twitter: https://twitter.com/TWiStartups
YouTube: https://www.youtube.com/thisweekin
Instagram: https://www.instagram.com/thisweekinstartups
TikTok: https://www.tiktok.com/@thisweekinstartups
Substack: https://twistartups.substack.com
*
Subscribe to the Founder University Podcast: https://www.youtube.com/@founderuniversity1916

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