The Andrew Faris Podcast

By Andrew Faris

Andrew Faris has been growing ecommerce brands since 2014 as everything from a media buyer to the head of strategy at Common Thread Collective to the CEO of 4x400, a DTC aggregator. Join him every wee... more

5

2020 ratings

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about The Andrew Faris Podcast:

How many episodes does The Andrew Faris Podcast have?

The podcast currently has 187 episodes available.

The Andrew Faris Podcast episodes:

June 21, 2023What Should Your ROAS Target Be?
Here's a conversation that everyone in DTC has had too many times:
Agency: "What's your ROAS target?"
Brand: "Well, what's a good ROAS on Meta?"
That conversation is broken on both sides. Great agencies help brands determine that answer; great brands know it isn't as simple as that.
In this episode, I'm helping you answer this question the only way you really can: with a hard look at your unit economics and customer lifetime value.
IMPORTANT NEWS!
The Andrew Faris Podcast is now available on YouTube! If you prefer to watch your podcasts, ⁠click here⁠ or head to www.youtube.com/@andrewfarispodcast to visit the AFP channel and subscribe.
EPISODE HIGHLIGHTS
[00:00:11] Determining target is crucial.

[00:04:33] ROAS target depends on CAC.

[00:10:09] Profitable ecommerce: first order profitability.

[00:14:06] Focus on first purchase unit economics.

[00:18:51] LTV affects target setting strategy.

[00:23:51] Forecast LTV for business success.

[00:28:04] No takeaway.
EPISODE SPONSOR
Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co.
EPISODES REFERENCED IN THIS SHOW
"With $10M In Revenue And $0 In Ad Spend, Isaac Medeiros Is In A Class Of His Own" (⁠Apple⁠, ⁠Spotify⁠)
OTHER LINKS FROM THIS SHOW
The Lightspeed Ecommerce Forecasting Model
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠

Email Andrew: [email protected]

Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠
EPISODE MUSIC
Music Intro: "⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠" by The Devious Means

Music Outro: "⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
...more
32min
June 13, 2023The #1 Skill In Media Buying Right Now
There once was a time when being a great media buyer was all about the ability to allocate budget, target customers effectively, and analyze & optimize the performance of each ad in the account.
Those days are behind us. Which raises a question: what do media buyers even do anymore?
Well, they still do a lot, and Andrew maintains that media buying is actually harder now than it has ever been.
In this episode, Andrew explains the foundation of great media buying today by highlighting the #1 skill from which all other skills flow.
IMPORTANT NEWS!
The Andrew Faris Podcast is now available on YouTube! If you prefer to watch your podcasts, click here or head to www.youtube.com/@andrewfarispodcast to visit the AFP channel and subscribe.
EPISODES REFERENCED IN THIS SHOW
"The Definitive Case For Cost Controls" (Apple, Spotify)

"4 Media Buying Rules Most People Get Wrong On Meta" (Apple, Spotify)
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠

Email Andrew: [email protected]

Work with Andrew: ⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠
EPISODE MUSIC
Music Intro: "⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠" by The Devious Means

Music Outro: "⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠" by The Devious Means
...more
23min
June 06, 2023Bobbie Baby Co Passed $100m In 2 Years. It Could Have Been 2x That. (With Cherene Aubert)
Everything was going great for Bobbie Baby Co: the venture-backed startup disrupted a duopoly in the super-highly regulated category of baby formula and exploded to over $100m in revenue in two years, due in part to the leadership of this episode's super talented guest, Bobbie's VP of Growth (and former Director of Strategy at Common Thread Collective), Cherene Aubert.
But then the baby formula shortage happened, and as she likes to joke, Cherene's job pivoted to being the VP of "Slowth." Customer acquisition had to cease. Existing subscribers were taken care of first. And everyone waited for the supply chain to recover.
On today episode, Andrew and Cherene talk about what makes Bobbie such a great business, how to think about LTV and intelligent cohort forecasting, and why Bobbie should consider influencer deals with Elon Musk and Nick Cannon.
EPISODE HIGHLIGHTS
[00:02:35] Infant formula industry pivot.

[00:03:37] Supply chain challenges.

[00:08:03] Prioritizing existing customers.

[00:11:29] Marketing to communities with more babies.

[00:14:23] DTC growth strategies.

[00:19:02] European vs US formula regulations.

[00:21:26] Authenticity and differentiation in branding.

[00:24:36] Retention and product quality.

[00:29:25] LTV to CAC metric.

[00:30:39] Forecasting on a three-year timeline.

[00:34:49] Growth tactics for success.

[00:39:01] Customer journey and marketing.

[00:41:00] SEO beyond article writing.

[00:44:40] Testing pricing and shipping.

[00:47:58] Four P's of growth.
EPISODE SPONSOR
Visit Settle at ⁠www.settle.com/andrewfaris⁠ for a complete platform to manage Bill Pay/AP with fast access to extended payment terms at competitive rates and no personal guarantee.
PREVIOUS EPISODE MENTIONED IN THIS SHOW
BFCM 5: Cherene Aubert From Bobbie Baby (Apple, Spotify)
FOLLOW UP WITH CHERENE
Book Cherene on MentorPass

Follow Cherene On Twitter: @ChereneAubert
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠

Email Andrew: [email protected]

Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠
EPISODE MUSIC
Music Intro: "⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠" by The Devious Means

Music Outro: "⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
...more
52min
May 30, 2023There's No Such Thing As "Revenue"
I tweeted a version of that episode title not long ago. It's nonsense: there is, of course, such a thing as revenue.
But in DTC, revenue is also one of the metrics I reference the least often. Instead, I'm constantly breaking it down into two smaller metrics, both of which tell me a lot more: New Customer Revenue and Returning Customer Revenue. In fact, those are the first two things I look at when I analyze a business.
In this episode I'll not only explain how I do that, but why I believe developing that same instinct is at the foundation of good growth thinking for every ecommerce brand.
EPISODE HIGHLIGHTS
[00:00:09] New vs. Returning Customer Revenue.

[00:04:25] Returning customer revenue.

[00:06:11] High LTV customers.

[00:09:27] Customer movement and strategy.

[00:12:02] Forecasting ad spend and revenue.

[00:15:01] Forecasting DTC Business.

[00:19:38] CAC and LTV importance.

[00:20:47] Customer Revenue and Profit.

[00:24:26] High LTV Brands.
EPISODE SPONSOR
Visit Settle at ⁠⁠www.settle.com/andrewfaris⁠⁠ for a complete platform to manage Bill Pay/AP with fast access to extended payment terms at competitive rates and no personal guarantee.
OTHER EPISODES REFERENCED IN THIS SHOW
"What To Do When You Have Great LTV" (Apple, Spotify)
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: ⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠

Email Andrew: [email protected]

Work with Andrew: ⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠
EPISODE MUSIC
Music Intro: "⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠" by The Devious Means

Music Outro: "⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠" by The Devious Means
...more
25min
May 23, 2023Driveline Baseball Revolutionized Pro Sports. Now They're Growing An Incredible Business.
If you aren't a baseball fan, you might not realize that we're living through a revolution. And Driveline Baseball is right at the center of it.
The data-driven baseball training company has trained thousands of high school and college baseball players, well over a hundred MLB players (including MVPs, Cy Young winners, and All-Stars), and overhauled the way teams across pro sports think about turning analytical insights into player development plans. It's an extraordinary feat, and as the acceptance of their methodology has grown over the last ~15 years, so has their business.
Driveline is also one of my clients, so today on the show I talk with Driveline's CEO, Mike Rathwell, about what they're accomplished, what drives their business, where they're going from here, and the incredible opportunities you have to come work alongside me, Mike, and the best baseball players in the world.
EPISODE HIGHLIGHTS
[00:02:10] Performance training for baseball players.

[00:03:23] Driveline's athlete training breakthrough.

[00:08:28] Revolutionary sports coaching methods.

[00:10:25] Coaching process vs. results.

[00:16:15] Moneyball 2.0 approach.

[00:18:11] Defining the North Star.

[00:22:38] Weighted baseball methodology.

[00:25:36] Financing for E-commerce growth.

[00:28:52] Building demand for new products.

[00:33:52] Chasing simplicity in complexity.

[00:36:07] Developing baseball players' skill sets.

[00:40:23] Driveline's lack of business plan.

[00:44:38] Expanding business beyond core product.

[00:48:06] Technical marketing challenges.

[00:49:45] Technically excellent marketing chops.

[00:53:06] Strategizing and scheduling content.

[00:57:00] Job opportunities at Driveline.
EPISODE SPONSOR
Visit Settle at ⁠www.settle.com/andrewfaris⁠ for a complete platform to manage Bill Pay/AP with fast access to extended payment terms at competitive rates and no personal guarantee.
FOLLOW UP WITH THE DRIVELINE JOB OPPORTUNITIES
Visit Driveline Baseball's Website: www.drivelinebaseball.com

Apply to be Driveline's Director of Growth: LinkedIn Job Posting

Email Andrew to learn about the Email Contractor help at [email protected].

Follow Mike on Twitter: @mike_rathwell

Follow Driveline on Twitter: @DrivelineBB
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠

Email Andrew: [email protected]

Work with Andrew: ⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠
EPISODE MUSIC

Music Intro: "⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠" by The Devious Means

Music Outro: "⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠" by The Devious Means
...more
1h 1min
May 16, 2023Sean McGinnis Is A Team Leadership Master
From his early ecommerce days of enterprise level Google Ads arbitrage to his just-ended run as President of Kuru Footwear (a mid 8-figure DTC shoe brand), Sean McGinnis has seen a lot. And his professional throughline is his ability to build and manage teams.
In this wide-ranging conversation, Sean talks through the growth of DTC across his time in the industry, how he hires well and leads effectively, and what's next for him as he leaves Kuru.
EPISODE HIGHLIGHTS
[00:00:48] Scaling e-commerce team management

[00:02:58] Kuru footwear's unique technology

[00:06:01] Catalog Business Growth

[00:09:59] Call tracking technology

[00:13:44] Results at Kuru

[00:15:33] Rebuilding and scaling a business

[00:17:51] Paid Search and Content Campaigns

[00:22:01] Wasted Google Spend

[00:24:17] Trusting experts for growth

[00:27:38] Hands-free and waterproof shoes

[00:32:46] Hiring based on company values

[00:34:00] Company values and job descriptions

[00:37:04] Building your professional network[00:41:43] Screening employees based on values

[00:43:12] Screening for organizational values

[00:47:53] EOS for organizational growth

[00:48:49] Implementing EOS for businesses

[00:52:04] Two types of revenue.
EPISODE SPONSOR
Visit Settle at www.settle.com/andrewfaris for a complete platform to manage Bill Pay/AP with fast access to extended payment terms at competitive rates and no personal guarantee.
FOLLOW UP WITH SEAN
Get coaching from Sean by emailing [email protected]

Follow Sean on Twitter: @SeanMcGinnis
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: ⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠

Email Andrew: [email protected]

Work with Andrew: ⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠
EPISODE MUSIC
Music Intro: "⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠" by The Devious Means

Music Outro: "⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠" by The Devious Means
...more
54min
May 09, 2023The Answer To The Single Most Important Question In Your Business
It's the most philosophical I've ever gotten on the podcast, and it's all around this question: why are you actually doing what you're doing in business? What's the point? And is it creating the kind of joy deep contentedness that you're longing for at the core of who you are?
This is an easier question to ask than to answer, but as my own business has filled up its capacity and my earning has exceeded my expectations, I'm working through it myself.
On this episode, I'm asking these questions and telling you my answers.
EPISODE HIGHLIGHTS
[00:00:19] What are you building for?

[00:04:52] Selling your business.

[00:05:36] Business Valuation and Acquisition.

[00:08:18] Success and Moving Goalposts.

[00:11:24] Uncertain goals and values.

[00:16:33] The problem with financial goalposts.

[00:17:13] Pursuing contentedness.

[00:20:11] Maximizing joy in life.

[00:23:21] Pursuing joy in decision-making.

[00:26:20] Leading a company well.
OTHER EPISODES REFERENCED IN THIS SHOW:
"Andrew Youderian Surveys The Ecommerce Landscape" (Spotify, Apple)

"Andrew's Quitting The Pod" - The Ecommerce Playbook Podcast (Spotify, Apple)
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: ⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠

Email Andrew: [email protected]

Work with Andrew: ⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠
EPISODE MUSIC
Music Intro: "⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠" by The Devious Means

Music Outro: "⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠" by The Devious Means
...more
28min
May 02, 2023Bryan Porter Didn't Get To $100M On Amazon With Just Tips & Tricks
There's no one I've met who knows Amazon like Bryan Porter, the Chief Ecommerce Operator at Simple Modern.
Simple Modern will do over $100M on Amazon ALONE in 2023, and it's not an accident. It's the downstream affect of intelligent strategies that stretch all the way back to when Bryan and his two co-founders were testing which products to go to market on Amazon with in the first place.
If you're trying to scale a business (or just a portion of your business) on Amazon, you'll need to go beyond listing optimizations and ad strategies. What does that "beyond" look like?
Let Bryan Porter tell you.
EPISODE HIGHLIGHTS
[00:02:21] Starting an Amazon business.

[00:05:28] Simple Modern as D2C

[00:08:08] Drinkware as a fashion statement

[00:10:09] Developing unique in-house products

[00:13:21] Creating a valuable Amazon listing

[00:17:39] Building a brand through content

[00:22:38] Dropping price to increase sales

[00:23:32] Amazon Pricing Strategy

[00:27:06] Amazon Advertising Strategy

[00:30:42] Amazon's Branded Terms Strategy

[00:34:16] Amazon listing optimization

[00:39:18] Differentiating website from competitors.

[00:42:03] DTC business strategies

[00:43:30] DTC vs Amazon flexibility
Listen to Bryan's previous pod appearance, "Simple Modern Is An Omnichannel Monster" on Apple or Spotify.
FOLLOW UP WITH BRYAN
Follow Bryan on Twitter: @jbryanporter

Visit Simple Modern's website: www.simplemodern.com.

Visit Simple Modern's Amazon store
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: ⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠

Email Andrew: [email protected]

Work with Andrew: ⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠
EPISODE MUSIC
Music Intro: "⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠" by The Devious Means

Music Outro: "⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠" by The Devious Means
...more
48min
April 25, 2023Your Worked Hard On Your Product. Now Tell People About It.
Your product didn't just appear out of thin air. It's the result of hundreds of hours of hard work, complete with crucial decisions you made so you could get it just right because you care about serving your customer well and being proud of the product you give them in exchange for their money.
But your customer doesn't know any of that. At least they don't if you don't tell them.
I'm back to discussing creative strategy on this episode, and the idea here is simple but constantly overlooked: learn to tell people about all the decisions that got made to make your product as good as it is.
The more they understand those, the more likely they are to buy it.
EPISODE HIGHLIGHTS
[00:01:03] Ad content: what makes great creative

[00:03:45] Developing products with passion

[00:06:33] What to look for in customer reviews

[00:11:58] Selling products through clear communication

[00:13:24] Selling products on Amazon
EPISODE SPONSOR: Aronson Creative
Level up your brand with creative leadership from Robbie Aronson at Aronson Creative by visiting www.aronsoncreative.com.
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: ⁠⁠⁠@andrewjfaris⁠⁠⁠
Email Andrew: [email protected]
Work with Andrew: ⁠⁠⁠www.ajfgrowth.com⁠⁠⁠
EPISODE MUSIC
Music Intro: "⁠⁠⁠Tell Me Mama⁠⁠⁠" by The Devious Means
Music Outro: "⁠⁠⁠Rusty Little Scissors⁠⁠⁠" by The Devious Means
...more
15min
April 18, 2023Don't Tell Kelcey Lehrich Aggregators Don't Work
Kelsey Lehrich is the co-founder and CEO of 365 Holdings, an aggregator that currently has nine brands in their portfolio. Which gives Andrew a chance to revisit one of his favorite questions: is the aggregator model broken, or was Andrew just a poor leader of it at 4x400?
Kelcey’s business is very much not broken, and that means there’s lots to explore about what makes it work and what others can learn from it.
EPISODE HIGHLIGHTS
[02:34] About 365 Holdings

[06:25] Keeping the portfolio vs focusing on just your players

[13:12] Selling entities vs individual businesses

[22:51] What percentage of your revenue is in Opex?

[26:46] What makes a good e-commerce business?

[29:30] The types of businesses that have ongoing demand

[34:47] How to make a good business better
FOLLOW UP WITH KELCEY:
Follow Kelcey on Twitter: @kelceylehrich
Sell Kelcey your business: https://365-holdings.com
Go to HoldCo Conf: https://holdcoconf.com
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: ⁠⁠@andrewjfaris⁠⁠
Email Andrew: [email protected]
Work with Andrew: ⁠⁠www.ajfgrowth.com⁠⁠
EPISODE MUSIC
Music Intro: "⁠⁠Tell Me Mama⁠⁠" by The Devious Means
Music Outro: "⁠⁠Rusty Little Scissors⁠⁠" by The Devious Means
...more
44min

FAQs about The Andrew Faris Podcast:

How many episodes does The Andrew Faris Podcast have?

The podcast currently has 187 episodes available.

More shows like The Andrew Faris Podcast

a16z Podcast by Andreessen Horowitz

a16z Podcast

1,027 Listeners

Shopify Masters by Shopify

Shopify Masters

375 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

748 Listeners

Ecommerce Playbook: Numbers, Struggles & Growth by The Ecommerce Playbook

Ecommerce Playbook: Numbers, Struggles & Growth

70 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,253 Listeners

Founders by David Senra

Founders

1,878 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,326 Listeners

My First Million by Hubspot Media

My First Million

2,615 Listeners

Acquisitions Anonymous - #1 for business buying, selling and operating by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley

Acquisitions Anonymous - #1 for business buying, selling and operating

244 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

353 Listeners

Limited Supply by Nik Sharma

Limited Supply

148 Listeners

OPERATORS by OPERATORS

OPERATORS

45 Listeners

Moneywise by Hampton

Moneywise

642 Listeners

Marketing Operators by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

Marketing Operators

10 Listeners

Tactical & Practical by Nate Lagos

Tactical & Practical

2 Listeners