Ad fab? Not quite. Still, even as the Upfronts lose glitz, stakes remain sky high. Ad buying happens year-round now, sure — but with Netflix, Amazon, and YouTube crashing the party and sports commanding ever-higher premiums, TV’s annual dog-and-pony is still a spectacle, drawing Elaine Low, Sean McNulty and Natalie Jarvey to the scene in New York. In this episode: their first-ever “Uppie Awards”; best (and worst) celebrity cameos (hello Lady Gaga and Snoop Dogg); who liked Netflix’s big pitch; HBO Max name-change whiplash; and whose afterparty delivered.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Really believe Trump wants to bring production back stateside? Or that California Gov. Gavin Newsom can work with him to do it? Think again, says Richard Rushfield, who joins Elaine Low, Sean McNulty and Natalie Jarvey to break down the fantasy of a tariff or federal incentive, the impact already from the trade war, Newsom’s failings that precipitated all of this — and why Richard thinks any action to bring production back is 25 years too late.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Overalls, first-look pacts and original films are making a comeback — on paper, at least. Deal volume is up, but value is down. And that original film revival? It’s starting to come from outside the studios. Ashley Cullins joins Elaine Low, Sean McNulty and Natalie Jarvey to unpack her two-part series on current deal trends, from Sinners’ mid-budget model to the studio execs evangelizing for self-releasing on YouTube.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Natalie Jarvey, author of Ankler Media's creator economy newsletter, Like & Subscribe, sits down with Webtoon Entertainment COO David J. Lee and Wattpad Webtoon Studios' global head of entertainment, David Madden at NAB Show in Vegas. In this bonus episode they explore how Webtoon plans to expand the market for digital comics in the U.S. through Hollywood adaptations. Netflix's "Heartstopper" and "All of Us Are Dead" originated from Webtoon, and the company's studio is now making its own projects including Tubi's hit film "Sidelined: The QB and Me" and its upcoming sequel. Hear how Webtoon is capitalizing on global fandoms to amplify creators who can make up to $1 million a year on its platform.

Learn more about your ad choices. Visit megaphone.fm/adchoices

The rare creative exec job posting inspires a mad scrum, and TV writers are scrambling to get staffed. So Hollywood, why not consider the creator economy next door? Elaine Low, Sean McNulty and Natalie Jarvey discuss both how to stand out in traditional Hollywood, and how to stand out if sliding over to one of the many proliferating creator studio businesses, and the opportunities in and out of L.A. Plus: The deeply warped Sinners discourse and Comcast’s “who dis?” earnings call when it came to Hollywood.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Hollywood writer and producer David Goyer — known for “Blade,” “Foundation” and his writing on Christopher Nolan’s “The Dark Knight” Trilogy — explores new formats of storytelling that are bridging the gap between AI and traditional entertainment through his latest franchise project "Emergence" and the AI-powered platform Incention, powered by the Story blockchain. Live from NAB Show in Las Vegas, in conversation with Reel AI columnist and producer Erik Barmack (plus a lively audience Q&A), Goyer unpacks how technological and narrative innovation can activate fandoms and transform traditional IP structures to reach new audiences everywhere. The self-described "tech-adjacent" creative describes his experiment with AI in part as a mission to "build some guardrails and some use cases that aid the creator."

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Ankler gets real about what’s happening in nonscripted TV, a diverse and thriving industry that includes documentaries, talent/competition/game shows and of course, reality TV. Boardwalk Pictures founder Andrew Fried, Pantheon CEO and Velvet Hammer co-founder Jen O’Connell, Propagate founder Howard Owens and Wheelhouse president of entertainment Courtney White join Series Business writer Elaine Low to dissect the challenges and bright spots of the market on stage at NAB Show in Vegas. These top players — responsible for shepherding projects as varied as FX's "Welcome to Wrexham," Netflix's "Untold," A&E's upcoming "Duck Dynasty" reboot and the digital-first "Victoria's Secret Fashion Show" — reveal their strategies for finding new audiences as cable's reach dwindles, their secrets to great storytelling, and their tactics (including AI) to compete in a disrupted landscape.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Yes, Netflix is huge, but apparently it’s not huge enough for co-CEOs Ted Sarandos and Greg Peters, whose recent earnings call revealed a road map for total market domination. Elaine Low, Sean McNulty and Natalie Jarvey break down its plan to capture the 80 percent share of TV consumption not already happening on Netflix or YouTube (think creators and podcasts to eating the rest of cable’s programming). Plus: What to make of the Gen Z antics driving A Minecraft Movie, and Sean quizzes the crew on Netflix’s 2025 original movies.

For more entertainment news, subscribe to The Ankler or apply to The Ladder, a members-only hub for early career entertainment professionals.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Live from Las Vegas! Exec editor Alison Brower headed into the ring with WWE president Nick Khan, and chief content officer Paul “Triple H” Levesque for The Ankler’s Business of Entertainment program at NAB Show, where the sports execs revealed why Netflix was strategically the right home for RAW, its flagship weekly showcase; how Triple H’s writers create distinctive and memorable characters and stories across shows (and platforms); what draws talent from the late Betty White (“a badass”) to Bad Bunny into the ring; and the physical and mental trials in auditions that reveal who can be a megastar. As Triple H puts it, “You cannot teach charisma.” Khan and Levesque also preview WrestleMania 41, going down April 19-20 in Vegas. “It’s our Super Bowl,” says Khan. But minutes after it’s over, “a writer’s assistant will walk in and put Monday Night RAW in front of me,” Levesque adds. “We are the story that never ends.”

Learn more about your ad choices. Visit megaphone.fm/adchoices

Live from the stage at NAB Show in Vegas, Elaine Low talks with ‘Fire Country’ co-creators Joan Rater and Tony Phelan as well as CBS executives Bryan Seabury and Yelena Chak about the new boom in TV procedurals on broadcast and streaming. Hear about the inner workings of CBS Studios’ development process, what it takes to expand a storytelling universe and Rater's gentle but firm method of raising the creative bar. Says Phelan, who's her husband as well as her co-EP, "Joan is notorious in the writers room for saying things like, 'It's just not awesome.'"

Learn more about your ad choices. Visit megaphone.fm/adchoices