Founders in Arms

The Anti-Social Media Strategy: Steve Huffman on Building Reddit Differently


Listen Later

This week, we're re-airing our conversation with Reddit CEO Steve Huffman about building one of the internet's most essential platforms over 20 years.

Steve Huffman is the co-founder and CEO of Reddit, one of the internet's most essential platforms with 100 million daily active users and a $20 billion public market valuation. Over 20 years, Steve has guided Reddit through multiple existential challenges, from early acquisition to content moderation crises to competing with AI-generated content.


What you'll learn:


- How Reddit achieved product-market fit in just 2 months and the early signs that indicated massive potential

- Why Steve sold Reddit for $10 million after 18 months and what he learned during his 9-year absence

- The existential crisis that brought him back as CEO in 2015 and how he rebuilt the platform

- Reddit's evolution through three distinct eras: link aggregator, intentionally not social media, and authentic human content in an AI world

- The strategic decision in 2008 to let users create subreddits and how it transformed the platform

- Building content moderation and safety infrastructure from scratch while preserving free speech values

- The challenges and benefits of taking Reddit public while maintaining community ownership

- How Reddit is addressing AI-generated content and the fight for human authenticity online

- The business model evolution from advertising to AI data licensing partnerships

- Steve's vision to make Reddit "universal" and expand from 100 million to billions of users


In this episode, we cover: 


(00:00) Introduction and Reddit's 20-year milestone

(02:40) Early product-market fit signals and the $10M acquisition 

(06:25) Steve's 9-year absence and return in 2015 

(08:30) Content moderation challenges and building safety infrastructure 

(14:10) Reddit's three evolutionary eras and strategic positioning 

(16:40) The subreddit explosion and community self-organization 

(18:08) Positioning as the human platform in an artificial world 

(19:15) Human verification challenges and potential solutions 

(25:22) AI partnerships, data licensing, and monetization strategy 

(29:02) Search evolution and Reddit's role in the new ecosystem 

(35:07) Leadership philosophy and staying true to company values 

(37:43) The decision to go public and community ownership 

(42:18) Managing public company pressures while maintaining long-term vision 

(48:27) Steve's vision for Reddit's universal future

...more
View all episodesView all episodes
Download on the App Store

Founders in ArmsBy Immad Akhund and Rajat Suri

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

13 ratings


More shows like Founders in Arms

View all
This Week in Startups by Jason Calacanis

This Week in Startups

1,288 Listeners

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

529 Listeners

The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

The Official SaaStr Podcast: SaaS | Founders | Investors

172 Listeners

a16z Podcast by Andreessen Horowitz

a16z Podcast

1,083 Listeners

Founders by David Senra

Founders

2,080 Listeners

Y Combinator Startup Podcast by Y Combinator

Y Combinator Startup Podcast

231 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,799 Listeners

Grit by Kleiner Perkins

Grit

192 Listeners

Dwarkesh Podcast by Dwarkesh Patel

Dwarkesh Podcast

489 Listeners

Joe Lonsdale: American Optimist by Joe Lonsdale

Joe Lonsdale: American Optimist

160 Listeners

ACQ2 by Acquired by Ben Gilbert and David Rosenthal

ACQ2 by Acquired

261 Listeners

No Priors: Artificial Intelligence | Technology | Startups by Conviction

No Priors: Artificial Intelligence | Technology | Startups

131 Listeners

BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

BG2Pod with Brad Gerstner and Bill Gurley

510 Listeners

Lightcone Podcast by Y Combinator

Lightcone Podcast

22 Listeners

Uncapped with Jack Altman by Alt Capital

Uncapped with Jack Altman

40 Listeners