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What if you could turn your estate agency into a powerhouse in this fiercely competitive market?

This episode of Estate Agency X delivers just that, featuring Mike Symes, a highly experienced marketing and brand strategist and published author. Formerly Head of Marketing at Bank of New York Financial and CEO of Financial Marketing Limited. Mike delves into the critical facets of branding, illustrating how estate agents can stand out by identifying their unique core essence and values. Learn how focusing on emotional connections with clients and embracing your distinct strengths can help you command the fees you deserve and attract your ideal clientele.

We tackle the common pitfalls estate agents face, such as offering similar services and expecting different results. Discover how to effectively segment the market and use the concept of "co-opetition" to create collaboration with competitors, ultimately leading to mutual referrals and a healthier business environment. Mike underscores the necessity of brand consistency and shares engaging stories that illustrate how both technology-driven and personal-touch strategies can set agents apart in the industry.

In addition, we explore the importance of emotional connections in branding, referencing key insights from behavioural economics and real-world examples. From personalised testimonials to advanced technology that tailors client interactions, we provide actionable strategies to enhance your brand's presence and client engagement. This episode will provide insights for estate agents aiming to build a strong brand identity, offering practical advice on everything from market differentiation to creating a consistent, memorable brand that resonates with clients.

Mike Symes will be one of our guest speakers at our Estate Agency X 9 Conference on 4th October in London. To see him live, secure your seat today! Click here

Business Accelerator from Estate Agency X is built for the agents who refuse to stand still. A year of strategic workshops, expert-led learning and practical implementation designed to sharpen your brand, elevate your systems, strengthen your leadership, and grow your business with intention.

Applications for the 2026 cohort are nearly full, with only one space remaining for a business ready to take that step www.estateagencyx.co.uk