Today I am joined by Darcey Wilde! A self-proclaimed lifelong cheerleader, Darcey Wilde cherishes relationships and works each day to help the world feel beautiful, one woman at a time.

Darcey Wilde is a co-owner & CEO of Shine Cosmetics—the positive voice in beauty. Dedicated to helping women feel seen, valued, and beautiful, she is committed to creating high-quality, easy-to-use products that celebrate confidence and highlight each woman’s unique beauty.

With a background in B2B and B2C marketing and entrepreneurship, Darcey champions women in business and believes words matter. Her hope is that every interaction leaves others feeling inspired, beautiful, and loved.

A small-town girl at heart, Darcey lives in Utah with her husband of 30 years. Her favorite titles are Mom and Mimi, and she treasures time with her growing family, football nights, and a crispy Diet Coke with fresh lime.

In this episode Darcey and I talk about her time as a stay-at-home mom, why she decided to go back to work, her entrepreneurship journey, why she started Shine Cosmetics, how having a career helped her find herself, how she approaches failure, and so much more!  

Darcey's Instagram

Shine Cosmetics' Website

Shine Cosmetics Instagram

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