In this conversation, host Rebecca Kutzer-Rice speaks with Matt Dell, co-owner of Treadlight Farm, about their journey into organic flower farming, the transition from retail to wholesale, and the unique challenges and strategies involved in scaling their business. Treadlight Farm focuses on uncommon flower varieties, and Matt discusses how they built relationships with wholesalers, and the techniques they use to manage production effectively. This covers quite a transition since Treadlight Farm started with hand tools and a small greenhouse, and they now manage about 20 acres with a number of greenhouses.

Matt talks about how being certified organic affects their production, the importance of sustainable practices, and the role of native plants in horticulture. He explains the mechanics of organic certification, and shares practical tips for small and mid-sized farmers and, as he puts it, making a name for themselves by “growing weird stuff that you can’t find anywhere else.” The discussion highlights the environmental impact of flower farming and the potential for a shift towards organic ornamental plants.

 

Connect With Guest:

Website: https://www.treadlight-farm.com

Instagram: @treadlightfarm

 

Link to free article about starting lisianthus from seed, by host Rebecca Kutzer-Rice, that was mentioned in the episode

https://growingformarket.com/articles/planning-and-starting-lisianthus-from-seed

 

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