Listeners have been asking for more shows about e-commerce, specifically what are some ways that we can be selling physical products online with Facebook ads. I asked a bunch of my friends to see who is doing some really cool stuff in the e-commerce space (that I had to have on the show!) and the name Mike Jackness kept coming up.

Mike’s on track to do 8-figures this year between his four brands, and even if you don’t have an e-commerce business at the moment, you’re going to get a ton out of really smart ways that he’s marketing and selling his products with Facebook.

Today we talk about everything from how to create an e-commerce business, ways to come up with product ideas and what’s working for Mike now when it comes to his Facebook ads strategy.

We’ll also talk about what are some pitfalls you absolutely need to be aware of if you’re getting into the e-commerce space, and he shares what his Facebook ads “Marketing Trifecta Sales Funnel” looks like. Mike also explains why he clears his email list on a daily basis, and a whole lot more!

• What Mike realized about affiliate marketing and the importance of ethics and values
  

• How his attitude, perspective, and focus has changed over the last 15 years he’s been doing affiliate marketing
  

• His mindset around sourcing products and ways you can improve the products that you’re offering
  

• What their email follow-up process looks like and how they’re getting an open rate of about 35%!
  

• Why Mike feels that Facebook Messenger is the future and how he's leveraging it in his businesses

Today I have another bonus episode for you, where I share a Q&A session I gave to attendees at the recent Social Media Marketing World held in San Diego.  

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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As you’ll hear, we cover a lot of ground here and the questions came from experienced Facebook ad managers as well as people just starting to use Facebook ads. One person I spoke with even shares how he made $500,000 in sales of an ad spend of $10,000.Like I talk about a lot here on the podcast, even though the new Facebook algorithm is the “elephant in the room” that has advertisers worried, there’s really no need to panic if they are focusing on adding value and promoting engagement based on solid content.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Get Done For You Facebook Ads
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Today I have another bonus episode for you, where I share a Q&A session I gave to attendees at the recent Social Media Marketing World held in San Diego.  

As you’ll hear, we cover a lot of ground here and the questions came from experienced Facebook ad managers as well as people just starting to use Facebook ads. One person I spoke with even shares how he made $500,000 in sales of an ad spend of $10,000.

Like I talk about a lot here on the podcast, even though the new Facebook algorithm is the “elephant in the room” that has advertisers worried, there’s really no need to panic if they are focusing on adding value and promoting engagement based on solid content.

• How to tell when your Facebook ad campaign is fatigued, and how you can troubleshoot if it is
• Ways to attract listeners to a new podcast, even if you don’t already have an audience
• What to consider when looking at a lifetime ad budget versus a daily one
• How my two-step approach for minimizing audience overlap can help your next ad campaign
• My plans for this podcast, and why I encourage podcasters to consider posting episodes to YouTube
• Why my opinion on boosted posts has changed recently, but you still need to have a strategy if you’re considering doing this
• Why optimizing for landing page views should be something you are testing

On today’s episode, my guest is Rachael Welch, a marketer who is sharing her results from a recent launch that she helped a client with. 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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Rachael posted about it in our Facebook group and it caught my eye, as she turned a $223.50 ad spend (in Aussie dollars) into almost $46,000 US!As you’ll hear, Rachael helps people who are want to create, launch and sell an online course with the goal of moving towards and evergreen model. Perhaps most impressive is that Facebook ads aren’t really what she does on a day-to-day basis, but by testing some great strategies she got amazing results.

Rachael shares all her numbers, including how many people ended up registering and attending the webinar, the final sales (including those from the email follow-ups after the webinar) and costs per lead…A big part of what we talk about today is the mindset shifts required around creating online courses. The truth is that you really don’t have to have a perfect course created before testing the idea and selling it, as long as you have a great offer and effective marketing strategy in place.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Get Done For You Facebook Ads
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

On today’s episode, my guest is Rachael Welch, a marketer who is sharing her results from a recent launch that she helped a client with. Rachael posted about it in our Facebook group and it caught my eye, as she turned a $223.50 ad spend (in Aussie dollars) into almost $46,000 US!

As you’ll hear, Rachael helps people who are want to create, launch and sell an online course with the goal of moving towards and evergreen model. Perhaps most impressive is that Facebook ads aren’t really what she does on a day-to-day basis, but by testing some great strategies she got amazing results.

Rachael shares all her numbers, including how many people ended up registering and attending the webinar, the final sales (including those from the email follow-ups after the webinar) and costs per lead…

A big part of what we talk about today is the mindset shifts required around creating online courses. The truth is that you really don’t have to have a perfect course created before testing the idea and selling it, as long as you have a great offer and effective marketing strategy in place.

• Who Rachael focused on for this launch and her Facebook ads targeting strategy for getting people to the webinar
  

• How she leveraged her client’s large Instagram following, and the ways she was able to get around the price concerns she was hearing  

• I run through how she can see a cost per conversion in Facebook ads manager, even if the objective of the marketing wasn’t conversions

• How big of an advantage it is to have a warm audience to market your product to within a short launch period

• What re-targeting strategies she used after the webinar and how she would re-do the email sequence in the next launch
• Why a reach objective should be considered when dealing with smaller audiences and how she can use Facebook messenger in her next launch for even better results

On today’s episode, I’m sharing more of what happened at last week’s Social Media Marketing World in San Diego. 

 ‍‍

• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

As mentioned in the previous episode, I recorded some live audio interviews as well as some Q&A from people who were at my session on Facebook ad custom audiences.  

One person that I spoke with was my buddy Steve Chou, from MyWifeQuitHerJob.com. He and his wife also have an e-commerce business selling handkerchiefs called Bumblebee Linens, and as well Steve was a past guest on The Art of Paid Traffic on Episode 140.  In this impromptu interview with Steve, he shares three e-commerce strategies that are working very well for him right now.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Get Done For You Facebook Ads
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

On today’s episode, I’m sharing more of what happened at last week’s Social Media Marketing World in San Diego. As mentioned in the previous episode, I recorded some live audio interviews as well as some Q&A from people who were at my session on Facebook ad custom audiences.  One person that I spoke with was my buddy Steve Chou, from MyWifeQuitHerJob.com. He and his wife also have an e-commerce business selling handkerchiefs called Bumblebee Linens, and as well Steve was a past guest on The Art of Paid Traffic on Episode 140.  

In this impromptu interview with Steve, he shares three e-commerce strategies that are working very well for him right now. As you’ll hear, these strategies are practical, actionable and easy to implement!

• How Steve is using chatbots on a free offer to get email and messenger subscribers
• Ways to use live chat, FAQs and automated response to add people to your messenger subscriber list
• Facebook’s broad match dynamic product ads can be an easy way to target audiences and get an ROI on autopilot – if you test what audiences it works with first
• And much more!

Simply send me a message on Facebook by clicking here with the word: troubleshoot and you will be sent the checklist.

I just wrapped up an epic week of conferences, with both the Traffic & Conversion Summit and Social Media Marketing World happening here in San Diego.  

 ‍‍

• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

There was a lot going on at both, and I had a lot of conversations, so I wanted to briefly share with you the three big takeaways I had.
‍‍ ‍‍ ‍‍



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Get Done For You Facebook Ads
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

I just wrapped up an epic week of conferences, with both the Traffic & Conversion Summit and Social Media Marketing World happening here in San Diego.  There was a lot going on at both, and I had a lot of conversations, so I wanted to briefly share with you the three big takeaways I had.

• The best ways to add value and be authentic - and why doing this is more important than ever
  
• How Facebook Live videos can be repurposed into paid advertising
  
• Using video doesn’t have to be complicated, just do this…
  
• Ways to leverage available technology so that you can have more personalized conversations with your audience
  
• The two biggest mistakes I see when it comes to Facebook Messenger marketing
  
• And much more!

Makes sure to tune in to the next episode of the podcast, as I’ll be sharing more of what happened at Social Media Marketing World!

Today I’m bringing another strategy session with one of my students, Hayley Strzelec. 

 ‍‍

• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

We’re talking about running Facebook ads for a local realtor in a small market near Vancouver, British Columbia, and how realtors should be leveraging Facebook and online marketing to grow their local businesses. I share a strategy that so many agents are not doing now, but with a little effort in this area, they could completely position them as the “go to” person in their area. 

We also look at how to prioritize targeting when you’re working with a small budget, and what objectives need to be used when doing this. We finish with a conversation around what to do when you’re getting high positive, but also high negative feedback, and what you need to look for when it comes to relevancy scores. 

Even if you’re not a real estate agent, you’re going to get a lot of value from this strategy session as we discuss a lot of different strategies that can be applied to any business marketing in a smaller town.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Get Done For You Facebook Ads
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel