Learn why starting your Facebook ads right before a launch is a big no-no, just like rushing off in a cold Michigan winter without warming up your car. I discuss the three major pitfalls of last-minute ad campaigns and how they can lead to high stress and low profits. 

I share a better strategy for using Facebook ads effectively to ensure your launches are smooth and successful. Plus, I touch on why nurturing leads well before your launch can save you a lot of headaches and boost your profits.

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help
• Click here to watch this episode on YouTube

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Natalie Koussa, a podcast tour strategist who helps her clients shine in their industry by mastering podcast tours, breaks down how to become the only choice for your audience and shares her secrets on creating a successful podcast tour. 

We also get into the nuts and bolts of handling rejections and making your message resonate with potential clients. 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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Get to know Natalie in the episode 'Before We Hit Record With Natalie Koussa, Podcast Tour Strategist & Message Mixologist’

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Natalie’s Links:

• Connect with Natalie on Instagram
• Listen to Pod Damn - a free private podcast to help you turn your message into a movement, with a "so good it shakes up your industry" Podcast Tour

I chat with Natalie Koussa, a podcast tour strategist who helps clients stand out by guesting on podcasts, lots of podcasts. We're getting personal, sharing our journeys, and uncovering the ins and outs of podcast tours—why they're game-changers for sales and influence. 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

• Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
• Listen to episode 720 to get to know Kwadwo. 

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Watch the episode "Become the Go To Industry Authority In Your Niche by Going on a Podcast Tour with Natalie Koussa"

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Natalie’s Links:

• Connect with Natalie on Instagram
• Listen to Pod Damn - a free private podcast to help you turn your message into a movement, with a "so good it shakes up your industry" Podcast Tour

A sales page can be divided into three main parts and I frequently see my coaching clients missing the first part that appeals to someone's emotions.  I share why this part is more important than the logical and urgency portions of a sales page. 

I'll show you my sales page and explain the mistakes to avoid and how to connect better with your customers. 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help
• Click here to watch this episode on YouTube

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Laura Higgins is an expert at coaching creatives to hit those impressive 30K+ months while keeping life fun and free. We dive into the unexpected strategies that boost revenue, and trust me, her tips on making effective offers are gold. Want to boost your business? Laura spills the secrets right here. 

‍‍ ‍‍ ‍‍

• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

• Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
• Listen to episode 720 to get to know Kwadwo.

Get to know Laura in the episode 'Get to Know 7-Figure Business Coach, Laura Higgins.’

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Laura’s Links:

• DM Laura: https://www.instagram.com/laurahiggins/
• Listen to Laura’s podcast: My Business Playbook

Join me and 7-Figure Business Coach, Laura Higgins as we chat about her journey from playing in a family band to running her own seven-figure business helping creatives. We also talk about how growing up in church shaped us. It's a cool mix of personal stories and solid tips. 

‍‍ ‍‍ ‍‍

• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

• Listen to episode 746 where Rick talks about passing the baton to me and his new direction
• Listen to episode 720 to get to know Kwadwo

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 ‍‍Watch the next episode "The Strategy to get to 30k+ Months with Laura Higgins"

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Laura’s Links:

• DM Laura: https://www.instagram.com/laurahiggins/
• Listen to Laura’s podcast: My Business Playbook

My wife Jamie is back and we discuss the five non-negotiables that we're working towards in both our business and personal lives. We talk about everything from daily movement to maintaining consistent social media presence. 

‍‍ ‍‍ ‍‍

• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help
• Click here to watch this episode on YouTube

 ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

• Get Adam Grant’s book, Think Again: The Power of Knowing What You Don't Know
• Exactly What To Say by Phil M Jones
• Extraordinary: The Life You're Meant to Live by John Bevere
• We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power by Rachel Rodgers
• Six figures in School Hours: How to run a successful business and still be a good parent by Kate Toon
• The Gap and the Gain: The High Achievers' Guide to Happiness, Confidence, and Success by Dan Sullivan
• Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro Paperback by Dana Malstaff

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Marisa dives deep into the art of storytelling. She shares her expertise on crafting compelling stories with her Story Stripdown framework. We explore how these stories can connect more deeply with your audience, helping you sell your offers more effectively.

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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Get to know Marisa in the episode 'Before We Hit Record With Copy Mentor Marisa Corcoran'

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

• Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
• Listen to episode 720 to get to know Kwadwo. 
• Take your email from "maybe later" to "must read now" in seconds with the 50+ Scroll-Stopping Subject Lines
• Listen to Marisa’s previous episode and get to know her

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Marisa’s Links:

• DM Marisa: https://www.instagram.com/mtoni/
• Listen to Marisa’s previous episode: The Definitive Guide to Rocking An Online Summit | w/ Marisa Corcoran
• Copy Mentor: The Copy Confidence Society

Get to know copy mentor Marisa Corcoran as we talk about where our names came from, life's unexpected journeys, and the road trip Marissa took across the US with her husband and dog. We don’t just talk about personal stuff, but also some of the ways we've learned to integrate and respect diverse experiences into our businesses. 

‍‍ ‍‍ ‍‍

• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

 ‍‍

Watch the episode "Crafting Compelling Stories That Sell Your Offer With Marisa Corcoran"

 ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

• Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
• Listen to episode 720 to get to know Kwadwo. 

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Marisa’s Links:

• DM Marisa: https://www.instagram.com/mtoni/
• Listen to Marisa’s previous episode: The Definitive Guide to Rocking An Online Summit | w/ Marisa Corcoran
• Take your email from "maybe later" to "must read now" in seconds with the 50+ Scroll-Stopping Subject Lines
• Copy Mentor: The Copy Confidence Society

My wife, Jamie, and I break down an ad from Social Shirley and share what we'd tweak. Catch us get real about ad creatives and copy—plus, snag our thoughts on why reels are rocking it for ads right now. 

‍‍ ‍‍ ‍‍

• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help
• Click here to watch this episode on YouTube
• Learn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill results

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel