Today is part two, of my interview with Diana Tower.

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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If you don’t remember who Diana Tower is, she’s a membership community strategist. She specializes in teaching you, or your community manager, how to keep members engaged, how to reduce churn, and how to foster a community that people love being a part of.

We’re continuing our talk about doing all of these things, which ultimately is going to increase retention. We’re talking all about that here today in part two, with Diana Tower.

Now, if you have not yet heard part one from last week, I highly recommend that you stop right now. Listen to part one first, because today will make a whole lot more sense if you listen to part one, beforehand. It would be kind of weird if you just pick up in the middle of the conversation here in part two.

Diana is an expert in membership community management. She was also the former community manager for Ramit Sethi, author of I Will Teach You to Be Rich, and founder of GrowthLab.com, before creating a business for herself, helping people like you and me around the world create better memberships, and create better experiences for people.




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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Diana Tower’s Links:

• Diana’s website
• Diana’s blog
• Follow Diana on Twitter
• Diana’s Instagram

I’m all about simplicity, because simplicity scales. If you want to grow your business and avoid a lot of stress in the process, keep things simple.

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

For many of you who have been listening to the podcast for a while, my affinity for simplicity should not come as a surprise. I talk about it often.

On today’s episode I’m going to give you an inside peek at how I run my business. I’m going to share with you the tools that I use to run the backend of The Art of Online Business. The tools that keep things simple around here, and keep things running smoothly.

The first few years of the business were way more complicated than they needed to be. For one, I thought that having more offers was a good idea. More offers equals more revenue, right? Well, I’ve learned the hard way that that’s not always the case.

All the complexity was causing me to burnout. The business was doing well, but I wasn’t happy in it.

So, today I’m going to show you the tools that have really simplified the way we do things around here. I know you’re going to get a lot out of today’s show, and I hope you hit me up on Instagram and let me know what you learned from this episode, and what things you’d like to learn more about.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Do you want to reduce churn in your membership? Do you want to improve your members’ engagement and their membership experience?

 ‍‍

• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

My guest on the podcast is going to teach you how to keep your members and your community engaged, and give you practical advice on reducing your membership’s churn.

Today, I’m talking with Diana Tower. She’s a membership community strategist. She specializes in teaching community managers and creators how to increase engagement, reduce churn, and foster communities that people love being a part of.

Before starting her own business, Diana was the community manager for Ramit Sethi, author of I Will Teach You to Be Rich, and founder of GrowthLab.com.

Diana is a ton of fun to talk to. This interview lasted nearly an hour and a half. I was writing pages and pages of notes while she shared her insights.

In fact, there are so many good takeaways from our talk, that I’m going to split this interview into two parts.

Part one is this episode, and part two will be next week.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Diana Tower’s Links:

• Diana’s website
• Diana’s blog
• Follow Diana on Twitter
• Diana’s Instagram

Today on the show, I want to do something a bit different. This episode is going to be a bit longer than usual. I’m going to take you behind the scenes of one of our Accelerator coaching program calls.

 ‍‍

• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

For today’s show, we’re going to listen in on a call between our resident coaching expert, Neill Williams, and one of our Accelerator program members.

Neill’s a master life coach, specializing in all things mindset, including money mindset.

What you’re going to hear today is very common among online entrepreneurs. It’s something that I also struggled with for years. We’re going to hear our member share his thoughts about some discouragement he’s feeling related to his business.

He runs a really successful membership business, and has been implementing a lot of changes to grow that business. Some things are working, and others are not.

You’re going to hear Neill coach him through his doubts and insecurities about himself and his business. There are a lot of helpful insights and coaching advice to glean from their conversation, and I’m very thankful to our member for his willingness to let you listen in.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Neill Williams’ Links:

• Visit Neill's website
• Neill Williams Coaching

One of the key concerns membership business entrepreneurs have is retention. How long people are staying in your membership, and how to keep members from leaving.

 ‍‍

• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

Losing members is commonly called “churn,” and it’s constantly on the minds of many online creators that have a membership business.

If your churn rate is 5%, you’re doing pretty well. That’s the average figure in most membership businesses. You’re doing really well if you’ve gotten that number below 3%.

My guest on today’s show has essentially a 0% churn rate. Ali Manning is a bookbinder and book artist. In her membership she teaches people how to do bookbinding, and other crafting activities.

Most importantly, she’s achieving this phenomenal churn rate with an online membership that’s predominantly over 65 years of age, which is stereotypically the least tech-savvy age group.

Ali is blowing that stereotype out of the water. She’s built a thriving online community around her bookbinding and craft teaching, and her members stay subscribed for years and years.

Ali’s here to break down how she created her amazing membership, how she retains people, and how she provides so much incredible value to her members.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Ali Manning’s Links:

• Ali’s website
• Ali’s YouTube channel
• Vintage Page Designs on Instagram
• Vintage Page Designs is on Facebook

If you listened to my last episode, you remember that I talked about how my business increased revenue by 30%, and profit by 25%.
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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

It was our biggest year yet.

In the podcast, I broke down what worked, what didn’t work, and what we’re going to do in 2022 to have an even bigger year.

For this episode, I’m going to give you 14 things you can incorporate into your business to make it grow, to increase your revenue, and increase your profit in 2022.

You don’t have to do all 14. You can pick and choose which ones will work best for you.

By the way, these are things I’m teaching our members in our Accelerator program, too.

14 things that will help you grow and scale your business, and also help you set yourself apart from everyone else—all the noise and clutter—online.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Today on the show I’m going to give you an overview of how things went last year for the business.

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

We just had our best year yet. In 2021, we increased revenue by 30%, and increased profit by 25%.

I started doing this in January of 2004, which means we’re coming up on 8 years for our online business. So, it’s taken this long to have the kind of year we just had.

But I’m okay with that, because we’re on a journey here. As the saying goes, it’s not about the destination, it’s about the journey.

With that said, I want to share some things I’ve learned over the past year. I want to talk about what worked well for us in 2021, and also talk about some things that did not work well for the business. I want you to maximize your successes, and learn from my mistakes.

I also want to share what our plans are for 2022.

Like I said, we’ve just had our best year ever, and I want you to do the same for your business.

It’s a great episode, and a great starting point for making 2022 your most successful year yet.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Are you setting big goals for yourself? Chances are, you’re not setting big goals because you’re afraid of not reaching them.
 ‍‍

• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

If that sounds like you, if you’re setting small goals, you’re not alone. I’ve found that most people don’t set big enough goals for themselves. Oh, and by the way, I’ve also been guilty of this.

When we set a goal for ourselves, we often set the bar really low. We set goals we know we can achieve. That way, we avoid the risk of failure and all of the negative thoughts and consequences that happen as a result of missing the mark.

About a year ago, I did an episode where I shared my thoughts about thinking differently about our goals. And since I recently had Neill Williams here on the podcast to talk about setting goals for 2022, I thought this would be a good time for you to hear that episode from a year ago.

It’s an episode that I got a lot of great feedback about. It surprised and inspired a lot of people about reframing our perspective on setting goals, and it fits in really well with the work we do inside of our Accelerator coaching program.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Today on the show we’re going to talk about building long-term wealth.
 ‍‍

• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

We’re going to talk about stocks, we’re going to talk about real estate, and we’re going to talk about how your personal financial decisions, and thoughts about finances, inform your decisions about your business.

I’m joined today by Jacquette Timmons. Jacquette is a financial behaviorist. She teaches and coaches the human side of money—things we don’t typically think about when it comes to finances—such as emotions, identity, and psychology, and how they relate to the numbers.

We’re going to see where these things fit into the big picture about money and finances. It’s a great show, and I’m very excited to have you here for it.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Jacquette Timmons’ Links:

• Jacquette’s Website
• Jacquette’s Instagram
• Follow Jacquette on Twitter

What’s up, my friends. I want to do something a little bit different on today’s show. In our last episode I talked with my good friend Tom Breeze about growing your YouTube channel with paid ads.

 ‍‍

• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

Today I want to follow up on what Tom and I talked about. I’m going to give you nine ways to monetize your YouTube channel.

You don’t need to start with all nine. You can pick and choose which ones work best for what you’re doing right now, and which ones look like the most fun.

There’s a lot of great stuff in this episode, and if you haven’t done so already, I encourage you to listen to our previous episode where Tom breaks down his proven strategy for growing your YouTube channel.




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Tom Breeze’s Links:

• Follow Tom on Twitter
• Reach out to Tom on Facebook
• Viewability
• The Ad Buyers Club