The Audacity to Podcast® - tips and how to start and grow profit in podcasting

The Audacity to Podcast® - tips and how to start and grow profit in podcasting

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The Audacity to Podcast® - tips and how to start and grow profit in podcasting episodes

  • 366. Should Your Photo Be in Your Podcast Cover Art?

    Podcast Cover Art is usually the first and most prominent thing people will see about your podcast—often even before the title itself! Visual space is limited (usually only half an inch or 1.25 cm square—or about the size of your thumbnail). So should you include a photo of yourself in your cover art? Here are some questions to help you decide!

    Please share this episode from your podcast app or https://theaudacitytopodcast.com/photoincoverart

    (As an affiliate, I earn from qualifying purchases through these links. But I recommend things I truly believe in, regardless of earnings.)

    • Consider hiring Mark Des Cotes to design your podcast branding and tell him Daniel J. Lewis sent you! https://theaudacitytopodcast.com/go/podcastbranding
    • 1. How well-known are you?
      2. What is your show's focus?
      3. What are your podcasting goals?
      4. How good is your photo?
      My face coming to your podcast app soon?
      Need help with your podcast branding?
      • DIY cover art with SoVisual (https://theaudacitytopodcast.com/go/sovisual.co) or Canva (https://theaudacitytopodcast.com/canva)
      • Better: Hire a random designer through 99designs (https://theaudacitytopodcast.com/99designs) or DesignCrowd (https://theaudacitytopodcast.com/designcrowd)
      • Best: Hire the skilled and specialized podcast-branding designer I recommend, Mark Des Cotes: https://theaudacitytopodcast.com/go/podcastbranding.co
      • ———

        Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/

        Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/

        FEEDBACK

        Call (903) 231-2221
        Send a voice message from https://theaudacitytopodcast.com/

        MAILING ADDRESS

        The Audacity to Podcast
        PO Box 739
        Burlington, KY 41005

        20 min
      • 365. This Is the BEST Link to Share Your Podcast

        Whether you're a guest on someone else's podcast, you're promoting your latest episode on social networks, or you're making marketing materials for your podcast, you might be wondering which link you should use to share your podcast.

        Please share this episode from your podcast app or https://theaudacitytopodcast.com/bestlink

        Share your podcast link for general promotion to new audiences
        • Why Does Your Podcast Need Its Own Domain? https://theaudacitytopodcast.com/why-does-your-podcast-need-its-own-domain/
        • https://FollwothePodcast.com
        • Track your podcast with the My Podcast Reviews service: https://mypodcastreviews.com/
        • 1. Promote your website when you need simplicity
          • https://FollwothePodcast.com
          • 2. Promote multiple links when the person has the mental and visual space to choose
            • MeetEdgar: https://theaudacitytopodcast.com/meetedgar
            • 3. Rotate links in short-lived contexts
              Share your episode web page to promote specific episodes
              Podcasting 2.0 will, of course, provide a better method
              • Fast Follow: https://github.com/Podcastindex-org/podcast-namespace/issues/330
              • If you're overwhelmed, simply do this
                • Track your podcast's social proof and get your own FollowthePodcast.com page with a free trial! https://mypodcastreviews.com/
                • ———

                  Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/

                  Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/

                  FEEDBACK

                  Call (903) 231-2221
                  Send a voice message from https://theaudacitytopodcast.com/

                  MAILING ADDRESS

                  The Audacity to Podcast
                  PO Box 739
                  Burlington, KY 41005

                  21 min
                • 362. What Is the Best Day of the Week to Publish Podcast Episodes?

                  Should you publish your podcast episodes on a particular day of the week, avoid the weekends, publish on popular days, or something else?

                  In short: publish the same day as your previous episode.

                  (Watch for my next episode and article about the best time of day to publish!)

                  Please share this episode from your podcast app or https://theaudacitytopodcast.com/bestday

                  1. Consistency
                  • Podcasting 2.0 Podping: https://github.com/Podcastindex-org/podping
                  • 2. Consider your audience
                    3. Consider your content
                    4. Consider your "competition"
                    • Podchaser's study on the "best" day to publish a podcast: https://features.podchaser.com/learn/ebooks/best-day-to-publish-a-podcast/
                    • 5. Your audience will do whatever they want

                      ———

                      Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/

                      Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/

                      FEEDBACK

                      Call (903) 231-2221
                      Send a voice message from https://theaudacitytopodcast.com/

                      MAILING ADDRESS

                      The Audacity to Podcast
                      PO Box 739
                      Burlington, KY 41005

                      19 min
                    • 361. How to Make Episode Artwork Show in Podcast Apps (even in Apple Podcasts!)

                      You already know that your podcast needs top-level cover art to look great in all the podcast apps and directories. You can further enhance the experience for your audience and reinforce your branding with unique artwork for each episode. But you need to compensate for how each app might display the episode image.

                      Please share this episode from your podcast app or https://theaudacitytopodcast.com/episodeartwork

                      Quick tips for episode artwork
                      • 7 Kinds of Podcast Images for Marketing and Branding: https://theaudacitytopodcast.com/7-kinds-of-podcast-images-for-marketing-and-branding/
                      • 1. ID3 tags
                        • Zapier: https://theaudacitytopodcast.com/zapier
                        • Repurpose: https://theaudacitytopodcast.com/repurpose
                        • PA Software's ID3 Editor ($15): https://theaudacitytopodcast.com/id3editor
                        • Mp3Tag: https://mp3tag.de/en/
                        • 2. RSS feed
                          • Apple's : https://help.apple.com/itc/podcasts_connect/#/itcb54353390
                          • Podcasting 2.0's : https://github.com/Podcastindex-org/podcast-namespace/blob/main/docs/1.0.md#images
                          • Interjection: Apple Podcasts still won't display episode artwork
                            • Apple's : https://help.apple.com/itc/podcasts_connect/#/itcb54353390
                            • Apple Podcasts webpage preview: https://podcasts.apple.com/us/podcast/should-you-include-episode-numbers-in-episode-titles/id378425347?i=1000590151374
                            • No Agenda: https://noagendashow.net/
                            • 3. Chapters (episode artwork workaround for Apple Podcasts)
                              • My Podcasting 2.0 proposal to expand chapters to include notes, galleries, and more: https://github.com/Podcastindex-org/podcast-namespace/issues/400
                              • Is episode artwork worth making?
                                • 7 Kinds of Podcast Images for Marketing and Branding: https://theaudacitytopodcast.com/7-kinds-of-podcast-images-for-marketing-and-branding/
                                • My Instagram where I use episode artwork to promote my latest episodes: https://instagram.com/theDanielJLewis
                                • ———

                                  Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/

                                  Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/

                                  FEEDBACK

                                  Call (903) 231-2221
                                  Send a voice message from https://theaudacitytopodcast.com/

                                  MAILING ADDRESS

                                  The Audacity to Podcast
                                  PO Box 739
                                  Burlington, KY 41005

                                  27 min
                                • 360. Should You Include Seasons in Podcast Episode Titles?

                                  If your podcast uses seasons, you have multiple options for how to display them. Here's some guidance to help you decide!

                                  Please share this episode from your podcast app or https://theaudacitytopodcast.com/seasonsintitles

                                  • Should You Include Episode Numbers in Episode Titles? https://theaudacitytopodcast.com/should-you-include-episode-numbers-in-episode-titles/
                                  • Do you even need episode numbers?
                                    • Should You Podcast in Seasons?? https://theaudacitytopodcast.com/should-you-podcast-in-seasons-tap211/
                                    • Use the season RSS tags
                                      • Apple Podcasts RSS specs (called the "iTunes namespace"): https://help.apple.com/itc/podcasts_connect/#/itcb54353390
                                      • Podcasting 2.0's "podcast namespace": https://podcastnamespace.org/
                                      • tag with more features: https://github.com/Podcastindex-org/podcast-namespace/blob/main/docs/1.0.md#season
                                      • See how Apple Podcasts displays episode numbers: https://theaudacitytopodcast.com/should-you-include-episode-numbers-in-episode-titles/
                                      • Use your webpage field and groups, if available
                                        • Captivate: https://theaudacitytopodcast.com/captivate
                                        • SecondLine Themes: https://theaudacitytopodcast.com/secondlinethemes
                                        • Podpage: https://theaudacitytopodcast.com/podpage
                                        • Podcastpage: https://theaudacitytopodcast.com/podcastpage
                                        • Seasons in titles
                                          • My retired podcast about the Once Upon a Time TV show: https://oncepodcast.com
                                          • Put seasons on all episodes, if possible
                                            How to write the seasons
                                            Are seasons worth it?

                                            ———

                                            Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/

                                            Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/

                                            FEEDBACK

                                            Call (903) 231-2221
                                            Send a voice message from https://theaudacitytopodcast.com/

                                            MAILING ADDRESS

                                            The Audacity to Podcast
                                            PO Box 739
                                            Burlington, KY 41005

                                            27 min
                                          • 359. Should You Include Episode Numbers in Episode Titles?

                                            If your podcast uses episode numbers, you have multiple options for how to display them. Here's some guidance to help you decide! But I'll give this warning: it's, unfortunately, more complicated than it should be!

                                            Please share this episode from your podcast app or https://theaudacitytopodcast.com/numbersintitles

                                            Do you even need episode numbers?
                                            • Are episode numbers REALLY necessary? https://theaudacitytopodcast.com/are-podcast-episode-numbers-really-necessary-in-podcasting-show-notes-tap175/
                                            • Pretty Links Pro: https://theaudacitytopodcast.com/podcasting-resources/pretty-links-pro/
                                            • Use the episode-number RSS tags
                                              • Apple Podcasts RSS specs (called the "iTunes namespace"): https://help.apple.com/itc/podcasts_connect/#/itcb54353390
                                              • Podcasting 2.0's "podcast namespace": https://podcastnamespace.org/
                                              • tag with more features: https://github.com/Podcastindex-org/podcast-namespace/blob/main/docs/1.0.md#episode
                                                Use your webpage field, if available
                                                • Captivate: https://theaudacitytopodcast.com/captivate
                                                • SecondLine Themes: https://theaudacitytopodcast.com/secondlinethemes
                                                • Podpage: https://theaudacitytopodcast.com/podpage
                                                • Podcastpage: https://theaudacitytopodcast.com/podcastpage
                                                • How episode numbers work with title tags
                                                  • The Audacity to Podcast in Apple Podcasts: https://theaudacitytopodcast.com/applepodcasts
                                                  • RABBITS in Apple Podcasts: https://podcasts.apple.com/us/podcast/rabbits/id1209601557
                                                  • Put episode numbers in normal titles as fallbacks (yes, this is acceptable)
                                                    Put episode numbers in post titles for website visitors
                                                    Do not include episode numbers in the HTML or social shares</h2>
                                                    <ul>
                                                    <li>Yoast SEO: <a href="https://wordpress.org/plugins/wordpress-seo/">https://wordpress.org/plugins/wordpress-seo/</a></li>
                                                    <li>All in One SEO: <a href="https://wordpress.org/plugins/all-in-one-seo-pack/">https://wordpress.org/plugins/all-in-one-seo-pack/</a></li>
                                                    <li>Social Warfare: <a href="https://theaudacitytopodcast.com/socialwarfare">https://theaudacitytopodcast.com/socialwarfare</a></li>
                                                    </ul>
                                                    <h2>How to write the episode numbers</h2>
                                                    <h2>Are episode numbers worth it?</h2>
                                                    <h2>What should you do?</h2>
                                                    <p>———</p>
                                                    <p>Start and grow your own podcast for passion and PROFIT! Learn more and follow at <a href="https://theaudacitytopodcast.com/">https://theaudacitytopodcast.com/</a></p>
                                                    <p>Know, engage, and grow your audience with the power of podcast reviews! <a href="https://mypodcastreviews.com/">https://mypodcastreviews.com/</a></p>
                                                    <p>FEEDBACK
                                                    Call (903) 231-2221
                                                    Send a voice message from <a href="https://theaudacitytopodcast.com/">https://theaudacitytopodcast.com/</a></p>
                                                    <p>MAILING ADDRESS
                                                    The Audacity to Podcast
                                                    PO Box 739
                                                    Burlington, KY 41005</p>
                                                    54 min
                                                  • No Episode, Only Egg Nog

                                                    There's no episode this week. Instead, I'd love for you to try my own egg nog recipe for whatever you want to pay!



                                                    Click here to get my egg nog recipe!



                                                    My son and I created this recipe together after many trials, and it's now my whole family's favorite egg nog and it goes fast at Christmas time!



                                                    Pay whatever you feel the recipe (or The Audacity to Podcast) is worth to you. You can pay nothing, or come back to “repurchase” it later if you'd like to support it!



                                                    Try my delicious egg nog recipe!



                                                    And please let me know what you think, or leave a review on the page!



                                                    But hurry, I'll keep this available only through December 31!


                                                    9 min
                                                  • 358. How to Promote Old Podcast Episodes

                                                    Your podcast episodes don't have to "expire" once the next episode is released. With some strategy, you can use your old episodes to continue growing and engaging your audience!

                                                    Please share this episode from your podcast app or https://theaudacitytopodcast.com/oldepisodes

                                                    Why bother sharing old episodes?
                                                    1. Make timeless content
                                                    • The NewsWorthy podcast: https://www.thenewsworthy.com/
                                                    • How to brainstorm future podcast topics: https://theaudacitytopodcast.com/how-to-brainstorm-future-podcast-topics-tap195/
                                                    • 2. Repost on social networks
                                                      • SocialJukebox: https://theaudacitytopodcast.com/socialjukebox
                                                      • MeetEdgar: https://theaudacitytopodcast.com/meetedgar
                                                      • Why SecondLine Themes are my new favorite WordPress themes for podcasters: https://theaudacitytopodcast.com/these-are-the-new-best-wordpress-themes-for-podcasters-tap336/
                                                      • 3. Reference old episodes in new content
                                                        • Link Whisper: https://theaudacitytopodcast.com/linkwhisper
                                                        • 4. Include episodes in an email automation sequence
                                                          • MailChimp: https://theaudacitytopodcast.com/mailchimp
                                                          • ActiveCampaign: https://theaudacitytopodcast.com/activecampaign
                                                          • ConvertKit: https://theaudacitytopodcast.com/convertkit
                                                          • Aweber: https://theaudacitytopodcast.com/aweber
                                                          • 13 ways to use an email list for your podcast: https://theaudacitytopodcast.com/13-ways-to-use-an-email-list-for-your-podcast-tap198/
                                                          • 5. Share relevant episodes in comments
                                                            • The Reddit post that inspired this episode: https://www.reddit.com/r/podcasting/comments/ym3w6m/how_do_you_drive_audience_to_older_episodes/
                                                            • My comment on the Reddit post: https://www.reddit.com/r/podcasting/comments/ym3w6m/comment/iyd5bql/
                                                            • 6. Reshare episodes when timely

                                                              ———

                                                              Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/

                                                              Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/

                                                              FEEDBACK

                                                              Call (903) 231-2221
                                                              Send a voice message from https://theaudacitytopodcast.com/

                                                              MAILING ADDRESS

                                                              The Audacity to Podcast
                                                              PO Box 739
                                                              Burlington, KY 41005

                                                              21 min

                                                            About The Audacity to Podcast® - tips and how to start and grow profit in podcasting

                                                            From the publisher's feed

                                                            I believe podcasting is the BEST way for YOU to share a message to change the world! I give you the guts and teach you the tools to launch and improve your own podcast for passion and P.R.O.F.I.T.…

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