The Authentic Audience Podcast

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Krista sits for a second time with Gay Hendricks. Gay is a psychologist, author, and public speaker whose latest book, The Genius Zone: The Breakthrough Process to End Negative Thinking and Live in True Creativity, will be published in June. As a lifelong meditator, Gay knows that looking inwards, accepting the full spectrum of our emotions, and getting clear on what makes us happy can help us access our natural creativity. He believes that everyone has a spark of genius inside them: we just need to ask ourselves the right questions to bring it to the surface. Gay encourages listeners to dedicate more time to their creativity and suggests taking the time to sit quietly alone for ten minutes and think about what inspires them and what they most love to do. Although he has appeared on numerous TV shows, including Oprah, Gay thinks of himself as a writer who speaks rather than a speaker who writes. He describes how he likes to dedicate the first few hours of the morning to his writing and reveals how the Covid pandemic has motivated him to move more of his courses and seminars online.

Links from Episode:

The Hendricks Institute Website

The Big Leap by Gay Hendricks

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Krista interviews the other half of Authentic Audience, her husband, best friend, and business partner, Clay Ripma.  This month Krista and Clay are celebrating four years of being in business together, and they talk about the twists and turns their lives have taken along the way. They reveal how losing one of their major clients due to the pandemic forced them to diversify their business and reshape their vision for the future. With encouragement from their mentor, Erin Weed, Clay has decided to pursue his own entrepreneurial opportunities. He is now the co-owner of Vestmap, an app that provides real estate investors with data to make informed decisions about their property investments. Even though his focus has shifted, Clay will still be around to help with the big projects, and in the meantime, Krista is doubling down on all things Authentic Audience. During his rapid-fire questioning round, Clay reveals he likes to daydream about the economy, is scared of bears, and is resistant to the prospect of participating in a Full Moon Share Circle.

Links from Episode:

Vestmap’s Website: www.vestmap.com

Clay's Instagram: @clay_the_ripper

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Krista interviews Lindsey Simcik and Krista Williams, the hosts of the Almost 30 podcast. Lindsey and Krista are leaders, disruptors, change-makers, and vulnerable human beings who share their learnings and experiences through their podcasts, courses, music, and words. Today, they talk about how they manage to stay true to themselves and keep their community onboard as they change and evolve as people. Lindsey describes how she takes time to integrate her experiences before sharing them so she can speak from a healed and grounded place, and Krista reveals that her priority is not the size of her Instagram following or the success of her brand but the ability to live in harmony with her authentic self. 

They are both super-grateful for the kindness and support they get from their online community. However, they have learned not to take either the positive or the negative comments they receive too personally, and as influencers, they have resisted the opportunity to speak on topics that are outside of their area of expertise. Lindsey has recently embarked on a solo venture, the Sacredness of Being Single program, and both she and Krista are excited about the opportunity to express themselves individually while still being part of a supportive business.

Links from Episode:

Almost 30 Podcast: almost30.com/episodes

Almost 30 Instagram: @almost30podcast

Lindsey’s Instagram: @lindseysimcik

Krista’s Instagram: @itskrista

Sacredness of Being Single: almost30.com/the-sacredness-of-being-single

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Krista introduces her Authentic Selling Bootcamp and interviews her friend and mentor, Dan Austin, who is excited to be collaborating with her in this new venture. Dan is an entrepreneur, sales coach, and senior-level executive in business strategy with over 25 years of experience in the eCommerce and enterprise technology industries. His mission is to help people understand that selling shouldn’t be scary. In fact, Dan believes that selling can be invigorating if it’s done in a way that’s honest, authentic, and in service to the customer. He describes how to adopt a principled and effective approach to selling and explains how to build relationships with customers based on the three Cs of connection, contribution, and continuity. In their six-week Marketing & Sales Mentorship course, Krista and Dan will take an in-depth look at the types of tactics and techniques that are guaranteed to help you connect with your customers and grow your revenue without losing your authenticity. The course runs from April 8th to May 13th, and enrolment ends on April 1st.

Links from Episode:  

The Authentic Selling Bootcamp: learn.authenticaudience.co/authentic-selling-bootcamp

Dan's LinkedIn: linkedin.com/in/danaustin

Authentic Audience Website: authenticaudience.co

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We’ve all got a story to tell, and Krista’s guest, Stacey Engle, can help you share yours. Stacey is an executive coach, growth strategist, and the creator of Authority Lab, an intensive online program that helps entrepreneurs build authentic personal brands. Stacey encourages her clients to get super-clear on their purpose, clarify what they have to offer, and develop the confidence to share it with the world. She believes in human-centered brands that connect with their customers through powerful storytelling, and her online program is designed to help people understand their own stories: where they’ve come from, who they are now, and what they want to achieve in the future. 

Connect with Stacey:

Website: staceyengle.com

Instagram: @staceyengleseattle

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In this episode, Krista catches up with her mental health buddy Cori Orak. Cori is an extroverted-introvert, an empath, a fellow anxiety sufferer, and a mental health advocate. She is also the co-owner of the artisanal travel bag company, Ethnotek. Krista and Cori were introduced to each other by Emory Hall and, although Cori has been living in Bali since the pandemic began, she has kept in touch with Krista regularly and supported her through her struggles with anxiety.

In today’s show, Cori opens up about the loneliness of being an entrepreneur and explains how the pandemic has caused additional stress in her personal and professional life. She describes how she has learned to give herself permission to feel emotional and vulnerable and has made an effort to understand and manage her energy. As an empath (and a woman who works with her husband), Cori understands the need to spend some time alone. She also knows how to say no to people and set boundaries that prevent others from making unreasonable demands on her energy and time. To help others benefit from her experience in life and business, Cori has started mentoring startups and holding accountability meet-ups. In her capacity as a mentor, she advises small business owners on how to plan for and handle sustainable growth. Both Cori and Krista advocate for a more balanced approach to business. They understand the importance of leaving space for themselves and taking measures to avoid the burnout and exhaustion that can occur as a result of chronic overwork. 

Connect with Cori:

Website: coriorak.com

Instagram: @coriorak

Ethnotek Website: ethnotek.com

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Krista speaks with Krystal Kitahara and Kristine Freeman from Yummi Karma, an all-woman cannabis company based in Orange County, California. Yummi Karma aims to normalize the use of cannabis, and Krystal, the company’s founder, describes how its first tincture, Drift Away (a dreamy mixture of magnesium, melatonin, chamomile, lavender, and cannabis), was initially devised to treat her mother’s insomnia. 

Today, Yummi Karma produces a wide range of tinctures and lotions designed to soothe the mind, body, and soul. Krystal is particularly proud of the products it makes for women, and marketing manager Kristine Freeman, explains how its skincare lotions have been designed to look, smell, and feel like they come from a high-end beauty store but contain the added bonus of beneficial cannabinoids. As someone who has used marijuana to self-medicate since she was a teenager, Krista reflects on how the culture (and the law) around cannabis have changed and how microdosing has made it easier and healthier for her to use it to alleviate her anxiety. 

Connect with Yummi Karma:

Website: yummikarma.com

Instagram: @yummikarma

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Krista talks money with Holly Morphew, award-winning financial coach, founder of Financial Impact, and author of Simple Wealth. According to Holly, it’s never too late to learn to budget, get to grip with your finances, and start building your personal wealth. She believes that the process of wealth creation is 20% strategy and 80% psychology and she shares her suggestions for creating an abundance mindset that will dispel your sense of shame about money and put you on the path to financial success. She talks about the simple budgeting practices that enabled her to pay off $67,000 in credit card debt and describes how financial security brought her freedom and helped her to reconnect with her values. For Holly, looking after your money is the ultimate form of self-care and she emphasizes that it’s not how much money you make that matters, it’s how much you keep and what you do with it that counts. 

Connect with Holly:

Website: financialimpact.com

Simple Wealth Book: financialimpact.com/simplewealth

Instagram: @hollymorph

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In this special episode to celebrate the second anniversary of her podcast, Krista is joined by her old boss, roommate, and friend, the Yoga Girl, Rachel Brathen. Rachel is an internationally famous yogi, a New York Times best-selling author, and the owner of Island Yoga in Aruba, the largest yoga studio in the Caribbean. During their catch-up conversation, Krista and Rachel share stories about their personal and professional journeys and reflect on how hard they’ve worked to get to where they are today. Rachel describes how motherhood has changed her priorities and she talks about learning to slow down and relinquish control over certain aspects of her business. She also reveals why, despite having 2 million followers on Instagram, she’s recently made a conscious decision to cut down on the amount of content she shares on social media. Rachel gives Krista some straightforward advice about how to handle haters online and she stresses the importance of self-care, explaining that taking care of yourself is the best way to serve your family, your business, and your community.

Connect with Rachel:

Website: yogagirl.com

Instagram: @yoga_girl

This episode is proudly sponsored by Aud & El (audandel.com) Use code Krista10 for 10% off your order

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