The B2B Playbook

This week we sit down with B2B BoFu content expert Lashay Lewis, who shares her strategy and secrets of a Bottom of Funnel Content Strategy that converts and captures demand.

She unveils the intricacies of tailoring content to drive conversions, providing practical strategies to nurture prospects effectively at the final stage of the buying journey.

Tune in and learn:

+ techniques for measuring and optimizing the impact of your Bottom of Funnel content

+ how to create compelling content that resonates with late-stage prospects

+ strategies to align your sales and marketing efforts for cohesive funnel progression

This episode is a must-watch for marketers aiming to refine their Bottom of Funnel strategy and drive meaningful engagement that converts. Transform your approach and witness the power of targeted content in action!

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00:03:30 Unveiling the Power of SEO in B2B

00:07:00 Crafting Your B2B Narrative

00:10:30 The Secret Sauce: Bottom of Funnel Content

00:14:00 Fine-Tuning Your BOFU Approach

00:17:30 Key Strategies in BOFU Optimization

00:21:00 Aligning Content with Sales Goals

00:28:00 Measuring Content Success

00:35:00 Sales and Marketing: A Symbiotic Relationship

00:38:30 Advanced Techniques in BOFU Content

00:42:00 ROI Maximization Strategies

00:45:30 Content Scalability Secrets

00:49:00 Unlocking New Opportunities with Content

00:52:30 Driving Engagement: Next-Level Tactics

01:03:00 Recap: Key Takeaways

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/the-b2b-incubator

S05 E122 - The B2B Playbook

#b2b #b2bmarketing #bottomoffunnel #contentstrategy #demandgeneration

#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

Demand Generation is the strategy that B2B organisations need to scale their businesses effectively. But when you ask marketers what demand generation means, you get so many different answers.

In this interview, Founder of The B2B Playbook, George Coudounaris, gives away their simple 3 Step Strategy for Demand Generation. We also go into topics like:

+ how to create and capture demand

+ the strategy you need to drive more demand

+ how you can do this in an efficient way with limited resources

PLUS at the end we share some examples of companies that have taken this strategy and used it to make their marketing team the main driver of pipeline for their business.

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00:05:00 Deep Dive into Demand Creation

00:07:30 The 5 BEs Demand Generation Framework

00:11:30 Balancing Demand Creation & Capture

00:12:00 Scaling Demand Creation & Capture

00:18:00 Getting Buy-In for Demand Creation

00:20:30 Challenges in B2B Demand Generation

00:22:30 Earning Trust in Marketing

00:25:30 Content Repurposing & Tools

00:30:00 Leveraging Technology for Demand Creation

00:31:10 The B2B Incubator's Unique Approach

00:33:10 Perfecting Campaigns with Team Collaboration

00:35:00 Real-World Impact of Demand Creation

00:37:50 B2B Demand Generation for Small Teams

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/the-b2b-incubator

S05 E121 - The B2B Playbook

#demandgeneration #demandgen

#b2bmarketing

This week we have a 7x ex-head of sales - turned marketing expert on The B2B Playbook - Adem Manderovic!

He's combined his unique experience as both an 'old school' seller and a modern marketer to bring us an advanced, holistic Demand Generation framework that drives better commercial outcomes called Closed Circuit Selling.

Tune in and learn:

+ why marketers need to 'Catalogue the Market'

+ how and why you need to validate a channel before you begin

+ why marketers need to 'go backwards to go forwards'

And most importantly, the business acumen that has been lost by marketers and sales people alike that is now more important than ever.

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SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

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00:00 Welcome and Introduction to Adem Manderovic

05:00 Understanding Commercial Acumen in B2B

10:00 The Concept of Closed Circuit Selling

15:00 Addressing Sales and Marketing Disconnection

20:00 Effective Demand Generation Tactics

25:00 Enhancing Customer Journeys and Experiences

30:00 Marketing and Sales Alignment Strategies

35:00 Crafting Persuasive Sales Content

40:00 Future Trends in B2B Sales and Marketing

45:00 Wrapping Up: Key Insights and Takeaways

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/the-b2b-incubator

S05 E120 - The B2B Playbook

#b2b #b2bmarketing #digitalmarketing

#b2bsaas #contentstrategy #demandgeneration

#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

It's the grand finale of Season 5 of The B2B Playbook, so we're giving you the TL;DL version! We show you what it means to 'Be The Best' when it comes to your demand generation marketing, exploring cutting-edge concepts like neuroscience in marketing and the burgeoning role of educational ecosystems.

This also means that we're at the end of our 5 BEs Framework for demand generation. We've been sharing it with you step-by-step now for 119 episodes - pretty crazy!

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00:00:00 Introduction to Season Five Recap

00:03:40 Exploring 'Be the Best'

00:07:00 Neuroscience in B2B Marketing

00:10:30 Applying the 5 BEs Framework

00:14:10 Fun Tactics from Big Brands

00:17:00 Ethical Concerns in Marketing

00:20:30 Building an Education Ecosystem

00:24:00 Consistency and Success in Marketing

00:27:20 Challenges in Implementing Strategies

00:31:10 Future of Education Ecosystems

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/the-b2b-incubator

S05 E119 - The B2B Playbook

#b2b #b2bmarketing #digitalmarketing

#b2bsaas #contentstrategy #demandgeneration

#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

Still struggling to keep up with content creation?

Even with a system in place, new channels and their content requirements can quickly blow out your workload.

We’re here to help, particularly you small business marketers!

We recap our content repurposing framework and process, but also give you some great tips on how to take it to the next level!

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Dream 100.

Remember that great concept we talked about all those episodes ago, way back in season 1?!

Well now it’s time to leverage that concept when making the most of affiliates and partnerships!

This week, we’ll tell you why it’s so powerful and when to look into it. As well that, we’ll give you a simple framework and process to go about getting these going.

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Scale can be a problem in itself..

As your business grows, the mission gets fuzzy and the brand gets harder to explain.

That can happen internally and externally.

It makes it harder for your brand to stand out, and certainly makes your job as a B2B marketer harder!

If it’s hard for your team to remember the tagline, how will your customers remember what it is that you do and your potential customers to understand your value?

That’s where revisiting your storybrand comes in.

This week, we not only revisit what that’s all about, but also give you practical examples and tips on how you can use it at the Be Better stage of your B2B marketing journey.

Links Mentioned:

A Stanford study by Gordon Bower and Michal Clark in 1969

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

How did we go from performance marketers that nobody knew, to some of the most recognizable and leading voices in the Demand Generation community?

In this episode, we go deep into how we have applied our own 5 BEs Framework for Demand Generation to our own business, sharing the strategy and tools we used to help execute it. Not only do we share our wins, but our challenges, learnings, and the role of feedback in refining our approach. Get ready to be empowered with practical insights that can reshape your approach to B2B marketing and drive tangible results.

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00:00 - Introduction

05:00 - Transitioning to B2B Marketing

10:00 - Building the 5B's Framework

15:00 - Applying the Framework

20:00 - Insights and Mistakes

25:00 - Refining and Implementing Strategy

30:00 - Expanding Reach and Learning

35:00 - The Importance of Feedback

40:00 - Future Plans and Adjustments

45:00 - Conclusion and Key Takeaways

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/the-b2b-incubator

S05 E118 - The B2B Playbook

#b2b #b2bmarketing #digitalmarketing

#b2bsaas #contentstrategy #demandgeneration

#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

Are you ready to transform your B2B demand gen marketing strategies? Dive into this episode of The B2B Playbook, where we unravel the most effective content framework for demand generation marketers.

Understand the intricacies of influencing buying journeys and discover how to utilize these insights to make a significant impact in your B2B space. From exploring the five stages of awareness to implementing practical, actionable strategies, this episode is a goldmine for anyone looking to elevate their B2B marketing game.

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SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

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00:00 - Introduction to B2B Playbook

03:50 - Understanding Demand Generation

10:00 - Uncovering the Five Stages of Awareness

15:30 - Addressing the Unaware Stage

21:10 - Tackling the Problem Aware Stage

27:40 - Exploring Solution Aware Content

34:00 - Delving into Product Aware Content

40:50 - Most Aware Stage: The Final Push

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bincubator.com/

S05 E117 - The B2B Playbook

#b2b #b2bmarketing #digitalmarketing

#b2bsaas #contentstrategy

Make an offer SO DAMN GOOD that your customer feels stupid saying ‘NO’ to it.

That’s the challenge we laid down to our B2B marketers in this episode of The B2B Playbook. Now, most marketers when they think about an ‘irresistible offer’ turn their minds to pricing, free trials, or overpromising with huge commercial outcomes.

But that’s not a sustainable approach. And here at The B2B Playbook, we’re all about long term b2b demand generation strategies that scale.

An ‘irresistible’ offer is about creating an offer so perfectly aligned with your customers’ deepest needs that they would find it irrational to decline. So today, through our easy to follow seven-step process, we’ll show you how you can transform your offer from ‘just another option’ to the obvious choice for your Dream Customer.

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00:00 - Introduction to Crafting Irresistible Offers

00:03:34 - Niching Down for Better Targeting

00:07:00 - Understanding Your Dream Customers

00:10:36 - Defining Unique Value Propositions

00:13:00 - Effective Positioning Strategies

00:15:20 - Determining Your Pricing Strategy

00:18:00 - Big Fish, Small Pond Positioning

00:21:00 - Crafting and Testing Your Offer

00:24:05 - Real-World Positioning Insights

00:27:20 - Crafting Irresistible Offers

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/the-b2b-incubator

S05 E116 - The B2B Playbook

#b2b #b2bmarketing #digitalmarketing

#b2bsaas #demandgeneration