The B2B Playbook

This week on The B2B Playbook, we take you on a WILD journey where we turned a modest $500 investment into a thriving LinkedIn Ads campaign. We put our money where our mouth is and show you the demand generation strategy we used to create a campaign that generated a ROAS of 38:1 in pipeline.

Join us as we unveil the strategies, collaborations, and insights that made the campaign so successful. Tune in now to witness a marketing experiment come to life, achieving remarkable results and setting the stage for future successes. It's a story of growth, learning, and triumph that you won't want to miss!

Get the strategy, templates and tools we used to launch this campaign here: https://theb2bplaybook.com/the-perfect-b2b-marketing-campaign

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00:00 Introduction: Campaign Goals and ROI

10:00 Analyzing Initial Results and ROI from LinkedIn Ads

18:30 Discussing Cohort Capacity and Revenue

19:20 Partner Incentives and Rewards

26:10 Attribution Challenges and Strategies

29:20 Leveraging Qualitative Data

30:00 Refining Customer Targeting

37:20 Program Duration and Customer Satisfaction

38:00 Addressing Sales Friction

38:30 Discussing the 12-Week Program Timeframe

50:30 Future Strategies and Customer Journeys

51:00 Adjusting Messaging and Positioning

51:20 Applying the 80-20 Rule for Efforts

51:30 Engaging Newsletter Subscribers

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bincubator.com/

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S05 E105 - The B2B Playbook

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#b2b #b2bmarketing #digitalmarketing

#b2bsaas #demandgeneration #linkedinads

Thinking outside the box when it comes to following a B2B Marketing framework.

It’s almost a paradox to go outside the framework, but that’s exactly what we’re asking you to do!

Or more accurately, challenge yourself to look at the application of the framework differently each time you go through it.

We talk about what this looks like, why it’s important to do so and how to practically take action on this overarching principle when it comes to continuing to apply the 5 Be’s Framework over time.

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GET the latest CONTENT: https://theb2bplaybook.com/

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00:00 Introduction: Tactical Execution

00:20 The Purpose of the B2B Playbook

01:00 Overview of the Fifth B: "Be the Best"

01:50 The Importance of Creativity in Marketing

02:50 Thinking Outside the Framework

03:40 The Role of AI in Modern Marketing

14:50 Reviewing the Framework Regularly

16:10 The Repetitive Nature of Marketing Tasks

19:10 The Role of Data in AI-Driven Marketing

21:30 Making Marketing Personal and Memorable

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bincubator.com/

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S05 E104 - The B2B Playbook

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#b2b #b2bmarketing #digitalmarketing

#b2bsaas

Dive deep into the world of B2B marketing with our latest episode of The B2B Playbook! Discover the Five B's Framework, the power of regular review, and the importance of staying updated with your audience. Whether you're a seasoned marketer or just starting out, this episode offers valuable insights and strategies to elevate your B2B marketing game. Don't miss out on the secrets to mastering B2B marketing. Watch now

As we dive into the details of Be The Best, we’re first covering some overarching concepts for this stage of the framework.

On a similar level to key principles like the 80/20 principle, we cover the concepts of The Circular Framework and Sharpening The Saw in detail.

But as is our style, we try to make it as practical as possible. This quick overview is only the starting point. These concepts will continue to pop up throughout the season, but be sure to lay the foundations with an understanding of what they’re all about in this episode!

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GET the latest CONTENT: https://theb2bplaybook.com/

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00:00 Introduction to the B2B Playbook

01:00 Overview of the Five B's Framework

08:00 Importance of Regular Review

09:00 The Value of Templates in B2B Marketing

12:10 Big Picture Priorities in Marketing

13:40 Revisiting Foundations for Better Alignment

16:00 The Concept of "Be the Best"

18:40 The Framework as a Tool for Growth

19:50 Sharpening the Saw and the 80-20 Rule

20:30 Key Takeaways from the Episode

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bincubator.com/

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S05 E103 - The B2B Playbook

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#b2b #b2bmarketing #digitalmarketing

#b2bsaas

We’re here at the final BE of the 5 Be’s Framework and the 5th season of the podcast!

With just over 100 episodes under our belts, we still feel like we’re just getting started. And that’s the sort of optimism about B2B marketing that we hope to pass on in this season as well!

Here we cover some overarching themes to guide you in going forward with our framework, as well as some further areas of study that become more general in nature, but can still have a big impact on your B2B marketing workflow. And we round things off with some interesting topical themes and hopefully another series of great interviews with experts.

Looking forward to another great and HELPFUL season ahead for the podcast!

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GET the latest CONTENT: https://theb2bplaybook.com/

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00:00 Different Definitions And Processes For Addressing Issues

01:32 Becoming The Best: A Framework For B2b Marketing Success

05:24 The Circular Evolution Of The Five Bs Framework

09:03 The Value Of Having A Framework

10:19 Cross-functional Examples For Success: Rethinking Sales Tactics

12:18 Adapting Tactics For Building Relationships With Dream Customers

15:00 Crafting An Irresistible Offer For Your Dream Customer

17:10 Building Educational Content To Attract Customers: Lessons From Hubspot And The B2B Playbook

18:19 Exploring The Importance Of Addressing Issues And Defining Broken

21:18 The Importance Of Framework Over Short-term Tactics

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bincubator.com/

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S05 E102 - The B2B Playbook

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#b2b #b2bmarketing #digitalmarketing

#b2bsaas

🎬 How do you prove that your B2B marketing campaigns are helping drive revenue for your business? As B2B marketers, it feels like we're constantly having to report prove our worth to both leadership and sales.

Sure, the latest campaign led to traffic and leads... but nobody really cares about that.

They want opportunities and REVENUE!

So we show you how you can track the performance of your marketing campaigns, and what REPORTING you need to set up to make it easy to see your activities are impacting revenue.

This is part of our experiment to see if, along with 4 of THE BEST marketers in the business, we can create THE PERFECT b2b marketing campaign. 🚀

SUBSCRIBE and follow the Journey: https://theb2bplaybook.com/linkedin-ads-that-drive-pipeline-revenue/

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SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

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23:50 Understanding Ad Duplication

24:20 Importance of Social Proof in Ads

25:00 Discussing Attribution Types

28:20 Creating Reports with UTMs

29:00 Visualizing Data by Original Source

29:40 Setting Filters for Reports

35:00 Analyzing Ad Interactions

35:20 Mapping the Customer Journey

36:20 Using Different Report Visualizations

36:30 Filtering Reports by UTM

41:30 Analyzing Ad Interactions by Company

42:10 Breaking Down Interactions by Company

43:10 Setting Limits for Data Visualization

43:30 Analyzing Ad Groups and Companies

50:00 Wrapping Up the Discussion

50:20 Q&A Session with Monica

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bincubator.com/

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The B2B Playbook

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#b2b #b2bmarketing #hubspot #marketingoperations

If you're a B2B marketer with limited resources, in a small team and you're struggling to drive pipeline and revenue for your business - keep reading!

SEE THE PROGRAM: https://theb2bplaybook.com/the-b2b-in...

In this episode, we share the details of our 12 week program - The B2B Incubator.

It gives you:

- The strategy

- The templates

- The tools

AND live Q&As with B2B expert George Coudounaris

... all to drive more DEMAND for your brand.

See why B2B marketers like you love it: https://theb2bplaybook.com/the-b2b-in...

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SUBSCRIBE to our channel:   

 / @theb2bplaybook  

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

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00:00 Building A Demand Engine For Increased Revenue In 12 Weeks

03:50 The Importance Of Building A Demand Engine For Business Growth

07:26 Driving Business Forward With A Firm Demand Generation Strategy

11:47 Interactive Learning And Q&A Sessions For Business Strategy Execution

13:49 Building A Helpful Demand Engine: Creating Relationships At Scale

18:15 The B2B Incubator: Honest Reviews And Money-back Guarantee

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Key Takeaways:

1. The program consists of roughly an hour's worth of material

2. After the material, there are tasks to be completed

3. The tasks are practical and relevant to your business

4. A canvas template is provided to document your strategy and execution plan

5. Live Q&A sessions are held every two weeks where you can ask specific questions about your circumstances

6. People have enjoyed the live Q&A sessions

7. There is a waitlist for the program, but there is also other helpful content available on the playbook and incubator

8. Leaving a review or sharing the show with others would be greatly appreciated

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S04 E100 - The B2B Playbook

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#b2b #b2bmarketing #digitalmarketing

#b2bsaas #demandgeneration

🎬 How do you create LinkedIn Ads that lead to pipeline and REVENUE? What if you don't have a very big ads budget to play with? What objectives should you use?

What about creative??

We only had $500 to play with, so we had LinkedIn Ads expert Justin Rowe come in and devise a plan to make us ROI positive as soon as possible.

This is part of our experiment to see if, along with 4 of THE BEST marketers in the business, we can create THE PERFECT b2b marketing campaign. 🚀

SUBSCRIBE and follow the Journey: https://theb2bplaybook.com/creating-b2b-landing-pages-that-convert/

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SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

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00:00 - Turning A Referral Fee Into A Lucrative Campaign: The Monica Experiment

05:38 - Utilizing Warm Audiences And Expert Positioning For Effective Advertising Campaigns

08:42 - The Power Of Organic Impressions And Combining Elements In Paid Ads

11:56 - Overview Of Creative Strategy For Cold And Warm Audiences

17:41 - Testing Strategies For B2B Demand Generation Marketing

25:45 - Prioritizing And Generating Demand From Dream Customers

28:50 - Addressing The Limitations Of Google Ads And The Need For Demand Creation

32:15 - Recommended Objectives For LinkedIn Ads

36:37 - Challenges And Strategies For Optimizing Ad Platforms

41:08 - Evaluating Campaign Performance And Testing Landing Pages

44:53 - Considerations For Audience Selection And Delivery Optimization In Advertising Campaigns

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bincubator.com/

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The B2B Playbook

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#b2b #b2bmarketing #digitalmarketing #landingpage #copywriting

🎬 How can you create the PERFECT landing page for your B2B business? And what copywriting techniques can you use to help you convert MORE TRAFFIC into paying customers?

We've got copywriting and landing page wizard Jess Cook to show us exactly how.

This is part of our experiment to see if, along with 4 of THE BEST marketers in the business, we can create THE PERFECT b2b marketing campaign. 🚀

SUBSCRIBE and follow the Journey: https://theb2bplaybook.com/creating-b...

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SUBSCRIBE to our channel:   

 / @theb2bplaybook  

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

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02:40 Introduction and Setting Expectations

03:00 The Power of Customer Interviews

29:50 The Rule of Threes and User Behavior

30:20 Skimming and the Importance of Brevity

31:00 Customer Interviews and Identifying Problems

31:30 Discussing the Customer Interview Section

41:30 Feedback on the Application Form

42:00 The Placement of the Application Form

55:20 Discussing the "Homepages for Humans" Course

56:00 Conclusion and Next Steps

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bincubator.com/

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The B2B Playbook

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#b2b #b2bmarketing #digitalmarketing #landingpage #copywriting

Are you a B2B marketer struggling to navigate the challenges of a down economy? You're not alone. But what if we told you that even in tough economic times, you can still generate demand and prove your worth?

Today we dive deep into the strategies that successful B2B marketers use to thrive in a down economy. We'll share insights on how to optimize your marketing strategy, navigate budget cuts, and continue generating demand when the going gets tough.

From understanding high intent keywords and leveraging Google's AI tools for better audience targeting, to efficient remarketing strategies and focusing on your Ideal Customer Profiles (ICPs), we've got you covered.

This episode is more than just a discussion - it's a treasure trove of actionable insights that can help you not just survive, but thrive in a down economy.

So, are you ready to turn the tide and make the most of your B2B marketing efforts? Hit play and let's get started!

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SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

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00:00 Opening

01:17 The Challenge: Proving Your Worth in a Down Economy

11:48 Leveraging High Intent Keywords in Economic Downturn

16:35 Budget Efficiency: Remarketing Strategies in a Down Economy

19:12 Key Takeaway: Prioritizing ICPs in Budget Cuts

20:24 Pressure & Creativity: Thriving in a Tough Economy

21:47 Redefine Best Customers for Effective Demand Generation

27:56 Leverage The Dream 100

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bincubator.com/

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S04 E97 - The B2B Playbook

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#b2b #b2bmarketing #digitalmarketing

#b2bsaas

🎯 Join us on a mission to create The Perfect B2B Marketing Campaign! 💼✨ We know that every great campaign begins with customer research, and that's exactly where we're starting! 📚

In this exciting video, our Customer Interview expert Ryan Gibson 👨‍💼 will take you behind the scenes as he interviews our Dream Customer, Monica, to uncover valuable insights that will fuel our next marketing campaign. 🤔💡

Get ready for a full extract of the interview, where Monica shares her thoughts and experiences. 🗣️💭

But that's not all! 🌟 Join us as we dive into Ryan's insightful analysis of the interview and discover how we're leveraging those precious insights to supercharge our marketing campaign. 📈✨

Don't miss out on this epic journey! 🚀

🔥 Click here to watch the video and witness the magic unfold: 🔗🎥 https://www.youtube.com/watch?v=ewEt-CfXQkM

SUBSCRIBE and follow the Journey: https://theb2bplaybook.com/the-perfect-b2b-marketing-campaign/

🎉 This part of our experiment is proudly sponsored by Dovetail 🚀 - your go-to hub for customer insights that empowers teams to build superior products! 🛠️💡

Don't forget to check them out 👉https://dvtl.link/43ud3hi

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SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

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00:00 Introduction

02:00 Interview begins

42:00 Monica's Questions For Ryan

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bincubator.com/

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The B2B Playbook

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#b2b #b2bmarketing #digitalmarketing #youtubemarketing