The B2B Playbook

Community. Can’t live with them, can’t live without them.

And they’re a hell of a nut to crack to build a successful one in any case!

Thankfully we were able to get Katie Ray onto the show this week to give us a masterclass on all things community!

She shared with us some important foundations to put in place, as well as how to manage the unpredictability of growing a community.

It’s a very helpful episode for those of us in the business of building a community to help others!

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While we’re on the topic of optimising…

How’s your LinkedIn personal and company pages looking?

Chances are, it’s not getting that much love. If it is, are you struggling with how to take it to the next level, while making sure you’re growing but not alienating potential customers?

How do you even build a genuine relationship anyway on LinkedIn? All you seem to see are sales pitches in DMs after some nondescript messages and ads from various brands.

Well that’s why we’re having Michelle Raymond join us this week on the podcast!

One of the cornerstones of any B2B marketing strategy, yet there’s a few things all of us are guilty of neglecting on LinkedIn.

Tune in for this week’s episode as Michelle runs us through some helpful guiding mindsets as well as practical details on how to go about building brands your employees are proud of, and relationships that are genuine and help deliver bottom line impact. 

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If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Content marketing comes down to standing out and building trust.

But it’s easier said that done more than most things in our B2B marketing lives!

So this week we got a true expert in Jess Cook to tell us all about what successful content marketing looks like.

There’s so much value in what she says about how to start and where to go from there to keep scaling, even how to use those pesky AI tools that’s everywhere all of a sudden!

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You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

You’ve probably tested LinkedIn ads, but not like this…

We’re speaking with a true expert on them this week. And as usual, we’ve zero’ed in on someone who’s being helpful with their expert content!

Justin Rowe takes us through his thoughts on how to make LinkedIn ads a success for any business, by thinking about it as an amplifier of your marketing ecosystem and not just another channel.

Who knows, you might just find that scale we’re all after these days!

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Your sales team responsible for outbound?

Wonder if it should sit within your marketing team’s remit?

Well we think they’re part of the same growth engine and should definitely sit together! Even if the division of labour isn’t as clean.

This week we have a helpful expert on outbound join us to discuss exactly what effective outbound looks like and how marketing and sales can and should work together to get it right.

At the end of the day, it forms an important part of the overall growth strategy of any business, particularly B2B ones!

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A special guest this week.

Bryan Williams joins us to discuss all things partnership!

We’re lucky to have him on the show. He is the founder of Hockey Stick Advisory, through which he helps tech businesses grow and scale by building curated partnership ecosystems and previously led Xero’s partnership ecosystem across AU and NZ. So he definitely knows what he’s talking about!

Beyond that, he’s just a nice guy to chat to!

We get his insights on what a model partnership looks like and whether you should go after one. And if you do, how to best approach it.

It’s a fantastic conversation for any business looking for growth!

Links to Relevant Resources:

Bryan Williams

HockyStickAdvisory.com

Partnership Leaders

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

We've taken a quick break from 'Be Better' to bring you George Coudounaris' interview from the The LinkedIn for B2B Growth show.

It's not just because he loves the sound of his own voice...

... it's because he talks in-depth about:

• What is demand generation?
• What are the key benefits of demand generation marketing?
• Is demand generation marketing a short-term or long-term play?
• How can B2B Marketers build a demand engine?
• Tips for choosing the best format type and platform

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Still struggling to keep up with content creation?

Even with a system in place, new channels and their content requirements can quickly blow out your workload.

We’re here to help, particularly you small business marketers!

We recap our content repurposing framework and process, but also give you some great tips on how to take it to the next level!

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If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Scale can be a problem in itself..

As your business grows, the mission gets fuzzy and the brand gets harder to explain.

That can happen internally and externally.

It makes it harder for your brand to stand out, and certainly makes your job as a B2B marketer harder!

If it’s hard for your team to remember the tagline, how will your customers remember what it is that you do and your potential customers to understand your value?

That’s where revisiting your storybrand comes in.

This week, we not only revisit what that’s all about, but also give you practical examples and tips on how you can use it at the Be Better stage of your B2B marketing journey.

Links Mentioned:

A Stanford study by Gordon Bower and Michal Clark in 1969

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If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Not another piece of content about Chat GPT!

Well it is, but hopefully not one to make you either imagine riches or worry about your job!

It’s inevitable that such AI tools will become a part of your workflow, if it hasn’t already. But B2B marketers, don’t worry. We have some good news.

It probably means even more work for you! And it’s easy to understand and utilise them if you know where they slot in in our 5 Be’s Framework.

The fundamentals haven’t changed, so you don’t need to start everything again!

So tune to this week’s episode to find out how we understand AI tools like Chat GPT!

Links Mentioned:

Content Repurposing Episode

AI Tool Aggregator

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!